How to Optimize Your Ecommerce site for Search Engine?
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How to Optimize Your Ecommerce site for Search Engine? PowerPoint PPT Presentation


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Just having an eCommerce site will never work for you. You need to have proper traffic and buyers to make a profit. To drive traffic, it is important that your site is ranked well and here comes the role of search engine optimization. Here are some tips which will help you optimize your site and increase its web ranking so that you can drive more traffic and make a profit from your business.

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How to Optimize Your Ecommerce site for Search Engine?

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How to optimize your ecommerce site for search engine

How to Optimize Your Ecommerce site for Search Engine?

Just having an eCommerce site will never work for you. You need to have proper traffic and buyers

to make a profit. To drive traffic, it is important that your site is ranked well and here comes the role

of search engine optimization. Here are some tips which will help you optimize your site and

increase its web ranking so that you can drive more traffic and make a profit from your business.

Choice of Keyword

Do a proper keyword research and select keywords for your site. These keywords many not be

essential for the content you have in your website but it will make your website visible.

While selecting, go for the few relevant words that the user use while surfing and the other can be

the USP of your site. You can take the help of Google Adword Keyword Planner or SEMRush. Once

the keywords are handy make phrases that are relevant to your site and then connect each word to

your site so that the users are redirected. Using these phrases you can create URL. Make sure that

everything is user friendly and does not confuse your customers.

Let’s take example of Ethanica, an eCommerce site for Ethnic Wears. If they want to create Tittle Tag

for Home page then they might use Ethnic Wears for Men and Women.

User friendly Navigation

When constructing your site make sure that it is attractive and user friendly. It should have good

navigation so that users can easily search and buy whatever they want.

Ensure that all the pages in your site are divided into categories and sub-categories. You can also

create a tab for most popular products. Interlinking is a great way of increasing web ranking. You can


How to optimize your ecommerce site for search engine

link products that belong to the same category; this will also help the search engine get deeper into

your site and help people find it.

Proper merchandising for eCommerce site is very well needed for better user experience as well for

Search Engine Optimization. Google will give priority in ranking if your site is more user friendly.

Product Titles

Unique and eye catchy title helps users understand its importance. When you decide on the title

make sure that it is useful to the costumers and also focuses on the USP of your site. You can also

write description for each and every product. This will keep the customers engaged and they will

know how the product will be useful for them and should they be investing on it.

Product name/title plays big roll for getting better ranking as well as user experience too. eg. If you

are selling “iPhone” then you should use title as “iPhone 5S Gold (32 GB)” this kind of title is clearly

showing details that you are watching Item is model 5S with 32 GB capacity and having Gold colored

one.

https://youtu.be/uf7gEfAKoaw

Duplicate Content Issue

When planning SEO for eCommerce sites you should make sure that there is no duplicate content.

One product should show in only one category.

Google is going to issue penalty for all Duplicate content so you have to be very sure that you should

not publish any duplicate content. Google just roll-out latest algorithm update called Panda 4.0 and

people are saying many known eCommerce site are being affected due to that.

Check following Video from Matt Cutts about duplicate content.

https://youtu.be/LgbOibxkEQw

Focus on Content

Content also helps in promoting website and increases its ranking. You can create a user guide which

will help them shop easily. In this guide you can provide them all the information about the product

that you are marketing.

You can also let them know the different modes of payment and the terms and conditions of your

site. You can also add images of your product so that they can see and have a feel of how it will look

when delivered. Videos in your site will be an added advantage.

Don’t miss Social Media and PPC

Social media is one of the best ways of promoting a website. You can have a share option so that any

user who is liked to your site can share with others. Most of the sites become slow when added to

cart. Make sure that the process is smooth on your site.

PPC is one more way where you improve your sales for your site. You can hire some Best PPC

Company to manage your Google Adwords spending. PPC can give you instant results and sales.


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