“Walgreens Raising the Fashion Quotient”. Patty Brantley Hien Nguyen Amanda Randall. Brief Introduction. Our Article.
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"We\'ve always been a strong destination for health and beauty, and now we\'re layering on the fashion, jewelry, accessories and apparel angle to even further meet shoppers\' lifestyle needs,"
-Tiffani Bruce, Walgreens spokesperson
Differentiate themselves from pharmacy competitors such as Rite-Aid and CVS
Tap in to the needs of woman shoppers
Change retail mix to fit demographicGoals
By Rusty Williamson