1 / 13

Commercial Acceleration of New Water Treatment Technology

Commercial Acceleration of New Water Treatment Technology. CalDesal 3 rd Annual Desalination Conference October 6, 2014. First RO Membrane Innovation in 25 Years. 50-100% more permeable than existing polymer technology Improves best-in-class salt rejection by 25%

tucker-webb
Download Presentation

Commercial Acceleration of New Water Treatment Technology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Commercial Acceleration of New Water Treatment Technology CalDesal 3rd Annual Desalination ConferenceOctober 6, 2014

  2. First RO Membrane Innovation in 25 Years • 50-100% more permeable than existing polymer technology • Improves best-in-class salt rejection by 25% • Drop-in replacement for existing membranes • 16 Patents / 27 Applications in 11 Countries

  3. Commercialization to Acquisition in 3 Years Mission: Lower cost of desalination by leveraging nanotechnology to advance reverse osmosis (RO) membrane performance

  4. Rapid Growth in 3 Years:300+ Installations, 40 Countries, >300,000 m3/day NanoH2O Direct Sales Force NanoH2O Distributors & Agents QuantumFlux Installations

  5. Market Acceleration comes from CLARITY • Clarity of MARKET CHARACTERISTICS • Clarity of WHAT WINS • Clarity of FOCUS

  6. Clarity of MARKET CHARACTERISTICS • Speak to everyone • Needs, users, size and growth profile by segment / application • How does business get done? Basis for STRATEGY / Find the low hanging fruit

  7. Clarity of WHAT WINS (by segment) • PERFORMANCE / VALUE PROPOSITION (CAPEX VS OPEX) • PRICE • WARRANTIES • CERTIFICATIONS • SERVICE • DISTRIBUTION • DELIVERY TIME • PRODUCT LINE • REPUTATION / BALANCE SHEET

  8. Clarity of WHAT WINS • Strongest value propositions • Legacy vs. Growth markets • Best early adopters • Key references

  9. Clarity of WHAT WINS • What resources will you need? • Product development • Manufacturing infrastructure • Sales / distribution resources • Marketing initiatives

  10. Clarity of Focus (general guidelines) • Singular focus with unrelenting optimism • Clear goals / objectives • Develop a simple, clear message and stay on it • Exploit your competitor’s weaknesses and mistakes • Make sure you are working harder than they are

  11. Clarity of Focus (for acceleration) • Parallel track technology and manufacturing infrastructure development • De-risk trial • Leverage channel partners without limiting market opportunity • Attract talent with strong reputations

  12. Remember, in Water… IT DEPENDS…

  13. Thank You

More Related