Information for candidates Ruth Holdaway, CEO. WSFF’s Strategy Refresh. Explanation WSFF is making decisions about a new strategy This is a work in progress This is the new Vision, Mission and Values, agreed by Trustees and driving WSFF’s work.
To transform sport for the benefit of every woman and girl in the UK
By drawing on our unique insight we will champion the right of every woman and girl in the UK to take part in, and benefit from, sport: from the field of play to the boardroom, from early years and throughout her life
We believe in equal opportunities for women and girls, not only in sport, but in Society as a whole.
Where these do not exist, we are committed to championing change. We go the extra mile to ensure everyone has a fair chance to enjoy the benefits and potential of sport.
We do not accept the current sporting environment
with its limited opportunities for women and girls.
With a passion for progress, we will challenge the
norms and current attitudes, and demand changes
in the way sport is run.
Insight and evidence drive everything we do. We
research our subjects rigorously to build expertise
and develop the highest quality information. By
insisting on innovative thinking, we ensure we are
always thought-leaders for women and girls in sport
We understand the specific and unique role we play in working to achieve our ambitious vision, but we cannot achieve it alone. So, where appropriate, we work in partnership with like-minded people to transform sport for women and girls.