Acqua di gio
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AcQua Di Gio. The Speechless Commercial. Presentation by: Kelsey O’Flaherty. Acqua di gio. Employs clever sounds and color scheme Invokes sexuality Conveys generalities, not specifics. How does this work?. Blue improves creative thinking by 100%. Color scheme.

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AcQua Di Gio

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Acqua di gio

AcQua Di Gio

The Speechless Commercial

Presentation by: Kelsey O’Flaherty


Acqua di gio1

Acqua di gio


How does this work

  • Employs clever sounds and color scheme

  • Invokes sexuality

  • Conveys generalities, not specifics

How does this work?


Color scheme

Blue improves creative thinking by 100%

Color scheme


Sounds

  • Ocean, “Primordial” sounds

    • Relaxation

    • Creativity

  • Drum beat

    • Heightens sensations

Sounds


Sexuality

Sexuality…


Conveyed perceptions

Conveyed perceptions:

Men who use Acqua Di Gio have:

Sexuality

Power

Intrigue

Sophistication


Power

Power…


Power1

Power…


Intrigue

intrigue…


Sophistication

sophistication…


Rhetorical strategies

Rhetorical strategies:

Logos

  • Self - Invented

Aristotle’s Triangle

Ethos

Pathos

  • Giorgio Armani

  • Model

  • Sexuality

  • Subconscious elements


Resources

Resources

Video clip/screenshots:

http://www.youtube.com/watch?v=hQfczUrfO84

Color study:

University of British Columbia. "Effect Of Colors…” <http://www.sciencedaily.com/releases/2009/02/090205142143.htm>.

Sound study:

Thompson, Jeffrey D., Ph.D., D.C., B.F.A. "Methods for Stimulation of Brainwave Function." <http://www.neuroacoustic.com/methods.html >.


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