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Nebraska School Counseling Impacts Student Achievement Percolate Public Relations with Your Data. Objectives. Session participants will: Identify how program data can be part of Public Relations campaign Learn strategies we are finding helpful in planning and designing a PR campaign

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Nebraska school counseling impacts student achievement percolate public relations with your data

Nebraska School CounselingImpacts Student AchievementPercolate Public Relations with Your Data


Objectives

  • Session participants will:

  • Identify how program data can be part of Public Relations campaign

  • Learn strategies we are finding helpful in planning and designing a PR campaign

  • View and examine sample PR materials

  • Learn where NE resources will continue to be posted for use by all counselors


Statewide School Counseling Program Evaluation

  • Sponsored by: Nebraska School Counselor Association & Nebraska Career Technical Education funding

  • Conducted by: Center for School Counseling Outcome Research and Evaluation at University of Massachusetts –Amherst

  • 5 additional states participated (CT, UT, MO, WI, RI) to begin national databank


Evaluation Results

This evaluation study found evidence that school counseling programs in Nebraska high school contribute significantly to student’s educational outcomes.

Full report at: www.education.ne.gov/cared


Positive student outcomes

School Counseling Programs Make a Difference!

Positive Student Outcomes

•Higher Graduation Rates

•Higher Attendance Rates

•Higher Mathand Reading Proficiency

•Lower Suspension and Lower Discipline Rates

•Improved Technical Career Skills


Statistically significant factors of programs and practices

School Counseling Programs Make a Difference!

Statistically Significant Factors of Programs and Practices


Statistically Significant to PROGAM structure

  • Use student data for program planning

  • Yearly audits for program improvement

  • Job descriptions match actual duties

  • Counselor time

  • High standards for all students

  • Resources for professional development

  • Counselors on curriculum and education committees

  • Parent Involvement

School Data indicated morepositive:

Suspension Rates

Discipline Rates

Attendance Rates

Math Proficiency

Reading Proficiency


Statistically Significant to School Counselor PRACTICES

  • Counselors consult with administrators

  • College counseling for all students.

  • Assist all students with academic and career plans-Personal Learning Plan

  • Collaboration with students and parents with Personal Learning Plans

  • Provide all students and parents with up-to-date information about the world of work. www.NebraskaCareerConnections.org

  • Support all families in filling out the FAFSA (Free Application for Federal Student Aid Form)

School Data indicated morepositive:

Suspension Rate

Discipline Rates

Attendance Rates

Math Proficiency Rates

Reading Proficiency Rates


Statistically Significant Practices Using Nebraska Career Education Materials and Resources

  • Instruction on NCE Model for career development

  • Use C4C-Curriculum for Careers-exploration course

  • NCE Programs of Study-sequence of rigorous academic and

  • career technical education

  • NCE Programs of Study-lead to an associate’s degree,

  • baccalaureate, certificate or license

  • Counselors collaborate with faculty to develop Programs of Study

  • NebraskaCareerConnections.org for up-to-date information of world of work.

  • NebraskaCareerConnections.org to develop resumes

Implementation NCEcan reasonably be expected to:

Lower Suspension Rates

Lower Discipline Rates

Higher Attendance Rates

Higher Math Proficiency Rates

Higher Reading Proficiency Rates


Impact of lower counselor to student ratios

School Counseling Programs Make a Difference!

Impact of lower Counselor-to-Student Ratios

  • •Higher Graduation Rates

  • •Higher Attendance Rates

  • •Program of Study Completion Rate

  • •Improved Technical Career Skills

  • AYP Schools had lower ratios


Nebraska Data Results

Use of time survey indicates Counselors are assigned many non-counseling program duties.


Recommendations

•Deliver a Comprehensive Program based on

Nebraska/ASCA national model standards

•Seta goal: 80% of School Counselor time in activities

that directly benefit student achievement

•Increase teamwork between principals and counselors

•Lower student-to-counselor ratios

•Implement Personal Learning Plans to prepare ALL students for College and Career Readiness


Have DATA?...............So WHAT?

If no one knows about the data

If no one understands the data

If no one uses the data

Then, the valuable information is lost. We did not want that to happen.


Public Relations Campaign Goals

  • Select effective and politically correct target audiences

  • All counselors have access to ready to use resources

  • PR resources to promote state and customized local results data

  • Offer a variety of media and delivery strategies


P

Preparing for Each Target Audience

Consider a variety of media for each audience

Think like your audience.

Learn their language and use it.

Describe what’s in it….. for them?

How do they prefer to receive information?

Go to your target audience.


Educate and Advocate to Target Audiences

Priority List

School Counselors

Administrators and School Boards

Students/Parents and Education Stakeholders

State Governor and Legislators

Federal DOE and Senators/Congressmen





State/Federal Legislators

and Education Stakeholders


Contact Information

Rich Katt

State Director Career Technical Education

Nebraska Department of Education

301 Centennial Mall South

Lincoln, NE 68509

[email protected]

www.education.ne.gov/nce

Doug Hauserman

ASCA Governing Board, Midwest VP

NSCA Governing Board, Legislative Chair

Westside High School Counselor

8701 Pacific Street

Omaha, NE 68114

Phone: (402)343-2612

[email protected]

Donna Hoffman

School Counseling Director

Nebraska Department of Education

301 Centennial Mall South

Lincoln, NE 68509

Phone (402) 471-4811

[email protected]

www.education.ne.gov/cared

Nebraska School Counselor Association

www.neschoolcounselor.org

American School Counselor Association

www.schoolcounselor.org


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