Not what you imagined, huh?. Allison Key. An ad about teenage pregnancy . i. Background.
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This ad is one of Candie’s Foundation ad’s promoting teenage abstinence. This foundation tries to shape the way young people think about teen pregnancy and parenthood. Neil Cole, head of the Candie’s fashion line, launched this program to inform teens how devastating teenage pregnancy really is. These high media ads are shared with organizations all around the country. Teens that view these ads are more likely to view teen pregnancy as negative and stressful.
Focus: The picture of Fergie and the baby crib are the main focus because of the use of light colors against dark.
Purpose: The main purpose of this ad is to get the message to teens that teen pregnancy is, basically, devastating and expensive. It also says that if a makes a mistake one night, by making a dumb decision, that it changes their life and it is not going to be how they planned it to be.
This picture has logical and emotional appeal. It has logical appeal because by saying that it’s not what teens expect for their first “crib,” we have to use our knowledge to know it is speaking “teenage slang” to mean house.
This picture also has emotional appeal because it basically frightens the viewer seeing how much a child cost and it conveys the idea that having a teenage pregnancy is devastating.