Week 2
This presentation is the property of its rightful owner.
Sponsored Links
1 / 28

Week 2 PowerPoint PPT Presentation


  • 126 Views
  • Uploaded on
  • Presentation posted in: General

Week 2. Bias and Ethnocentrism Five Filters of Propaganda. Bias. Each person and each professor has their own perspective. Biology Gene Theory of Evolution Symbiogenesis Theory of Evolution. My Perspective. I am a critical Political-Economist

Download Presentation

Week 2

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Week 2

Week 2

Bias and Ethnocentrism

Five Filters of Propaganda


Week 2

Bias

  • Each person and each professor has their own perspective.

  • Biology

    • Gene Theory of Evolution

    • Symbiogenesis Theory of Evolution


My perspective

My Perspective

  • I am a critical Political-Economist

  • Like other courses you take, the content closely follows the professor’s perspective.

    • This class is no different.

  • You will, however, get a different perspective from what you are used to hearing!


Both sides to an issue

Both Sides to an Issue?

  • Some people want to give equal time to opposing views.

    • Never just two sides.

  • “Balance” was ordered in coverage of civilian deaths in Afghanistan.

    • http://www.commondreams.org/headlines01/1031-02.htm


Value neutral or objective

Value Neutral or Objective

  • Some professors, journalists, or others will say they are objective.

  • Beware!

    • They are either ignorant of their bias

      • Or

    • They are intentionally trying to deceive you.

  • Remember, facts exist, but can be viewed differently depending on the perspective.


Ethnocentrism

Ethnocentrism

  • Ethnocentrism is seeing and judging the world ONLY from your personal perspective.

  • Ethnocentrism also places ourselves in a superior position relative to other people in order to justify our actions.


Five elements of ethnocentrism

Five Elements of Ethnocentrism

  • Viewing the Other as Inferior

  • Dehumanization

  • Civilizational Mission

  • Ideological Camouflage

  • Political Denial


Viewing the other as inferior

Viewing the Other as Inferior

  • Biological Inferiority

  • Moral/Cultural Inferiority


Dehumanization

Dehumanization

  • Once a group is viewed as inferior, it is easy to dehumanize them.

    • Individuals in the group are seen as less than true people, lacking souls, humanity, culture, etc.

    • Derogatory names are used to characterize the group.


Civilizational mission

Civilizational Mission

  • Because it believes it is superior, one group takes it upon itself to "civilize" the “inferior” people.

    • Manifest Destiny

    • White Man’s Burden

    • Crusade on Terrorism


Ideological camouflage

Ideological Camouflage

  • The subjugation and ill-treatment of other people need justification.

  • Sham science

    • Bell Curve

    • Eugenics


Political denial

Political Denial

  • Government denies responsibility in the mistreatment of a group of people.

    • Ecuador gives indigenous people rights to land in their territory, BUT the government retains the rights to what is BELOW the land!


Five elements of ethnocentrism1

Five Elements of Ethnocentrism

  • Viewing the Other as Inferior

  • Dehumanization

  • Civilizational Mission

  • Ideological Camouflage

  • Political Denial


Five filters of propaganda

Five Filters of Propaganda

Distortion in the Media


Today

Today

  • Five Filters of Propaganda

    • Concentration of Ownership

    • Advertising

    • “Sourcing” the News

    • Flak

    • Anti-Communism


Students and education

Students and Education

  • More than 50% of students at four-year schools and more than 75% at two-year colleges lacked the skills to perform complex literacy tasks.

  • That means they could not … understand the arguments of newspaper editorials, compare credit card offers with different interest rates and annual fees or summarize results of a survey about parental involvement in school.

    • http://www.usatoday.com/news/education/2006-01-19-college-tasks_x.htm


Recent media studies

Recent Media Studies

  • “A new study based on a series of seven US polls conducted from January through September of this year reveals that before and after the Iraq war, a majority of Americans have had significant misperceptions and these are highly related to support for the war in Iraq.”

  • http://www.worldpublicopinion.org/pipa/articles/international_security_bt/102.php?nid=&id=&pnt=102&lb=brus


Misperceptions support war

Misperceptions Support War


Five filters in the propaganda model

Five Filters in the Propaganda Model

  • Concentration of Ownership

  • Advertising

  • “Sourcing” the News

  • Flak

  • Anti-Communism


Concentration of ownership

Concentration of Ownership

  • 20 years ago, 50 companies controlled the vast majority of media resources. Now, it is five.

    • “These five huge corporations —

      • Time Warner,

      • Disney, (owns ABC)

      • Murdoch's News Corporation,

      • Bertelsmann of Germany, and

      • Viacom (formerly CBS)

    • — own most of the newspapers, magazines, books, radio and TV stations, and movie studios of the United States.” http://www.benbagdikian.com/


Advertising

Advertising

  • Advertising supports the costs of production for media outlets.

  • Outlets not able to attract advertisers are less able to compete.

  • Advertisers seek a “buying mood.”


Sources

Sources

  • Media outlets attempt to save money and time by relying on readily available sources for news.

  • Corporations, politicians and others provide press releases, press conferences and prepared videos for the media.


Week 2

Flak

  • People and groups dissatisfied with media coverage will attempt to change coverage through complaints.

    • Complaints by pundits and editorial writers

    • Complaints by organized groups

    • Complaints by politicians


Anti communism

Anti-Communism

  • While the authors wrote about the concept of anti-communism, we can see its application today.

  • Both the terms “liberal” and “terrorism” are used to dichotomize debate.

    • You are either with us, or against us.

  • The fear of terrorism is used to promote policies.


Outfoxed

Outfoxed

  • Concentration of Ownership

    • How does Murdoch and editors control news through memos?

  • Advertising

    • What is the “Fox Effect” on other networks?

  • Sources

    • Where does Fox get its information, commentators and guests?

  • Flak

    • Shut Up!

    • Personal Attacks

  • Anti-Terrorism


Coming up

Coming up

  • Outfoxed

    • Applying the Filters of Propaganda


  • Login