Monthly Giving PRESENTED BY: A.J. Minogue – ASPCA Steve Kehrli - PETA. Founded in 1866, oldest animal welfare organization in the US Mission : To provide effective means for the prevention of cruelty to animals throughout the United States R escue animals from abuse Disaster response
A.J. Minogue – ASPCA
Steve Kehrli - PETA
animal rights organization
experiment on, or use for entertainment
Building a strong program takes time, patience, and continued investment.
Always analyze results and be flexible!
September 2012 example
Guardian Revenue builds prior years
Time is money!
Make it the standard option.
them know you’re there to help
“thanks,” with no strings