In order to succeed in E-commerce, one must go through a formal course or program covering all corners of e-commerce – Dr. Uday Salunkhe, Welingkar
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Prof. Dr. Uday Salunkhe On Rise And Growth Of
E-commerce In India
Prof. Dr. Uday SalunkheOn Rise And Growth Of E-commerce In IndiaIn order to succeed in E-commerce, one must go through a formal course or program covering all corners of e-commerce – Dr. Uday Salunkhe, WeSchool
Rise Of E-commerce In India
Internet usage in India increases by 6 million users every month making it the 3rd largest internet user base in the world. This will open new verticals for online products and services offered by e-commerce portals in India, observes Dr. Uday Salunkhe of Welingkar.
The online shoppers growth is expected to cross 100 million by end of 2016. With more people preferring online shopping, e-commerce has become a catalyst for start-ups in India. This requirement has paved the way for innovation, creativity and technology.
The changing user behavior and customer loyalty has given rise to fierce competition among start-ups. Many start-ups are willing to offer the same product with some value addition to secure the customer.
From clothing to food, we have seen a rise in e-commerce players in the market. Each player brings something unique to their business by offering customization, payment related services, real-estate and hospitality services.
Challenges Faced By E-Commerce Start-ups
Features or Strategy; what is the need of the hour, questions Dr. Uday Salunkhe. Launching e-commerce portal may be easy but it takes immense market research to know what to sell and what not to.
Adding too many products will confuse the customers. Decreasing the store value will add stress to your financial and management resources. The idea is to find the right balance.
Growth And Success In E-Commerce
Evolution of smart phones and 4G has added a new dimension and transformed e-commerce into mobile commerce. To succeed in e-commerce, Prof. Dr. Uday Salunkhe concludes, one needs to have a strong foundation in business domain, acumen, entrepreneurial spirit, leadership, creativity, adaptability, good understanding of internet, and ability to continuously track the changing nature of e-commerce.
DR. UDAY SALUNKHE WEBSITES
DR. UDAY SALUNKHE WEBSITES