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Got milk?. Just do it. Advertizing and Marcketing your events. Aflac?. So easy a caveperson can do it. September 20, 2008 – Matt and Kevin. (This sucks, btw). From Boredom to Boomtown…. Put more pizzazz in your advertisements. Matt Kring and Kevin Merrill September 20.

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Advertizing and marcketing your events

Got milk?

Just do it

AdvertizingandMarcketingyourevents

Aflac?

So easy a caveperson can do it.

September 20, 2008 – Matt and Kevin

(This sucks, btw)


From Boredom to Boomtown…

Put more pizzazz in your advertisements

Matt Kring and Kevin Merrill

September 20


Marketing advertising what s the difference
Marketing/Advertising: What’s the difference?

  • Marketing

    • Identifying and producing “something” that a specific group will want

  • Advertising

    • Informing people of the “something” and promoting the “something” to the group that will want it


Why is advertising important
WHY IS ADVERTISING IMPORTANT

  • Tells a story

  • Sets the tone

  • Influences decisions

  • Starts discussion

  • Participation/Attendance

  • Using media



Advertisement
Advertisement

Study Time!!!!!!!!

8 pm in den

Come and study!!!!!


Programming
Programming

STUDING

8 pm Tuesday

in the lounge

  • What are we doing?

  • Are we targeting a group?

  • What Works

  • What Doesn’t

  • Is attendance a problem?

  • Ideas


Music
Music

  • Just listen for a minute


Music1
Music

  • How do you feel after the song?

  • Was there an emotional tie to the song?

  • What was your first thought after hearing it?

  • Did you participate, i.e. sing along?


Experimenting with mood setting the stage for success
Experimenting with Mood, Setting the stage for Success

  • Anticipatory Set: People need to know that something special is about to happen

  • Lighting, seating, technology, handouts

    • Legitimizes the program, as well

  • What can we do to enhance the mood?

  • Practicality with programs, Theme, Music, Videos, Print Advertising


Using media
Using Media

  • Why would I want to use media

    • Thought provoking

    • Accessible easy to use

    • Humor, difficult topic

  • Examples


Mk s and km s tips to remember
MK’s and KM’s tips to remember

  • 8x11 paper is old hat

    • Try all sorts of different sizes and shapes or paper

    • Try different materials like cloth, pizza boxes, 3D, (pyrotechnics always a big draw, but not allowed without a special permit)

  • Boring title = boring event

    • maybe not, but it is the first and probably only impression given

  • Behold the power of the letter Z


Z


Z


Mk s and km s tips to remember1
MK’s and KM’s tips to remember

  • Clip art can be your friend

    • Not like this…

Grill out!

September 29 at 2


Mk s and km s tips to remember2
MK’s and KM’s tips to remember

  • Clip art can be your friend

    • Like this

Grill out!

September 29 at 2


Mk s and km s tips to remember3
MK’s and KM’s tips to remember

  • Less is more (and more is more)

  • Advertising/Marketing is more than 1 flier

  • Wacky signs in wacky places

    • Ceiling, hang things, the floor, in the showers

  • Marketing is Audience Selection

    • Target the event towards a specific group if possible

  • Build excitement over time

  • Who What Where When Why

    • Overrated


Group activity
Group Activity

  • Get into groups

    • Create a marketing plan and advertising ideas for a Hall Wide program about Sex Education

      • What is the title?

      • What will you use to for the anticipatory set?

      • What advertising techniques will you use?

      • What will they look like?

      • What other details about the program can you think of?


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