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Notes. These slides are for your unlimited use under an Attribution 3.0 Creative Commons License. Meaning, you can: Distribute, use commercially Modify, adapt and remix Whatever else you want basically...

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Notes

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  1. Notes • These slides are for your unlimited use under an Attribution 3.0Creative Commons License. • Meaning, you can: • Distribute, use commercially • Modify, adapt and remix • Whatever else you want basically... • You’re just on the honor system to attribute back to http://www.thecontentstrategybook.com Enjoy! - Rahel and Noz

  2. Why “Content First” is Critical • Playing the “________ first” is a mug’s game • You’ll always be playing catch-up • New channels arise too quickly to keep pace • Any primary output makes others secondary • This means rework when a new “first” comes along

  3. Don’t shift the burden to any “primary”

  4. Make content central, and keep up

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