Monitoring & Evaluation of Sky Sports Living for Sport 2008-2010. Dr. Rebecca Duncombe & Dr. Mary Nevill Institute of Youth Sport, Loughborough University (August, 2010). Overview of Methods . Data provided from two sources: 1. Registration details provided by YST: Pupils; Projects;
Dr. Rebecca Duncombe & Dr. Mary Nevill
Institute of Youth Sport, Loughborough University
Data provided from two sources:
1. Registration details provided by YST:
2. End of project survey posted/emailed to teachers:
The following were extracted from the
As in previous years, the majority of pupils registered for projects were White British.
The lead teachers were required to state what their role within
the school was. These are broken down as follows:
The majority of lead teachers (78%) have a PE-specific role within the school
The schools’ locations were broken down by
Government region as follows:
The initiative could be further promoted in London, the East Midlands & the North East, as well as in Scotland, Wales & Northern Ireland.
96% of projects were judged to have been successful or very successful.
Impact on AttitudesTeachers were asked to rate the extent to which they felt the following statements applied to their pupils. A percentage for each response was then calculated...
After participating in their Sky Sports Living for Sport project, the majority (≥74%) of pupils were perceived to have: enjoyed the project, benefited from being involved; shown improved attitudes towards others; and engaged more in school life.
Impact on Reasons for SelectionTeachers were asked to identify pupils rating for the reason they selected them before and after the project using the following rating scale: (1 = very poor, 2 = poor, 3 = average, 4 = good & 5 = very good)
Improvements were seen in all 4 areas with the highest change being for pupils selected because of low self-confidence and/or self-worth.
Teachers were asked: ‘would you consider running another Sky Sports Living for Sport project in the future?’...
Almost three quarters (74%) of teachers said they definitely or probably will consider running another Sky Sports Living for Sport project.
Teachers were asked: ‘How much of an incentive have each of the following been in encouraging you to run the project again next year?’
Teachers were most positive about the athlete mentor visit as a project incentive (over 80% of responding teachers identified this as a large incentive)
Teachers were asked whether there were any other incentives or
factors which would have encouraged them to make more use of the
Sky Sports Living for Sport website...
(See accompanying document for further information)
The Sky Sports branding is having an impact on the projects; almost all participating pupils (92%) were aware of the brand and over three quarters (76%) of teachers felt the brand added to the success of their project.
Non participating staff and students could be made more of aware of Sky Sports Living for Sport projects.
Teachers were asked: ‘Do you have a Sky
subscription at home?’...
31% of lead teachers were more likely to subscribe to Sky after becoming aware of Sky’s association with Sky Sports Living for Sport.
Teachers were asked: ‘How likely are you to
recommend Sky to a friend or colleague on a scale of 0-10
(where 0 is not at all and 10 is extremely likely)?’...
The majority of responding lead teachers (95%) already with a subscription to Sky felt that they would be likely to recommend Sky to a friend.
39%of lead teachers were more likely to keep their subscription to Sky after becoming aware of Sky’s association with Sky Sports Living for Sport.
Teachers were asked: ‘How has your knowledge of
Sky’s involvement in the initiative changed your
impression of the following?’...
74% of responding lead teachers felt more favourably towards Sky Sports and 66% towards Sky after becoming aware of Sky’s involvement in the Sky Sports Living for Sport initiative.
The Institute of Youth Sport would like to thank the following,
whose cooperation have made this report possible: