“Walgreens Raising the Fashion Quotient” - PowerPoint PPT Presentation

Walgreens raising the fashion quotient
1 / 9

  • Uploaded on
  • Presentation posted in: General

“Walgreens Raising the Fashion Quotient”. Patty Brantley Hien Nguyen Amanda Randall. Brief Introduction. Our Article.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation

“Walgreens Raising the Fashion Quotient”

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

Walgreens raising the fashion quotient

“Walgreens Raising the Fashion Quotient”

Patty Brantley

Hien Nguyen

Amanda Randall

Brief introduction

Brief Introduction

Our Article

"We've always been a strong destination for health and beauty, and now we're layering on the fashion, jewelry, accessories and apparel angle to even further meet shoppers' lifestyle needs,"

-Tiffani Bruce, Walgreens spokesperson

Walgreens vs target

Founded in 1901

$42 million annually in revenue

5,580 stores in 2006

Founded in 1962

$52 Million annually in revenue

1,488 stores in 2006

Walgreens vs. Target



  • Increased competition due to slow population growth

  • Retailers can only grow by taking sales away from competitors

  • By creating a differential advantage, a retailer can set itself apart from the competition




Evolve Walgreens into a lifestyle alternative to Target

Differentiate themselves from pharmacy competitors such as Rite-Aid and CVS

Tap in to the needs of woman shoppers

Change retail mix to fit demographic


Business strategy

Business Strategy

  • Offering apparel, jewelry and accessories

  • National Brands and Private Labels

  • Prices ranging from $10-$50

  • Store apparel driven by season

  • Fashion apparel may be added to the web site

Non price competition strategy

Non-Price Competition Strategy

  • Altering the retail merchandise mix of the company to meet market demands

  • Differentiating itself from the competitors

  • Offer private label brands

  • Increased services for




  • http://finance.yahoo.com/q/pr?s=WAGhttp://www.walgreens.com/?ext=goobrand+walgreen&gclid=COqmsvqowYsCFRVdYQodwz3dCQ

  • http://investor.walgreens.com/faq.cfm

  • http://investors.target.com/phoenix.zhtml?c=65828&p=irol-homeProfile

  • Women’s Wear Daily WWD: Walgreens Raising Its Fashion Quotient.

    By Rusty Williamson

  • Login