Arjun Yetukuri, Ph.D.
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Flash Drive with a Display by Thought Waves Inc. - PowerPoint PPT Presentation


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Flash drive with a display. Ability to view the contents of a flash drive is the essence of the offered IP. So, what's the novelty?/nYou can view the contents of a flash drive without connecting to a computer! Not only can you view the files, you can manipulate them too! Yes, the display can be a touch screen!

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Presentation Transcript

Focus: Intellectual Property Development

Patent Portfolio: Consumer Products

Business Model:

Recognize the “Need”

Innovate and Patent

License or Sell IP

Founder: Arjun Yetukuri, Ph.D.

Strength: Recognize the Need and Innovate

Multiple Patents Pending

15 yrs of Diverse Research and Product Development Experience

Intro

Thought Waves Inc.


Invention: A Removable Storage Device with a Display

US Patent # 7,451,262

Includes Flash Drive Devices

Includes Touch Screen Display

Includes External/Removable Memory Storage Devices

What?

Removable Storage Device with a Display


Features of the Invention…

Display to view contents without connecting to a computer

Can also be a touch screen display

Basic functions include: store, delete, cut, copy, paste

Chargeable power source when attached to PC

What?

Removable Storage Device


Features of the Invention

Multiple interface options

Touch screen, digitizer, thumb wheel, joystick

Multiple connections possible, USB or wireless

Display on the exterior and/or interior of protective cover

Use 2 displays as one continuous display for larger capacity units

What?

Removable Storage Device


Typical Prices of Flash Drives

How?

How Does a Licensor Benefit…?

Added Functionality Demands Higher Prices


Licensing Fee For Flash Drive Sales

Based on Brand Name Pricing

Based on Special Feature Premium Pricing Factor (PPF)

Assumptions

1: Licensing Fee is 3% of Retail Price

2: Yearly Sales = 2008 Market (12.1 M Units*)

3: 20% Market Penetration for Flash Drive w/ Display

4: 10% Yearly Reduction in PPF

How?

How Does a Licensor Benefit…?

* Source: Semico Research Corporation Study # NV105-04


Potential Revenue for the Licensor…

For 1 Yr

For 5 Yrs

How?

How Does a Licensor Benefit…?

Yearly Revenue

$17,409,576

If Feature Demand Exists for 5yrs:

Even If Premium Pricing Factor Reduces by 10% Per Yr

5 Yr Revenue: $69,638,305

Details ►


Potential Revenue for the Licensor - Details

How?

How Does a Licensor Benefit?

= 0.2*12,100,000

= 2,420,000*6.38*38

= 580,319,206*0.03


Increased Memory Capacities of Flash Drives

Increased number of files being stored

Increased number of file types being stored

Increased consumer need for more control of their data

Increased difficulty in file management

Why?

Relevance of the Invention…


Flash drives are the #3 selling item

In the U.S. and European promotional products market*

Combined retail and promotional logo flash drive sales:

Expected to reach 10 Billion USD in 2009*

Flash drive memory cost jumped 87% in early January 2009*

Why?

Relevance of the Invention…

* Source: PRLog.org (Press Release) – Jan 19, 2009


Ever Growing Flash Drive Market

Consumer acceptance rate of this technology is high

USB flash drive users own more than one device

Increasing variety of flash drives

Increasing difficulty in differentiating flash drives

Not enough value features to differentiate flash drives

Why?

Relevance of the Invention…


Some manufacturers using the form factor to differentiate

Why?

Relevance of the Invention…

  • Some manufacturers using the function factor to differentiate


Consumer Benefits

Interactivity: Ability to view & manage files anytime, anywhere

Without being connected to a PC

Flexibility: Convenience of receiving and sending data files

Without being connected to a PC

Why?

Relevance of the Invention…


Manufacturer Benefits

Differentiation: Display is a functional & unique product differentiator

Price Advantage: Added functionality of the invention

Can justify a price premium

Can generate higher profits

Why?

Relevance of the Invention…


Conclusions

Flash drive market is growing at an enormous rate

Capacity/drive is growing, making file management difficult

Consumers want more control of their data

IP covers removable memory devices

Potential additional revenue source for a Licensor

Licensing to manufacturers of removable hard drives

Conclusions…

Next?


Conclusions1

Differentiating flash drives is difficult

Added value features are limited

Our IP addresses a gap in the USB flash drive market segment

Potential revenue for a Licensor in 1 Yr: $17,409,576

Potential revenue for a Licensor in 5 Yrs:$69,638,305

Conclusions

Next?



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