1 / 16

Data Mining and how it can effect your bottom line.

Data Mining and how it can effect your bottom line. You already own the data on Thousands of local prospects and with data mining, you will increase sales and feed your BDC with targeted prospects. By properly data mining these leads with targeted Messaging you will : Increase Sales

tulia
Download Presentation

Data Mining and how it can effect your bottom line.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Data Mining and how it can effect your bottom line.

  2. You already own the data on Thousands of local prospects and with data mining, you will increase sales and feed your BDC with targeted prospects.

  3. By properly data mining these leads with targeted Messaging you will: • Increase Sales • Increase service revenue • Increase website traffic • Increase Closing Ratios

  4. By data mining these internal leads you can: • Re-engage old prospects with personalized content delivered on a customized schedule monthly • Generate NEW service business with online coupons and special offers

  5. Best Practices is to use a combination of: • Mass Outbound Phone Calls • Targeted Outbound Phone Calls based upon interest based upon email campaign • Mass eMail Marketing • Targeted eMail Campaign's based upon interest

  6. Need to develop scripts that are specific to this prospect database: • Initial call scripts (cold prospects) • Targeted call scripts (warm prospects)

  7. Important Facts: • These people are unsold internet leads • They have never been prospected for service • Many have never been contact by the dealership. (25% of leads are never contacted) • We do not know what they are currently are driving.

  8. Mass eMail Marketing • The most cost effective to reach these leads • Provides opportunity to track their interest • By tracking what links they click on you can target the follow up call based upon interest • Builds relationships

  9. Jan Feb Mar Apr 1 Specific content e-Mails based on consumer Profiles New Year’s Special: Free Detail 14 Valentine’s : Leasing Offer 23 A Sales Cycle Offering

  10. eMail Best Practices: • Need to use HTML template • Need to be Mobile Enabled • Conversational copy so to develop Relationships • Need to be personalized • Need HOT links to your website Dear Jennifer, Searching for a Service Department you can trust? Sarasota Ford is your answer offering a one stop shop for all of your maintenance and service needs. Sincerely, Tony Cooper Service Manager Tony.cooper@sarasotaford.com 941.209.1497 As a preferred online customer PLEASE print this email and bring it with you.

  11. eMail is a Relationship building tool that will: • Convert service customers to New car buyers • Convert finance Turn Downs into service customers • Keep local prospects engaged with your dealership • Satisfied Service Customers eventually BUY Cars.

  12. Clicks to website are the most important pieces of Business Intelligence that is gathered in this process. • It allows you to feed your BDC with Warm Prospects that can be called based upon what they are interested in: • New Cars • Pre Owned • Service Coupons • Trade-in Value

  13. Reports that tell you which customers clicked through from the email to your website and shows you what they looked at.

  14. For more information contact: Peter Martin 941.756.1932 office 954.205.7716 cell peter@cactussky.com

More Related