Advertizing and marcketing your events
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Got milk?. Just do it. Advertizing and Marcketing your events. Aflac?. So easy a caveperson can do it. September 20, 2008 – Matt and Kevin. (This sucks, btw). From Boredom to Boomtown…. Put more pizzazz in your advertisements. Matt Kring and Kevin Merrill September 20.

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Advertizing and Marcketing your events

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Advertizing and marcketing your events

Got milk?

Just do it

AdvertizingandMarcketingyourevents

Aflac?

So easy a caveperson can do it.

September 20, 2008 – Matt and Kevin

(This sucks, btw)


Advertizing and marcketing your events

From Boredom to Boomtown…

Put more pizzazz in your advertisements

Matt Kring and Kevin Merrill

September 20


Marketing advertising what s the difference

Marketing/Advertising: What’s the difference?

  • Marketing

    • Identifying and producing “something” that a specific group will want

  • Advertising

    • Informing people of the “something” and promoting the “something” to the group that will want it


Why is advertising important

WHY IS ADVERTISING IMPORTANT

  • Tells a story

  • Sets the tone

  • Influences decisions

  • Starts discussion

  • Participation/Attendance

  • Using media


Advertizing and marcketing your events

  • What are Media?

    • (Media is the plural of medium)

  • WEB

  • MUSICPRINT


Advertisement

Advertisement

Study Time!!!!!!!!

8 pm in den

Come and study!!!!!


Programming

Programming

STUDING

8 pm Tuesday

in the lounge

  • What are we doing?

  • Are we targeting a group?

  • What Works

  • What Doesn’t

  • Is attendance a problem?

  • Ideas


Music

Music

  • Just listen for a minute


Music1

Music

  • How do you feel after the song?

  • Was there an emotional tie to the song?

  • What was your first thought after hearing it?

  • Did you participate, i.e. sing along?


Experimenting with mood setting the stage for success

Experimenting with Mood, Setting the stage for Success

  • Anticipatory Set: People need to know that something special is about to happen

  • Lighting, seating, technology, handouts

    • Legitimizes the program, as well

  • What can we do to enhance the mood?

  • Practicality with programs, Theme, Music, Videos, Print Advertising


Using media

Using Media

  • Why would I want to use media

    • Thought provoking

    • Accessible easy to use

    • Humor, difficult topic

  • Examples


Mk s and km s tips to remember

MK’s and KM’s tips to remember

  • 8x11 paper is old hat

    • Try all sorts of different sizes and shapes or paper

    • Try different materials like cloth, pizza boxes, 3D, (pyrotechnics always a big draw, but not allowed without a special permit)

  • Boring title = boring event

    • maybe not, but it is the first and probably only impression given

  • Behold the power of the letter Z


Advertizing and marcketing your events

Z


Advertizing and marcketing your events

Z


Mk s and km s tips to remember1

MK’s and KM’s tips to remember

  • Clip art can be your friend

    • Not like this…

Grill out!

September 29 at 2


Mk s and km s tips to remember2

MK’s and KM’s tips to remember

  • Clip art can be your friend

    • Like this

Grill out!

September 29 at 2


Mk s and km s tips to remember3

MK’s and KM’s tips to remember

  • Less is more (and more is more)

  • Advertising/Marketing is more than 1 flier

  • Wacky signs in wacky places

    • Ceiling, hang things, the floor, in the showers

  • Marketing is Audience Selection

    • Target the event towards a specific group if possible

  • Build excitement over time

  • Who What Where When Why

    • Overrated


Group activity

Group Activity

  • Get into groups

    • Create a marketing plan and advertising ideas for a Hall Wide program about Sex Education

      • What is the title?

      • What will you use to for the anticipatory set?

      • What advertising techniques will you use?

      • What will they look like?

      • What other details about the program can you think of?


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