THE 2012 ELECTION
Download
1 / 22

THE 2012 ELECTION THE FINAL ANALYSIS DEMOGRAPHICS STRATEGIES & ISSUES FINANCE - PowerPoint PPT Presentation


  • 85 Views
  • Uploaded on

THE 2012 ELECTION THE FINAL ANALYSIS DEMOGRAPHICS STRATEGIES & ISSUES FINANCE. Election Demographics. % Of Vote. % of vote. Presidential Campaign Strategies and Issues. Campaign Messages-Economy. Romney:

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' THE 2012 ELECTION THE FINAL ANALYSIS DEMOGRAPHICS STRATEGIES & ISSUES FINANCE' - tuari


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

THE 2012 ELECTION

THE FINAL ANALYSIS

DEMOGRAPHICS

STRATEGIES & ISSUES

FINANCE






Campaign messages economy
Campaign Messages-Economy

  • Romney:

    • Obama is responsible for the weak economy, high unemployment and poor job creation.

    • My policies will create 12 million new jobs.

  • Obama:

    • I inherited a catastrophic economic situation that takes time to fix.

    • The US economy and jobs are gradually recovering.


Campaign messages taxes
Campaign Messages: Taxes

  • Romney: I will reduce all personal tax rates by 20% with offsetting elimination of tax deductions.

  • Obama: Romney won’t say what tax deductions will be eliminated.

    • Romney’s plan would require eliminating home mortgage interest deductions and other deductions that raise taxes for the Middle Class.

    • Instead those earning over $250,000 should pay more.


Campaign ads
Campaign Ads

  • Obama

    • defined Romney with early ad blitz.

    • bought ads at lower candidate rates.

  • Romney

    • “outsourced” large % of ads to outside groups, which cost more and lost control of the message.

  • Some negative ads backfired for both

    campaigns.


Ground game
Ground Game

  • Obama’s ground game was the best in history.

  • Romney’s get-out-the-vote technology had major problems.


Polling
Polling

  • Public polls and Obama pollsters got it right.

  • Republican pollsters had a bad night.

  • Online and live phone polls outperformed automated phone polls.


Gaffes and october surprise
Gaffes and October Surprise

  • Gaffes:

    • “Legitimate” rape

    • 47%

    • Binders full of women

    • You didn’t build that

    • Going to put y’all in chains

  • October surprise - Hurricane Sandy benefited Obama and stalled the Romney campaign.


Impact of other issues
Impact of Other Issues

  • Benghazi

  • Immigration

  • Obamacare

  • Reproductive rights

  • Gay marriage

  • Legalization of marijuana


CAMPAIGN FINANCE

The 2012 election is estimated to cost $6 billion

The most expensive in history!

Factors: Presidential Fundraising

Super PACs & Outside Spending

Legislative Races

Let’s follow the money


2010 PRESIDENTIAL ELECTION

Republicans & Mitt Romney

Raised: $1.13 billion

Spent: $1.11 billion

Democrats & Barack Obama

Raised: $1.08 billion

Spent: $957 million


Campaign Expenses

$720.1 million

$859.9 million

Total

Advertising

Campaign spent 42%

Campaign spent 52%

Field offices

Romney’s $300 million

Obama’s $800 million

Field Staffer

Median

Salary/Month

Romney’s $6,000

Obama’s $3,000


FUNDING SOURCES

RNC vs. DNC

$351 millionMaximum Donation: $30,800. Both parties raised more from

$267 million donors giving $5,000 or less.

Campaign

$413 millionMaximum Donation: $2,500. Obma raised more from donors

$645 million giving $200 or less. Romney raised more from donors giving

over $2,000.

Super PACs

$203 million Unlimited donations. Of the 16 contributors who donated $2

$75 million million or more to Super PACs, 6 were for Obama; 10 for Romney


FUNDING STRATEGIES

  • Obama’s campaign

    • Done in-house

    • Concentrated on raising funds from small donors

    • Over 4 million individuals contributed to his campaign

    • Many contributed more than once via online

      • or text messages

  • Romney’s campaign

    • Did not raise as much

    • His alignment with outside spending groups allowed him

      • to keep up


Sources of Funding by Sector

  • Finance, Insurance & Real Estate

    • Romney, $52.1 millionObama, $18.7 million

  • Miscellaneous Business

    • Romney, $24.4 million Obama, $19.9 million

  • Lawyers & Lobbyists

    • Romney, $13.6 millionObama, $25.5 million

  • Labor

    • Romney, $3,245Obama, $413,394

  • Retirees

    • Romney, $56.3 million Obama, $50 million


BIG SPENDERS

UC - affiliated supporters:

$1,092,906

:

G/S – affiliated supporters:

$994,239

Microsoft: $761,343

Bank Of America: $921,839

Google, Inc: $737,055

Morgan Stanley: $827,255

US Government: $627,628

JP Morgan Chase & Co: $792,147

Harvard University: $602,992

Credit Suisse Group: $618,941


SUPER PACS/OUTSIDE GROUPS

CROSSROADS GPS

$22,133,006 (501C)

RESTORE OUR FUTURE

$142,645,946

AMERICAN FUTURE FUND

$23,619,612

AMERICAN CROSSROADS

$124,138,876

PRIORITIES USA ACTION

$77,707,200

AMERICANS FOR JOB SECURITY

$15,872,866 (501C)

REPUBLICAN NATIONAL COMMITTEE

$42,414,344

NRA OF AMERICA

POLITICAL VICTORY FUND

$9,621,827

AMERICANS FOR PROSPERITY

$33,564,920 (501C)

SERVICE EMPLOYEES INT’L

UNION

$16,439,069

US CHAMBER OF COMMERCE

$32,676,075 (501C)


ad