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PINK LADIES: dial-a-cab service

PINK LADIES: dial-a-cab service. Entrepreneurship project. Group members:. Kamran Ahmed Farheen Akhtar Alveena Batool Sufyan Zamir Kashif Mehmood. Idea . Different theme from public cab services Females need safe mode of transportation It’s a dial-a-cab service Female drivers

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PINK LADIES: dial-a-cab service

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  1. PINK LADIES: dial-a-cab service Entrepreneurship project

  2. Group members: • Kamran Ahmed • Farheen Akhtar • Alveena Batool • SufyanZamir • KashifMehmood

  3. Idea • Different theme from public cab services • Females need safe mode of transportation • It’s a dial-a-cab service • Female drivers • Trained staff

  4. Source Of Inspiration • Current situation of crimes • Female safety concerns • Services available in other countries

  5. Industry and business profile • Lots of working women in twin cities • Skills and education • Employment • Impact on environment • Headquarter location • Branch location

  6. “Our mission is to provide reliable, timely and safe cab service for women, by women”

  7. Business Strategy • Pink ladies dial-a-cab service's marketing/sales strategy will be two prolonged. • Families/individuals. • Business travelers

  8. Sales Strategy • Pink ladies dial-a-cab service will have a different strategy for each group. • For the individuals, pink ladies dial-a-cab service will use contacts through membership associations and clubs to build customers.

  9. Cont… • Business travelers: Pink ladies dial-a-cab service will be contacting the travel department of many of the different companies in Islamabad a lot of employees traveling and informing them about our service and offering them an introductory discount.

  10. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

  11. Marketing Strategy • Marketing Programs • Pink ladies Dial-a-cab service plans to communicate through: • Newspaper • Website • Word of Mouth • Radio • Television • Local Magazines • Social Media

  12. Cont… • Trade shows • Print advertising • The key message associated with our products and services is cleaner, efficient, flexible, and convenient taxi cabs.

  13. KashifMehmood

  14. Competitor Analysis • As such there are no direct competitors of ‘Pink Ladies Dial-a-Cab service’ • No one is providing cab service for women only and that too by women only

  15. Competitors • There are few cab services in Islamabad that could be our competitors • We have to attract female customers from those competitors • Few large competitors are: • Metro cab service • Islamabad radio cab • Taxi service Islamabad

  16. AlveenaBatool

  17. Management Team • Company's management philosophy is based on responsibility and mutual respect • Pink cab service has an environment and structure that encourages: • Productivity and • Respect for all

  18. Management Team • The Pink cab service team is organized into two groups • Pink ladies team • Maintenance and repair services

  19. Rewarding Employees • An incentive system for encouraging good employees • Incentive system will reward drivers and employees when: • The company receives positive feedback about the drivers • The customer is turned into a repeat customer • The driver develops new customers • The driver acts in manners that are team based instead of for individual gain

  20. Cont… • The purpose of providing cab service for females only is to: • Ensure acknowledgeable friendly service for females • Provide a comfortable environment and • Sense of complete security and reliability to female customers

  21. Kamran Ahmad

  22. Investment

  23. Expense Sheet

  24. Pricing

  25. Expense & Revenue Sheet

  26. Cash Flows

  27. PBP

  28. Return on Investment

  29. Loan of Investment Proposal Financial Projections: • ROI = 70 % • Break Even Volume = 2.1 Million Km • Break Even Period = 1.438 Years • Pay Back Period = 1 Year, 5 Months and 10 Days Amount of Loan: • Total loan which we require to make this business plan feasible is Rs 21 Million/-. In which we need 20 Million for buying the Pink cabs and rest 1 Million for developing an office at Islamabad.

  30. Loan of Investment Proposal Purpose of Loan: • We got this loan to buy the cabs and the office equipment. For implementing this business plan, we need financing and our business plan is very powerful. Loan Repayment Plan: • As bank interest rate is providing loan at a 15% interest rate. We will repay it in the period of two years. Inventory of Collateral: • The loan which we’ll get from the bank is for the purpose of developing office and purchasing of cabs. • So, the assets which we purchased are used as collateral for the bank till the payment of loan.

  31. Plan of Operations • Operational feasibility is a measure of how well a proposed system solves the problems, and takes advantage of the opportunities. • We evaluate our interactive media system from three points of view: • acceptability as a public media, how much attention the public pays to it • its understandability as an advertising media, which proved to be success full in all terms of operation viability.

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