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Jivox : Powering Multi-screen Interactive Video Advertising

Jivox : Powering Multi-screen Interactive Video Advertising. Naren Nachiappan Managing Director. TV Advertising  Multi-Screen Video Ads. $160 billion TV ad spend. 2008. 2015. Interactive Video Ads (CLICK TO VIEW). Growth of Connected Media Devices (Millions).

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Jivox : Powering Multi-screen Interactive Video Advertising

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  1. Jivox: Powering Multi-screen Interactive Video Advertising Naren Nachiappan Managing Director

  2. TV Advertising  Multi-Screen Video Ads $160 billion TV ad spend 2008 2015

  3. Interactive Video Ads (CLICK TO VIEW)

  4. Growth of Connected Media Devices (Millions)

  5. Ad Delivery challenge for Multi-Screen Video Android HTML5 TV Commercial Flash H.264 Windows7 Safari .MOV RIM .ogg Firefox iOS .png Opera

  6. Build, Deliver and Analyze multi-screen campaigns Connected TV Mobile WWW Video Ad Server Creative Tools JivoxPlatform Analytics/Measurement User Intent Social Analytics Mobile Analytics

  7. Interactive Commercials on connected TV

  8. Over 75 Media Company Customers

  9. Key Agency/Brand Customers Advertisers & Agencies

  10. Jivox Summary • Video advertising market in explosive growth phase • Increasing complexity in all aspects of video ad cycle • Video ad creation with sophisticated in-ad interactions • Delivery across multiple screens – web, phone, tablet, TV • Detailed measurement and deep analysis/insights • The Jivox Platform is the market leading video ad platform that supports all aspects of video ad cycle • Experienced management team and well funded company (2 rounds totaling $18.9 million, most recent round of $8.2 million in October 2011)

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