CSR in Health and Social Protection

1. CSR in Health and Social Protection GIZ Regional Conference of SN Health and Social Protection Africa, MENA and LAC – May 6th 9th, 2014 in Ghana Dr. William Derban, Director, Financial Inclusion, CSR

2. Content • What is CSR • CSR in Ghana and health • Strategic CSR • National CSR Strategy

4. What is CSR? - Definitions • It has many other names: Corporate responsibility, corporate citizenship, sustainability, corporate philanthropy • CSR encompasses not only what companies do with their profits, but also how they make them. • It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts • It is about managing relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm.

5. What is the social responsibility of corporates? • Corporate – It is for profit maximizing businesses, the private sector and not the public or government sector. The public/ government sector also has a social responsibility, but as they are generally non profit making, the conflict between profit maximization and social good is less pronounced. • Social – means interaction between people. However in this context it has come to signify the opposite of ‘private’ benefit. It means the responsibility to the society or the benefit of the people as against just the benefit of the corporation. • Responsibility – an obligation to do something as part of a job or a role. Being the primary cause of something and so be able to be blamed or credited for it. Key questions • Who exactly are companies responsible to? • What are companies responsible for?

6. CSR has evolved over the years

7. Global best practice tends to be more focused and integrated More integrated Leverage Philanthropy (Donations that are more in line with the core business proposition Aligned strategy (Developing commercial solutions that Tackle social issues) • Providing goods and services to BOP* • Pioneering innovative business solutions • Developing supply chain solutions • Social investment • Logistics company using expertise and resources to respond to emergencies and disasters • Skilled based volunteering Responsive Proactive Issue Driven Philanthropy (Long term funding partnerships with NGOs) Pure Philanthropy (Donations and volunteering) • Building schools / houses • Health issues, HIV/AIDS • Malaria, youth work, scholarships • Water sanitation • Youth Development • Art and culture • Environment • Preventative Health More Independent [BOP=Bottom of the pyramid]

8. Efficient CSR is not Sponsorship Sponsorships are in kind or cash fees paid in return for access to the exploitable commercial potential associated with what you are sponsoring Sponsorships are an excellent way to raise brand awareness and must be promoted Sponsorships must give us a clear return commercially, however what we sponsor is not necessarily our corporate social responsibility We have to distinguish what is sponsorship and what is CSR and donations

9. Companies have supported health issues through their CSR activities through donations…

10. Volunteering is a great way to contribute to health issues

11. Some CSR programmes have build much needed hospitals Others, have provided much needed equipment

12. A responsibility is not a one off

13. Strategic CSR is more than just caring for the community …but be ‘part of’ Not only ‘give back’… • Providing more than goods and services • Creating more than just jobs • Vision and passion to improve lives • Desire to bring about positive change

14. CSR is increasingly seen as a means to develop opportunities and create shared value • Opportunity and shared value • Finding solutions to peoples needs/ wants • Developing market based solutions i.e. generating revenue • Encourages innovation • Not just one-off philanthropic gestures but sustainable solutions promoting shared value for all • Opportunity based CSR involves: • Discovering and exploring new markets • Developing new products and services • It allows employees to understand the world around them which minimizes mistakes which cost the company • CSR is not a bolt on activity but should be built into the company

15. Companies cannot do it alone and need to partner with the NGO/ Donor community Evolutions in the corporate-NGO partnerships arena... 1990s Today • The ‘Oorja’ - a smokeless cooking stove designed by BP in India. Aims to sell 20m stoves by 2020. • Options for product extension to other markets • Significant benefits for consumers - including reducing risk of indoor air pollution from use of regressive fuels. Provides livelihood opportunities to rural Indian women who act as salespeople • Partnerships with range of organisations - Indian Institute of Science and NGOs for market access • TNT and World Food Programme • Logistical support for food distribution (warehouse, aircraft, vehicles) • Emergency and non-emergency (knowledge transfer, etc) Communityinvestment Marketing andpublic affairs Shared value commercial offer Philanthropy Social products Philanthropy Commercial activities • (M-PESA) innovation enabling customers (in markets with poor banking infrastructure) to complete simple transactions by mobile phone • Customers put money into their account by depositing cash at a local M-PESA agent – customers don’t need to have a bank account • Rapid market growth – over 7m M-PESA customers in Kenya alone in 3 years

16. How can a company use its core products and services to improve its community? • Identify an issue that is core to your business • Understand the community needs through pilots • Choose your partners and form partnerships • Identify the gaps and business potential • Mainstream into the main business • Celebrate success • Acknowledge challenges

17. There are many ways in which a company can impact health Issues M- Health solutions Environmentally linked solutions Financial solutions

18. Effective CSR now focuses on alignment with core business The Innovation P&G Purifier of Water Packets turns contaminated water to safe drinking water High employee and brand engagement The Issue More than one billion people do not have access to safe drinking water To save one life every hour by providing 2bn liters of clean drinking water by 2010 Awards & Recognition • 5.4bn liters of clean water • 540m packets delivered • 200m days of disease prevented • 26,000 lives saved The Social Impact • Winner of the Economist Social and economic Innovation award 2012 • 18 awards since 2004 • GC! Commitment 2009 More than 2bn media impressions

19. Through 4 themes Fidelity Bank tackles key social issues using our financial inclusion products How can Fidelity Bank use our financial expertise to impact these areas? Rural finance and saving promotion Income Generation & employment for Youth Education and child development (Education) Women and health

20. Developing products for the unbanked Opened over 90,000 smart accounts for underbanked and unbanked in 8 months • Benefits • Easy access to banking services through Fidelity Smart Agents • Convenient access to bank accounts after banking hours so long as the agent is open • Access to all ATMs and dedicated Fidelity branches • Ability to open an account in 5 minutes with ATM card provided immediately • Provides a safe and reliable way to save • Effective mechanism to pay wages to low income workers who find it difficult to open other bank accounts • Easy and secure way of collecting of small amount of money such as savings, insurance premiums, loan repayments • Efficient cash management services which reduce the cost of moving cash

21. Fidelity Agency Banking: Providing easy access to cash through 160 Agents • Open accounts • Deposit • Withdraw • Cashless payments • Print mini statements • View balances • Transfer funds • Mobile Tops

22. Key issues of the National CSR Strategy being developed by Center for Corporate Responsibility and supported by GIZ • How do we encourage responsible behavior by companies? • How do we identify key social issues that are relevant to Ghana that companies must, at least, not impact negatively? E,g inequality, local content • How do we encourage zero negative impact while supporting growth? • How do we encourage and ensure measurement? • How to ensure accurate reporting of responsible corporate behavior?

24. Q & A