Advertizing and marcketing your events
Sponsored Links
This presentation is the property of its rightful owner.
1 / 23

Advertizing and Marcketing your events PowerPoint PPT Presentation


  • 60 Views
  • Uploaded on
  • Presentation posted in: General

Got milk?. Just do it. Advertizing and Marcketing your events. Aflac?. So easy a caveperson can do it. September 20, 2008 – Matt and Kevin. (This sucks, btw). From Boredom to Boomtown…. Put more pizzazz in your advertisements. Matt Kring and Kevin Merrill September 20.

Download Presentation

Advertizing and Marcketing your events

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Got milk?

Just do it

AdvertizingandMarcketingyourevents

Aflac?

So easy a caveperson can do it.

September 20, 2008 – Matt and Kevin

(This sucks, btw)


From Boredom to Boomtown…

Put more pizzazz in your advertisements

Matt Kring and Kevin Merrill

September 20


Marketing/Advertising: What’s the difference?

  • Marketing

    • Identifying and producing “something” that a specific group will want

  • Advertising

    • Informing people of the “something” and promoting the “something” to the group that will want it


WHY IS ADVERTISING IMPORTANT

  • Tells a story

  • Sets the tone

  • Influences decisions

  • Starts discussion

  • Participation/Attendance

  • Using media


  • What are Media?

    • (Media is the plural of medium)

  • WEB

  • MUSICPRINT


Advertisement

Study Time!!!!!!!!

8 pm in den

Come and study!!!!!


Programming

STUDING

8 pm Tuesday

in the lounge

  • What are we doing?

  • Are we targeting a group?

  • What Works

  • What Doesn’t

  • Is attendance a problem?

  • Ideas


Music

  • Just listen for a minute


Music

  • How do you feel after the song?

  • Was there an emotional tie to the song?

  • What was your first thought after hearing it?

  • Did you participate, i.e. sing along?


Experimenting with Mood, Setting the stage for Success

  • Anticipatory Set: People need to know that something special is about to happen

  • Lighting, seating, technology, handouts

    • Legitimizes the program, as well

  • What can we do to enhance the mood?

  • Practicality with programs, Theme, Music, Videos, Print Advertising


Using Media

  • Why would I want to use media

    • Thought provoking

    • Accessible easy to use

    • Humor, difficult topic

  • Examples


MK’s and KM’s tips to remember

  • 8x11 paper is old hat

    • Try all sorts of different sizes and shapes or paper

    • Try different materials like cloth, pizza boxes, 3D, (pyrotechnics always a big draw, but not allowed without a special permit)

  • Boring title = boring event

    • maybe not, but it is the first and probably only impression given

  • Behold the power of the letter Z


Z


Z


MK’s and KM’s tips to remember

  • Clip art can be your friend

    • Not like this…

Grill out!

September 29 at 2


MK’s and KM’s tips to remember

  • Clip art can be your friend

    • Like this

Grill out!

September 29 at 2


MK’s and KM’s tips to remember

  • Less is more (and more is more)

  • Advertising/Marketing is more than 1 flier

  • Wacky signs in wacky places

    • Ceiling, hang things, the floor, in the showers

  • Marketing is Audience Selection

    • Target the event towards a specific group if possible

  • Build excitement over time

  • Who What Where When Why

    • Overrated


Group Activity

  • Get into groups

    • Create a marketing plan and advertising ideas for a Hall Wide program about Sex Education

      • What is the title?

      • What will you use to for the anticipatory set?

      • What advertising techniques will you use?

      • What will they look like?

      • What other details about the program can you think of?


  • Login