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Sommaire. Le marketing de nicheDfinitionCarte de l'analyse du marketing de nicheLes caractristiquesLes niches valeurLe contenu de la stratgie de niche ( 4 tapes)B . L'arborescenceLes catgoriesLes types de nichesSe diffrencierLes modalits d'entreLes stratgies concurrenti

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Exploiter un march de niche Les niches valeur

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