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Got milk?. Just do it. Advertizing and Marcketing your events. Aflac?. So easy a caveperson can do it. September 20, 2008 – Matt and Kevin. (This sucks, btw). From Boredom to Boomtown…. Put more pizzazz in your advertisements. Matt Kring and Kevin Merrill September 20.

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advertizing and marcketing your events

Got milk?

Just do it

AdvertizingandMarcketingyourevents

Aflac?

So easy a caveperson can do it.

September 20, 2008 – Matt and Kevin

(This sucks, btw)

slide2

From Boredom to Boomtown…

Put more pizzazz in your advertisements

Matt Kring and Kevin Merrill

September 20

marketing advertising what s the difference
Marketing/Advertising: What’s the difference?
  • Marketing
    • Identifying and producing “something” that a specific group will want
  • Advertising
    • Informing people of the “something” and promoting the “something” to the group that will want it
why is advertising important
WHY IS ADVERTISING IMPORTANT
  • Tells a story
  • Sets the tone
  • Influences decisions
  • Starts discussion
  • Participation/Attendance
  • Using media
slide5

What are Media?

    • (Media is the plural of medium)
  • WEB
  • MUSICPRINT
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Study Time!!!!!!!!

8 pm in den

Come and study!!!!!

programming
Programming

STUDING

8 pm Tuesday

in the lounge

  • What are we doing?
  • Are we targeting a group?
  • What Works
  • What Doesn’t
  • Is attendance a problem?
  • Ideas
music
Music
  • Just listen for a minute
music1
Music
  • How do you feel after the song?
  • Was there an emotional tie to the song?
  • What was your first thought after hearing it?
  • Did you participate, i.e. sing along?
experimenting with mood setting the stage for success
Experimenting with Mood, Setting the stage for Success
  • Anticipatory Set: People need to know that something special is about to happen
  • Lighting, seating, technology, handouts
    • Legitimizes the program, as well
  • What can we do to enhance the mood?
  • Practicality with programs, Theme, Music, Videos, Print Advertising
using media
Using Media
  • Why would I want to use media
    • Thought provoking
    • Accessible easy to use
    • Humor, difficult topic
  • Examples
mk s and km s tips to remember
MK’s and KM’s tips to remember
  • 8x11 paper is old hat
    • Try all sorts of different sizes and shapes or paper
    • Try different materials like cloth, pizza boxes, 3D, (pyrotechnics always a big draw, but not allowed without a special permit)
  • Boring title = boring event
    • maybe not, but it is the first and probably only impression given
  • Behold the power of the letter Z
mk s and km s tips to remember1
MK’s and KM’s tips to remember
  • Clip art can be your friend
    • Not like this…

Grill out!

September 29 at 2

mk s and km s tips to remember2
MK’s and KM’s tips to remember
  • Clip art can be your friend
    • Like this

Grill out!

September 29 at 2

mk s and km s tips to remember3
MK’s and KM’s tips to remember
  • Less is more (and more is more)
  • Advertising/Marketing is more than 1 flier
  • Wacky signs in wacky places
    • Ceiling, hang things, the floor, in the showers
  • Marketing is Audience Selection
    • Target the event towards a specific group if possible
  • Build excitement over time
  • Who What Where When Why
    • Overrated
group activity
Group Activity
  • Get into groups
    • Create a marketing plan and advertising ideas for a Hall Wide program about Sex Education
      • What is the title?
      • What will you use to for the anticipatory set?
      • What advertising techniques will you use?
      • What will they look like?
      • What other details about the program can you think of?
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