国际商务英语函电
This presentation is the property of its rightful owner.
Sponsored Links
1 / 79

21 世纪高职高专新概念(财经类)系列教材 PowerPoint PPT Presentation


  • 108 Views
  • Uploaded on
  • Presentation posted in: General

国际商务英语函电 Business English Correspondence 主讲教师 : 傅燕文. 21 世纪高职高专新概念(财经类)系列教材. 对外经济贸易大学出版社. 该课程与 《 国际贸易实务 》 课程有之间有相辅相成的关系。通过学习 《 国际贸易实务 》 ,可以更好地掌握它。

Download Presentation

21 世纪高职高专新概念(财经类)系列教材

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


21

国际商务英语函电Business English Correspondence

主讲教师:傅燕文

21世纪高职高专新概念(财经类)系列教材

对外经济贸易大学出版社


21

该课程与《国际贸易实务》课程有之间有相辅相成的关系。通过学习《国际贸易实务》,可以更好地掌握它。

讲授外贸常用文体的基本知识,包括各类商务书信、常用语句、常用术语及拟写技巧。通过对外贸易业务磋商过程中各个环节往来函电实例的学习,熟悉、掌握外贸业务磋商各个环节—建立业务关系、询盘、报盘、推销、还盘、成交、装运、保险、申诉、索赔、争议等的常用表达及写作技巧,并能在实际应用中熟练使用;以及各类单据及单证实例如信用证、订单、提单、保险单、装箱单、检验证明等,让学生全面了解外贸业务知识的各个环节,并运用英语熟练表达,达到应用的目的。

教材重点介绍外经贸业务的主要步骤:建立业务关系、询价报价、价格争议、订货、付款方式、合同、交货与装运、保险、代理、索赔与仲裁等,并根据业务实际增添了一个单元“资信调查”。

重点在于掌握外经贸函电的翻译、撰写要点、信函布局、信封写法及撰写技能和方法,以及业务信函的趋向;英语函电的一般格式、常用词汇、习惯表达法。

教学要求


Unit one introduction to business letters

Functions of Business Letters

to inform, which refers to conveying the vast amount of information needed to day-to-day operations of the business;

to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions.

Unit One Introduction to Business Letters (商务信函概论)


Unit one introduction to business letters1

Criteria (n.标准)for Business Letters(6C)

A. COURTESY [‘ke:tisi] n.礼貌 In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience.

B. CORRECTNESS正确 Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.

Unit One Introduction to Business Letters (商务信函概论)


Unit one introduction to business letters2

Criteria (n.标准)for Business Letters(6C)

C. CLARITY [‘klεriti]n.清楚, We should first identify what we want to express and then express the idea in plain, simple words and formats.

D. COMPLETENESS完全 Our letters should include all the necessary information and data.

E. CONCISENESS简明 We should write in the fewest possible words without sacrificing completeness and courtesy.

F. CONCRETENESS[‘konkri:t]具体 Our writing should be vivid, specific and definite.

Unit One Introduction to Business Letters (商务信函概论)


Unit one introduction to business letters3

The General Procedures [pre’si:dξe] for Business Letter Writing:

1.  Determine our purpose of writing a certain letter.

2. Identify who the readers are.

3. Organize the message, which is to be contained in the letter.

4. Write a draft.

5. Polish the writing.

Unit One Introduction to Business Letters (商务信函概论)


Contents

Chapter I Layout of Business Letter

Chapter II Establishing Business Relations

Lesson One Self-Introduction

Lesson Two Request for the Establishment

of Business Relations

(A) A Letter from an Importer

(B) A Reply to the Above

Lesson Three Credit Enquiries

CONTENTS


Contents1

Chapter III Enquiries, Offers and Counter-

Offers

Lesson Four (A) A General Enquiry for Wool

Material

(B) A Reply to the Above

Lesson Five A Special Enquiry

Lesson Six A Non-Firm Offer

Lesson seven A Counter-Offer

CONTENTS


21

Chapter IV Conclusion of BusinessLesson Eight An OrderLesson Nine (A) Repeat Order (B) Declining a Repeat OrderLesson Ten (A) Sending a Sales Confirmation (B) Counter-Signature Letter

CONTENTS


21

Chapter V Paymen

Lesson Eleven Asking for D/P Payment

Lesson Twelve Declining D/A Payment

Lesson Thirteen (A) Modifying Terms of Payment

(B) A Reply

CONTENTS


21

Chapter VI Establishment and Extension of

L/C, Amendment to L/C

Lesson Fourteen (A) Urging Establishment of L/C

(B) A Reply

Lesson Fifteen Asking for Extension of L/C

Lesson Sixteen Asking for L/C Amendment (1)

Lesson Seventeen Asking for L/C Amendment (2)

CONTENTS


21

Chapter VII Shipment

Lesson Eighteen(A)Urging Shipment

(B)Reply

(C)Urging Shipment

(D)Reply

Lesson Nineteen (A)Asking for Transshipment

and Partial Shipment

      (B)Reply

Lesson Twenty Information on Container Service

Letter(A)

Letter(B)

CONTENTS


21

Chapter VIII Packing

Lesson Twenty-One Packing Requirement

Lesson Twenty-Two Inner Packing

Lesson Twenty-Three Outer Packing

CONTENTS


21

Chapter IX Insurance

Lesson Twenty-Four Asking for CFR Terms

Lesson Twenty-Five Asking the Seller to Cover

Insurance

Lesson Twenty-Six Insurance Clause

CONTENTS


21

Chapter X Complaints and Claims

Lesson Twenty-Seven Complaints of Wrong

Goods Delivered

Lesson Twenty-Eight (A) Claim for Short Weight

(B) Reply—Settlement of

the Claims

Lesson Twenty-Nine (A) Claim for Improper Packing

(B) Declining the Claim

CONTENTS


21

Chapter XI Agencies

Lesson Thirty (A) Asking for Sole Agency

(B) An Unfavorable Reply

Lesson Thirty-One A Favorable Reply to the

Request for Sole Agency

Lesson thirty-Two Sole Agency Agreement

CONTENTS


21

Chapter XII Other International Business

Activities

Lesson Thirty-Three Joint Venture

Lesson Thirty-Four Compensation Trade

Lesson Thirty-Five Investment

Lesson Thirty-Six Bidding

CONTENTS


21

Appendix [E’pendiks]

Appendix I Electronic Mail (E-mail)

Appendix II Fax

Appendix III Telex

Vocabulary

CONTENTS


Essentials and forms of business letter writing

Essentials and Forms of Business Letter-writing

商业信函的组成部分和格式


Chapter layout of a business letter

Three major forms

Indented Form 缩格式

Blocked Form 齐头式

Modified Blocked Form 改良齐头式

Chapter Ⅰ Layout of a Business Letter商业信函的格式


21

Unit One Introduction to Business Letters (商务信函概论)

Letterhead

Date:___________

Inside Address

_____________

______________

Salutation:

_________________________________________

_____________________________________________

__________________________________________

_____________________________________________

_______________________________________

_____________________________________________

Complimentary Close,

Signature

Body

1.Indented Format:


21

具体收信人

和事由居中

日期靠右

段首缩格

缩格式示例

结尾敬语和

落款偏右


21

Unit One Introduction to Business Letters (商务信函概论)

Letterhead

Date: ____________

Inside Address

_________________

_________________

Salutation:

____________________________________________________________________________________ __________________________________________ __________________________________________ __________________________________________

Complimentary Close,

Signature

Body

2.Full Block Format:


21

除信头外全部左对齐

齐头式示例


21

案号和日期靠右

改良齐头式示例

落款偏右


Parts of a business letter

Essential Parts 必要部分

1. The letterhead 信头

2. The date line 日期

3. The inside name and address 收信人名称地址

4. The salutation 称呼

5. The body of the letter 信文

6. The complimentary close 结尾敬语

7. The signature 落款

Parts of a Business Letter 信件组成部分


21

Optional Parts 附加部分

8. The reference notation 案号

9. The attention line 具体收信人

10. The subject line 事由

11. The carbon copy notation 抄送

12. The enclosure 附件

13. The postscript 附言


21

1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp.

8 Jianguomen Nei Dajie

Beijing 10005, China

Telephone: 86-10-6526-8888

Fax: 86-10-6527-6028

E-mail: [email protected]

2.Our Ref.

Your Ref.

Date: 15th November, 20--

3.Messrs H. Ronald & Co.

556 Eastcheap

London, E.C. 3, England

8.Attention: Import Dept.

4.Dear Sirs,

9.Aquatic Products

5.We thank you for your enquiry of 5 November.

In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.

All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest.

We await your early favorable reply.

6.Yours truly,

7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp.

Sig. _______________

(Manager)

10.QS/AN

11.Enclosures

12.cc our Shanghai Branch Office

13.P.S. We require payment by L/C for a total value not exceeding USD50,000.

信函组成部分示例


21

1.China National Cereals, Oils & Foodstuffs Imp & Exp Corp.

8 Jianguomen Nei Da jie

Beijing 10005, China

Telephone: 86-10-6526-8888

Fax: 86-10-6527-6028

E-mail: [email protected]

2.Our Ref.

Your Ref.

Date: 15th November, 20--

信头

日期

组成部分分项示例


21

3.Messrs H. Ronald & Co.

556 Eastcheap

London, E.C. 3, England

8.Attention: Import Dept.

4.Dear Sirs,

9.Aquatic Products

收信人名称和地址

称呼

具体收信人

事由


21

5.We thank you for your enquiry of 5 November.

In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.

All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest.

We await your early favorable reply.

6.Yours truly,

7. China National Cereals, Oils and

Foodstuffs Imp & Exp Corp.

Sig. _______________

(Manager)

信文

落款

结尾敬语


21

10. QS/AN

11. Enclosures

12. cc our Shanghai Branch Office

13.P.S. We require payment by L/C for a total value not exceeding USD50,000.

身份

附件

抄送

附言


21

信头和收信人名称、地址

英语:名称在上,地址在下

地址先小后大

中文:名称在上,地址在下

地址先大后小

各部分写法


21

A UK address:

Air Environmental Mechanical

Equipment Limited

2076 West Main Street

Devon, EX14 0RA

U.K.

公司名称

街道

门牌号

邮编

城市

国家

名称、地址


21

厦门城市职业学院

中国福建省厦门市前埔南路1263号

单位名称

地址由大到小

中文名称、地址举例


21

Sinochem Jiangsu Import and Export Corporation

Jiangsu International Business Mansion,

50 Zhonghua Road, Nanjing

210001, P.R. China

中国地址名称用英文写

单位名称

街道

大楼名称

门牌号

城市

邮编

国家


21

位置:

美式:在信头和收信人名称地址之间

英式:通常在收信人名称地址之下

均可以齐头,也可以靠右

写法:

美式:月-日-年

英式:日-月-年24th March, 2004

March 24th, 2004

24 March, 2004

March 24, 2004

日期


21

美式日期举例

日期


21

英式日期举例

日期


21

“月份”最好用文字,如:

1.2nd May, 20--

2.2 May, 20--

3.2 May 20-- (Comma can be omitted)

4.September 21st, 20--

5.September 21,20--

避免月份用数字,如

11/12/20--

日期写法注意事项


21

位置:

必须齐头

写法:

对男士(正规):Dear Sir, 或Dear Sirs,或Gentlemen:

对女士(正规):Dear Madam, 或Dear Mesdames,

对关系密切的商业伙伴:Dear Jack,

称呼

词首字母全大写,用逗号或不用标点符号

Gentlemen后用冒号


21

位置:

齐头式靠左对齐,缩格式偏右

正规场合下常用:

1.Yours faithfully,

2.Yours truly,

3.Faithfully yours,

4.Truly yours,

结尾敬语

第二个单词小写,用逗号或不用标点符号


21

称呼与结尾敬语的对应关系


21

结尾敬语

手写签名

打印签名

职务

公司名称

落款


21

位置:

1.收信人名称地址之下

2. 齐头式靠左,缩格式居中

3. 要加下划线

表示的是承办本信件的具体个人或部门

1.Attention: Mr. H. A. Donnan, Export Manager

2. Attention of Mr. Cave

3. To the attention of Mr. Liu Ming

具体收信人


21

位置:

1.称呼和正文之间

2.齐头式靠左,缩格式居中

3.要加下划线

表示的是该信函的主题

1.Re: Your Order No.463 for1,000 Wide-screen TV Sets

2. SHEEP WOOL

事由


21

位置:

落款之下,左对齐

说明该信件有附件

1. Enclosure

2. Enc.

3. Encl. As Stated

4. Enclosure: Brochure[brēu‘∫jué]小册子

附件


21

位置:

附件之下,左对齐

表示该信件同时抄送给他人

1. 明抄:cc Marketing Department

2. 暗抄:bcc Mr. Simpson

Carbon copy,收信人知道被抄送

Blind carbon copy,收信人不知道被抄送,只出现在发给被抄送人的信件里

抄送


21

Unit One Introduction to Business Letters (商务信函概论)

Letterhead

Reference Number

Date

Inside Address

Particular Address or Attention Line

Salutation

Subject Line or Caption

______________________________________________________________________________________________________ ___________________________________________________

Complimentary Close

Signature

IEC Block

Postscript

Body of the letter

Elements of Business Letters and Their Positions in the Letter:


Envelope addressing

Envelope Addressing

信封格式

写信人在上,收信人在下


Unit one introduction to business letters 5 format of envelope

. Stamp

China National China National Machinery Import & Export Corp.

36, Jianshan Road

Dalian, 116023

People’s Republic of China

P&G Company

24 Madison Avenue

Columbus, OH 43004

U.S.A.

Unit One Introduction to Business Letters (商务信函概论)5.Format of Envelope


Remarks

1.Private 私人信2.Confidential 机密信

3.Registered 挂号邮件4.Express     快递邮件5.Ordinary Mail   平信6.Immediate(Urgent) 急件7.Printed Matter    印刷品8.Sample       样品

Remarks:


21

Via Air Mail ( By Airmail, or Par Avion) 航空

Registered 挂号

Parcel Post 邮包

Express 快递

Samples Post 样品

邮寄方式


21

Mr. Charles Wood

Kindness of Mr. J. W. Smith

由Mr. J. W. Smith 捎交给

Mr. Charles Wood

捎交


21

转交

最终收信人

转交人

转交人地址


21

谢谢各位下次课见


21

Unit One Introduction to Business Letters (商务信函概论)

The name of the firm

Its address and postal code

Telephone number

Fax number

Internet address

E-mail address

Telegraphic and telex address

Trademark or a brief slogan, etc.

A letterhead generally contains the following information:


21

Unit One Introduction to Business Letters (商务信函概论)

EASTERN TEXTILES IMP. & EXP. CO.,LTD.

34297 Shangcheng Road, Shanghai, China

Tel: 6606811 Fax: 6507631

Http://will.nease.net

E-mail: [email protected]

Example of the Formats of a Letterhead:


21

Unit One Introduction to Business Letters (商务信函概论)

EASTERN TEXTILES IMP. & EXP. CO.,LTD.

-2- April 16, 2004

Mr. Smith April 16, 2004, Page 2

Mr. Smith

April 16, 2004

Page 2

-Page 2-

EASTERN TEXTILES IMP. & EXP. CO.,LTD.

April 16, 2004

EASTERN TEXTILES IMP. & EXP. CO.,LTD.

–2- April 16, 2004

Examples of the Formats of the Letterhead on the Second Page:


21

Unit One Introduction to Business Letters (商务信函概论)

Your ref: ALM

Our ref: 5511/ TL

Dear Sirs,

Dear Sirs,

Your ref: ALM

Dear Sirs,

We refer to your letter of November 12, 2004,ref. TY 1160…

Examples of the Formats of Reference Number :


21

Unit One Introduction to Business Letters (商务信函概论)

Examples of the Formats of Date:

24th March, 2004

March 24th, 2004

24 March, 2004

March 24, 2004


21

Unit One Introduction to Business Letters (商务信函概论)

Ms. Cecilia Green

Sales Manager

ABC Company

123 Berry Drive

Minneapolis, MN55106

U.S.A.

Examples of the Formats of Inside Address:


21

Unit One Introduction to Business Letters (商务信函概论)

Vice President

Messrs. J. Harvey & Co.

66 High Street

Anytown, AY1 2BF

China National Machinery Import & Export Corp.

36, Jianshan Road

Dalian, 116023

People’s Republic of China

Examples of the Formats of Inside Address:


21

Unit One Introduction to Business Letters (商务信函概论)

Examples of the Formats of Particular Address or Attention Line :

China National Machinery Import & Export Corp.

36, Jianshan Road

Dalian, 116023

People’s Republic of China

Attention: Mr. Wang, Export Manager


21

Unit One Introduction to Business Letters (商务信函概论)

Examples of the Formats of Particular Address or Attention Line :

P & G Company

24 Madison Avenue

Columbus, OH 43004

U.S.A.

Attention of Pual Yang

Biddle, Sawyer & Co., Ltd.

Hadden House

Fitzroy Street

London, SW8 25DY, England

Attention of Export Department

Mr. H.A. Donnan, please


21

Unit One Introduction to Business Letters (商务信函概论)

Examples of the Formats of Particular Address or Attention Line :

P & G John Morris & Co., Inc.

ATTENTION OF PURCHASING MANAGER

O’Sullivan Building

Baltimore, Maryland, 10026

U.S.A.


21

Salutation

Close

Unit One Introduction to Business Letters (商务信函概论)

Dear Sirs,

Dear Sir,

Dear Madams,

Dear Madam,

Dear Sir or Madam,

Faithfully yours,

Yours cordially,

(formal)

Gentlemen:

Yours truly,

Truly yours,

(formal)

Sir,

Madam,

Respectfully yours,

Yours respectfully,

Dear Mr. Morgan:

Dear John:

Dear Miss Green:

Dear Mrs. Smith:

Dear Ms. White:

My dear Mrs. (or Miss.) Bush:

Sincerely yours,

Yours sincerely,

(less formal)

Examples of the Formats of Salutation and Corresponding Complementary Close:


21

Unit One Introduction to Business Letters (商务信函概论)

Subject: Proposed delay of the delivery

Re: Proposed delay of the delivery

In re: Invoice No. 1120

SUBJECT: ACCOUNT NO. 689

Proposed delay of the delivery

Examples of the Formats of Subject Line or Caption:


21

Unit One Introduction to Business Letters (商务信函概论)

Examples of the Formats of Signature:

Yours faithfully,

(signature)

Cathy Kurtz

Marketing Manager

Yours faithfully,

THE INTERNATIONAL TRADING COMPANY

(signature)

Cathy Kurtz

Marketing Manager


21

Unit One Introduction to Business Letters (商务信函概论)

Examples of the Formats of Signature:

Yours faithfully,

For CHINA NATIONAL IMPORT & EXPORT CO., LTD.

(signature)

George Morgan

Yours faithfully,

Per Pro (or P.P.) CHINA NATIONAL IMPORT & EXPORT CO., LTD.

(signature)

George Morgan


21

Unit One Introduction to Business Letters (商务信函概论)

Examples of the Formats of Initials:

GB/ LZ

Gbush/ lz

GB: lz

lz


21

Unit One Introduction to Business Letters (商务信函概论)

Enc: 1 B/L

1 certificate

Encls: 2 commercial invoices

Attachments:2

Enc.

1 Enc.

1 Attachment

Enclosure AsStated

Enc.

Examples of the Formats of Enclosure:


21

Unit One Introduction to Business Letters (商务信函概论)

c.c.: Dalian Branch

C.C.: Jean Kipman

B.c.c.: Mr. Brown (on the copy only)

PC: the Bank of Osaka, Ltd., Kobe

the Osaka Chamber of Commerce

Example of the format of Carbon Copy Notation:


21

Unit One Introduction to Business Letters (商务信函概论)

Letterhead

Date: ____________

Inside Address

_________________

_________________

Salutation:

____________________________________________________________________________________ __________________________________________ __________________________________________ __________________________________________

Complimentary Close,

Signature

Body

Full Block Format:


21

Unit One Introduction to Business Letters (商务信函概论)

Letterhead

Date:____________

Inside Address

______________

______________

Salutation:

______________________________________ ______________________________________

______________________________________ ______________________________________

Complimentary Close,

Signature

Body

Semi-block Format:


21

Unit One Introduction to Business Letters (商务信函概论)

Letterhead

Date:___________

Inside Address

______________

______________

Salutation:

________________________________________ _____________________________________________

_____________________________________________________________________________________

Complimentary Close, 

Signature

Body

Conventional Format:


21

Unit One Introduction to Business Letters (商务信函概论)

Letterhead

Date:___________

Inside Address

_____________

______________

Salutation:

_________________________________________

_____________________________________________

__________________________________________

_____________________________________________

_______________________________________

_____________________________________________

Complimentary Close,

Signature

Body

Indented Format:


21

Unit One Introduction to Business Letters (商务信函概论)

Stamp

China National Machinery Import & Export Corp.

36, Jianshan Road

Dalian, 116023

People’s Republic of China

P&G Company

24MadisonAvenue

Columbus, OH 43004

U.S.A.

Format of Envelope


21

Unit One Introduction to Business Letters (商务信函概论)

Stamp

China National China National Machinery Import & Export Corp.

36, Jianshan Road

Dalian, 116023

People’s Republic of China

P&G Company

24 Madison Avenue

Columbus, OH 43004

U.S.A.

Format of Envelope


  • Login