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Kvadrat in France. Best in France Case Study December 2003. Preview. Danish Companies in France Interview with the Attaché Commercial of the Royal Danish Embassy in Paris. Danish companies in France. Most companies prefer to set a distributor Around 200 Danish companies in France

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kvadrat in france

Kvadrat in France

Best in France Case Study

December 2003



Danish Companies in France

Interview with the Attaché Commercial of the Royal Danish Embassy in Paris

danish companies in france
Danish companies in France
  • Most companies prefer to set a distributor
  • Around 200 Danish companies in France
  • French exports to Denmark: €3B pa
  • Danish exports to France: €3B pa
main product transactions
Denmark France

Machinery: 25%

Food: 18%

Chemicals: 17%

Consumer goods: 17%

France Denmark

Machinery & cars: 50%

Chemicals: 13%

Consumer goods: 11%

Main product transactions
perceived barriers in france
Perceived barriers in France

Danish firms currently not exporting to France consider

the following as barriers to enter this market:

  • Technical differences: 67%
  • Bureaucracy and lack of open mindness: 53%
  • Long decision-making process: 50%
  • Long payments: 69%
  • Language and culture: 60%
actual barriers to enter france
Actual barriers to enter France

80 firms exporting to France rated the same

factors as follows:

  • Technical differences: 37%
  • Bureaucracy and lack of open mindness: 38%
  • Long decision-making process: 25%
  • Long payments: 31%
  • Language and culture: 49%
language and culture are the major barriers for danish companies wishing to settle in france

Language and culture are the major barriers for Danish companies wishing to settle in France

language and cultural differences



Hierarchy, elite







Line, equality



Offices close at 16:00

Language and cultural differences

Business language

Business structure


Working hours

the role of the embassy
The role of the Embassy

To prepare and assist Danish companies getting beyond the French barriers

  • Rules and regulations
  • Labor law and salary comparison
  • Bureaucracy for specific sectors
  • Language
  • Others
A European leader in soft furnishing designs and curtains to the contract market.
  • 2001/2002 sales: €50M.
  • Seven international subsidiaries, plus numerous distribution agreements (United States, Iceland, etc.).
why france
Why France?
  • One of the biggest markets in Europe.
  • 60 million people.
  • Huge business potential.
  • French sub: responsible for France, Spain and Portugal.
kvadrat s values
Kvadrat’s values
  • High quality
  • Design
  • Open mindness
  • Flexibility
  • Innovation
  • Simplicity
kvadrat s products
Kvadrat’s products
  • Curtains
  • Upholstery
  • Screen fabrics
kvadrat s clients
Kvadrat’s clients
  • Upscale hotels (Hotels Sofitel, Hilton Hotels, Metropolitain London, etc.),
  • Retail concept stores (Cartier, Louis Vuitton, Lacoste),
  • Offices (Danone, Carrefour, London City Hall, European Parliament Strasbourg, etc.),
  • Cruise (Queen Mary 2, Queen Elizabeth 2)
constraints in france 1
Constraints in France (1)
  • High cost of labour
  • Lack of flexibility
  • Strikes
  • Language problems
  • Bureaucracy
  • Business delays
constraints in france 2
Constraints in France (2)
  • 35 hour week
  • Low service quality
  • Heavy fiscality
  • Working mentality
  • Lawyers
positive points still
Positive points, still
  • Business potential
  • Skilled work force
  • International opening
  • Fiscal improvements
essential advice
Essential Advice
  • To foreign investors:

take your precautions

  • To the French authorities:

invest more in young crops

many thanks to
Many thanks to
  • Niels Kaae

Attaché Commercial

Ambassade Royale de Danemark

  • Joegen S.L. Hansen

Country Director

Kvadrat SA