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IC 2009 Global Research update. Ireland, June 14, 2009. Wrapping up. Objectives for today…. Set the scene for the IC 2009 with a comprehensive global research update Identify trends, highlight successes and point out to challenges

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slide1

IC 2009Global Research update

Ireland, June 14, 2009

wrapping up
Wrapping up

Objectives for today…

  • Set the scene for the IC 2009 with a comprehensive global research update
  • Identify trends, highlight successes and point out to challenges
  • Get you pumped up about the performance of our brands and the bright future that lies ahead of us
agenda
Agenda

Intro: what you are the most proud of results wise.

  • AETN viewership overview (INT and Domestic)
  • Global reviews by brand
          • HISTORY
          • BIO
          • CI
          • A&E
          • MILITARY HISTORY

Close: challenges and priorities for the future

warming up
Warming up

We asked: what are you the most proud of

performance wise in your market?

some markets had a common and very direct answer
Some markets had a common and very direct answer
  • History is #1 factual network in their markets

Italy, Japan, Mexico, Singapore, Spain, HISTORY US

latin america
Latin America
  • Best YTD ever for A&E and History
  • History is #2 factual channel Pan-regionally
  • Results of Armageddon week
  • A&E has surpassed other popular GE channels in the rankings like AXN and Sony
australia
Australia
  • CI as #1 within factual for several years in a row
  • Growth and consolidation of BIO in the market.
  • Being able to broaden the demo of History with shows such as Life After People for example 
slide8
UK
  • Overall management and growth of Portfolio
  • Launch of Military History
  • How CI has held up against new players
  • Very specific performances such as IRT, Ax Men and 102 Minutes.
a e us
A&E US
  • In top 10 for 34 consecutive months (Currently #5 cable network in the US in A/25-54)
  • Lowered median age from 61 to 46 years
  • Not over dependent on one franchise
    • Key long time running fiction series
      • Intervention (going into 7th season)
      • First 48 (going into 9th season)
      • Gene Simmons (going into 4th season)
    • Successful new shows like Paranormal State, Crime 360 and Manhunters
bio us
BIO US
  • Growth of 40% in 2008 vs. previous year
  • As much as 94% growth in the last 2 years since the brand refresh of July 07.
  • Lowered median age 5 years ever since
  • Original series I Survived is BIO’s #1 show
  • PR/ Ad sales value of Shatner’s Raw Nerve and Chris Isaac
  • Consistent growth across all days of the week
ratings in 90 of worldwide subs
Ratings in 90% of worldwide subs

US

UK

Australia

Latin America

Spain

Portugal

Italy

*Singapore, Malaysia, Japan

just with history we influence around 300m people every quarter
Just with HISTORY we influence around 300M people every quarter

Based on Q1 data templates from all international markets, People 2+, Total Day, Reach condition is 1 minute of viewing

UK: BARB/ TNS, Spain: Sofres, Italy: Auditel, Portugal: Mediamonitor, Australia: Oztam, US: Nielsen, LatAm: regional projections based on Ibope MC-6 database (Mexico, Arg, Col, Bra, Chi, Per). Markets shown in detail on this chart account for 86% of Int. subs. Other were estimated based on % subs. Main markets included under other are South East Asia, Japan, Germany, Israel, Turkey, India, New Zealand, Scandinavia and Benelux

at any point in primetime there are at least 417k people watching us outside the us
At any point in primetime there are at least 417K people watching us outside the US

90

Other Countries= 30% subs

Estimated at 90K average History viewers more

Average Adult viewers in 000’s- primetime

INTERNATIONAL: 417K VIEWERS

206

116

Countries included

UK

Australia

Latin America

Spain

Portugal

Italy

46

36

13

MH

CI

BIO

HISTORY

A&E

Global

Source: Q1/09 Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Latin America: PAN projection based on IBOPE MC-6 countries (Mex, Arg, Col, Bra, Chi, Per), A/18+, 20-24 hrs; Spain: Sofres 22-24hrs, A/18+; Portugal: Mediamonitor 20-24hrs, A15+; Italy: Auditel 20-24hrs

and a estimated total of 3 4m people worldwide
And a estimated total of 3.4M people worldwide

Average adult viewers in 000’s- primetime

US + INTERNATIONAL: 3,424K VIEWERS

1,500

1,490

INT/US

15%

198

177

INT

46

13

MH

CI

BIO

HI

HISTORY

A&E

Global

Source: Q1/09 Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Latin America: PAN projection based on IBOPE MC-6 countries (Mex, Arg, Col, Bra, Chi, Per), A/18+, 20-24 hrs; Spain: Sofres 22-24hrs, A/18+; Portugal: Mediamonitor 20-24hrs, A15+; Italy: Auditel 20-24hrs, A/18+; US, Nielsen data Q1, A18+, 8-11pm

aetn international is growing steadily
AETN International is growing steadily

YTD 09 growth vs. 2008

15%

UK

Australia

Latin America

Spain

Portugal

Italy

2008 growth

18%

Global

Source: Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Latin America: PAN projection based on IBOPE MC-6 countries (Mex, Arg, Col, Bra, Chi, Per), A/18+, 20-24 hrs; Spain: Sofres 22-24hrs, A/18+; Portugal: Mediamonitor 20-24hrs, A15+; Italy: Auditel 20-24hrs, A/18+. YTD thru end of Q1-09

slide17

Catering to different demographics in each country

UK

AUS.

AUS.

US

UK

UK

US

UK

AUS

ITALY

US

LatAm

SPAIN

PORTUGAL

Spain

Portugal

LatAm

LatAm

56

Median age

in years

HISTORY

CI

54

BIO

MILITARY HISTORY

A&E

52

% Male

% Female

62

58

54

62

66

70

70

66

54

58

48

46

44

Q1/09 audience data in primetime from different countries

40

slide18

Forming a complimentary offering

56

Median age

in years

HISTORY

CI

54

UK

BIO

AUS.

AUS.

MILITARY HISTORY

A&E

52

US

UK

UK

% Male

% Female

62

58

54

62

66

70

70

66

54

58

US

UK

AUS

48

US

46

ITALY

LatAm

SPAIN

44

PORTUGAL

Spain

Portugal

LatAm

40

Q1/09 audience data in primetime from different countries

LatAm

the portfolio effect
The portfolio effect…

4 nets

69K

3 nets

59K

3 nets

51K

1st year after

CI launch

Q3 2006-Q2 2007

2nd year after

CI launch

Q3 2007-Q2 2008

1st year to date

after MH Launch

Q3 2008-Q1 2009

Viewership growth in the UK

HISTORY, BIO, CI and MILITARY HISTORY combined

2 nets

36K

Year prior to

CI Launch

Q3 2005-Q2 2006

Source: UK, BARB, viewers in 000’s, A16+, primetime data. 20-24 hrs

hurts the competition and has a non cannibalizing effect on us
…hurts the competition and has a non-cannibalizing effect on us

Discovery

History

61K

49K

44K

39K

28K

26K

28K

26K

Network Viewership in the UK

History and Discovery

AETN Portfolio

Year prior to

CI Launch

1st year to date

after MH Launch

1st year after

CI launch

2nd year after

CI launch

Source: UK, BARB, viewers in 000’s, A16+, primetime data. 20-24 hrs

history continues to rise
HISTORY continues to rise

VIEWERSHIP GROWTH OUTSIDE THE US

YTD 09 growth vs. 2008

13%

UK

Australia

Latin America

Spain

Portugal

Italy

Global

Source: Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Latin America: PAN projection based on IBOPE MC-6 countries (Mex, Arg, Col, Bra, Chi, Per), A/18+, 20-24 hrs; Spain: Sofres 22-24hrs, A/18+; Portugal: Mediamonitor 20-24hrs, A15+; Italy: Auditel 20-24hrs, A/18+. YTD thru end of Q1

slide23

HISTORY is #1 factual channel in key markets around the world

Rank

#1

#1

#1

#1

#1

  • Singapore: #1 factual in Men 25+ in May, #1 in PEMB since March, whole day
  • Japan: #1 factual YTD 09 in J:COM ratings

Country Scorecards 2009 data thru 3/31. Data from local audience measurement systems, adults 18+ except UK (16+) and Portugal (15+). Primetime is 20 -24 hrs except Spain 22-24 hrs and Australia 18-24 hrs. Projected numbers for LatAm based on Ibope universe in 6 markets

US: Nielsen: A18+ M-SUN/8-11PM – A18+ (000) –2008 data thru 12/31.

Markets included account for 70% of History’s subs worldwide

PMEB: Proffesional, Managers, Executives and Businessmen

top history series of all time
Top HISTORY Series of all time

IRT

IRT

The Ax Men

Cities of the Underworld

Monsterquest

The Ax Men

The Universe

Rome: Rise and Fall of an Empire

Cities of the Underworld

The Ax Men

IRT

Jurassic Fight Club

Rome: Rise and Fall of an Empire

Monsterquest

The Universe

Jurassic Fight Club

IRT

Cities of the Underworld

Cities of the Underworld

The Universe

Decoding the Past

50 Things You Need to Know

Ancient Discoveries

Life After People

Gangland

Delitti

Digging for the Truth

Lost Worlds

UFO Hunters

Shockwave

Japan’s top 5: The Universe, Battle 360, Dogfights, Jurassic Fight Club, MonsterQuest

Source: 2008 and Q1 2009 A18+ data from partner’s quarterly scorecards

US: Nielsen thru 5/31/09.  A25-54 (000).  4+ premiere telecasts only

Australia ranked by top episodic since Jan 2008

top history specials of all time
Top HISTORY Specials of all Time

Japan’s top 3: Lost Book of Nostradamus, Nostradamus 2012, Life After People

Source: 2008 and Q1/09 data from Partner’s quarterly scorecards

(Only AETN product/ Original productions)

US: Nielsen thru 5/31/09.  A25-54 (000).

slide26

Stunts have always raised our game level

Discovery

History

Discovery

Discovery

112K

126K

History

History

110K

95K

67K

54K

Armageddon week

7 days, 4hrs/day

Total year 2008

2009 YTD

History Latin America, primetime performance (ARMAGEDDON WEEK)

PAN average A18+ viewers in 000’s- Ibope Universe 6 markets

Source: Ibope Media, Pan regional MC6 (6 markets), database Cable Universe, A 18+, 20-24 hrs, 2008, YTD, Armageddon week from 3/2-3/8

history us update
HISTORY US update

M25-54

A18-49

A25-54

+5%

+8%

+9%

+15%

+7%

+10%

530

584

623

365

397

418

461

531

572

2007

2008

YTD 2009

2007

2008

YTD 2009

2007

2008

YTD 2009

We\'re coming off 2008--our best year yet--with an even stronger 2009

Nielsen, M-Sun/8-11pm. Live+SD, demo impressions in 000s. YTD thru beginning of May

history has taken the lead in the us
HISTORY has taken the lead in the US

M25-54 (000s) primetime

#1 factual network

In the US

Source: Nielsen, 1998-YTD 2009 thru May 31st, Live + Same Day; Primetime = M-Sun/8-11pm

history us most recent achievements
HISTORY US most recent achievements

#1 Non-Fiction Entertainment Cable Network in M25-54

#5 Cable Network in M25-54 in 2008 and YTD 2009

2009-Date, History ranks #8 in its target A25-54 demo, up from #10 at the comparable point last year and up from #11 for full year 2008.

2009-Date, History\'s total day median age is 47– Youngest ever

7 Consecutive Quarters of Growth Vs. Prior Year (Since 2Q 2007)

All of the network’s Top 10 series of All-Time have launched in the last 2 years

Top 3 Specials of all-Time

102 Minutes that Changed America – Sep 08 – 2.9M A25-54

Life After People – Jan 08 – 2.7M A25-54

Nostradamus 2012 – Jan 09 – 2.1M A25-54

Nielsen, M-Sun/8-11pm. 2008 thru 5/31. Live+SD, demo impressions in 000s.

history series are very successful
HISTORY Series are very successful

History Series above primetime average A25-54 (000)

Ice Road Truckers

Ax Men

Monsterquest

Tougher in Alaska

Gangland

UFO Hunters

Cities/Underworld

Battle 360

Ancient Discoveries

Extreme Trains

The Universe

Ax Men

Life After People

Monsterquest

Gangland

Battles BC

How Earth was made

Cities/Underworld

Expedition Africa (new)

Ice Road Truckers (new)

Ice Road Truckers

Monsterquest

Gangland

Shockwave

Cities/Underworld

The Universe

Dogfights

Lost Worlds

The Revolution

Digging for the Truth

2006

2007

2008

YTD 2009

Nielsen, M-Sun/8-11pm. 4+ Premiere Telecasts (except Expedition and IRT). Live+SD, demo impressions in 000s. Series shown above delivered 600,000+ A25-54.

history learning and challenges
HISTORY: Learning and challenges
  • Variety throughout the schedule is key to success
  • Specials are our secret weapon but series help us get consistent viewership on a night after night basis
  • Positioning series is key to unleash the brand. At the end of the day a breakout series does more for your brand than countless numbers of brand campaigns
  • If something is not working or 2 shows are not working well together don’t let them just flounder there, you’ve got to make a move.
  • Start to see competition as everybody on the dial
  • Viewers have a high BS meter
bio in the last 2 years
BIO in the last 2 years

VIEWERSHIP GROWTH OUTSIDE THE US

YTD 09 growth vs. 2008

24%

2008 growth

51%

UK

Australia

Portugal

Spain

Latin America

Source: Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Portugal: Mediamonitor 20-24hrs, A15; Spain: Sofres 16-24hrs, A/18+

YTD 09 data tru end of Q1.

bio builds audience reach
BIO builds audience reach

Adult REACH in 000’s

Monthly average in Q1

#1

Adult VIEWERS in 000’s

Monthly average in Q1

AUSTRALIA.

#3

Source: Australia, Q1/09 data, OzTAM National STV data, A/18+, primetime data, 18-24 hrs;

bio achieves solid growth in the us
BIO achieves solid growth in the US

A/25-54- viewers in 000’s

  • 94% growth since brand update of July 07.
  • Median age has dropped 5 years ever since
  • 40% growth in 2008 fueled by highest-rated specials and launch of top-rated series of all-
  • time.

Brand

Update

Source: Nielsen, Live SD, Prime Mon-Sun 8pm-11pm.

bio what was hot in 2008
BIO: what was hot in 2008

Source: 2008 data Partner’s quarterly scorecards (Only AETN product)

bio learning and challenges
BIO: Learning and Challenges
  • Successful markets have tweaked the brand positioning allowing the channel to be about much more than Biographies.
  • Adjustments in programming mix, scheduling, on-air execution and overall marketing approach have followed.
  • The big challenge is to do this without disturbing the status quo: expectations and assumptions by affiliates and viewers
we recently conducted a major bio research project
We recently conducted a major BIO Research project
  • 4,000 respondents
      • France (n=400)
      • Germany (n=400)
      • India (n=400)
      • Italy (n=400)
      • Malaysia (n=400)
      • Portugal (n=400)
      • Spain (n=400)
      • UK (n=400)
      • United States (n=400)
      • Venezuela (n=400)
bio a case to support diversification
BIO: a case to support diversification

ALL COUNTRIES COMBINED

Rating of Different Programming Genres

Q3. Overall, how do you rate the clip, was it…?

Base: Viewers of each video (n=1195); Each respondent evaluated 3 shows ; Data includes only international markets.

Letters indicate statistical significance at 95% confidence level

Somewhat Interesting

Very Interesting

slide41

CI is a factual leader in international markets

AUSTRALIA.

Adult viewers in 000’s

UK.

Adult viewers in 000’s

Tied in #2

#1

Source: Total year 2008 data. Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs.

slide42

Viewership tripled in 2 years

VIEWERSHIP GROWTH (Australia + UK)

Source: Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs.

ci s main strength is viewer retention
CI’s main strength is viewer retention

Monthly Minutes of Time Spent Viewing in the UK

Source: BARB. Monday to Sunday, Pay TV Adults, Multi Channel Network, Whole Day, Av Mins Viewers, All Sets,

Consolidated, All PlatformsMonthly Average 2008

ci has access to the top rated original non fiction crime programs on cable in the us
CI has access to the top rated original non-fiction crime programs on cable in the US

A/25-54- viewers in 000’s- YTD 09 data

First 48

Dog

1191

Manhunters

1112

Crime 360

993

946

917

Gangland

Rookies

Jacked

671

635

633

625

579

TruTV

AETN

AETN

AETN

AETN

AETN

Spike

AETN

AETN

TruTV

  • AETN has 7 of the top 10 non-fiction justice series on cable

Source: Nielsen. Live + SD 2009 data thru 4/26/09. Premiere Episodes only.

key franchises continue to gain traction
Key franchises continue to gain traction

P25-54P18-49

Season 1 762 633

Season 2 734 668

Season 3 669 658

Season 4 813 834

Season 5 809 808

Season 6 905 907

Season 7 1,126 1,125

Season 8 1,160 1,146

Season 8 data thru 5/31.

ci learning and challenges
CI: Learning and challenges
  • CI is sticky kind of Television, people just can’t have enough of it.
  • Channel is extremely efficient ratings wise in Australia and the UK. Only marginal growth can be expected through existing viewers and markets
  • Competition is lurking around the corner, the time to act is now.
a e latam recent performance
A&E LatAm recent performance
  • An average of 56K adult viewers YTD in primetime (best start of a year of all time)
  • In YTD 09 growing at 34% in PAN
  • 50% male, 50% female. Median age of 39
  • Best franchises are Movies, Crime 360, Psychic Kids, The Beast and Harper’s Island

A&E Prime Average

A25-49

A18+

+34%

Avg viewers in 000’s

+24%

+32%

#15

+19%

# 16

29

56

19

22

34

42

2007

2008

YTD 09

2007

2008

YTD 09

Source: Ibope Media, Pan regional MC6, database Cable Universe, A 18+, A25-49, 19-24 hrs, 2007-2209 (YTD May 24th), ALL SES

a e us update
A&E US update

A&E Prime Average

Best-Ever Annual Deliveries

A25-54

A18-49

+5%

+4%

+8%

+8%

Best-Ever Competitive Ranking

#5 in Adults 25-54

#6 in Adults 18-49

# 5

#6

# 5

#6

Top 10 Network for 34 Straight Months in A25-54 (Since August 2006)

#7

#8

693

639

691

619

666

723

2007

2008

2007

2008

YTD 09

YTD 09

Nielsen, M-Sun/8-11pm. Live+SD, demo impressions in 000s. YTD 09 thru beginning of May

a e us top 5 cable network a25 54
A&E US: top 5 Cable Network – A25-54

Primetime Rankings - 2003 Through 2009-Date

2003

2004

2005

2006

2007

2008

YTD 09

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

TNT

USA

ESPN

TBS

LIFE

TLC

SCIFI

DISC

FOXNC

SPIKE

FX

NICK

HIST

HGTV

A&E

MTV

TVLD

CNN

AMC

CMDY

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

TNT

USA

ESPN

TBS

LIFE

DISC

SCIFI

SPIKE

FX

TLC

FOXNC

A&E

HIST

NAN

FAM

CMDY

HGTV

AMC

COURT

MTV

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

17.

19.

20.

TNT

USA

TBS

ESPN

SPIKE

LIFE

SCIFI

FX

DISC

A&E

HIST

FAM

CMDY

FOXNC

AMC

NAN

HGTV

TLC

TVLD

COURT

1.

2.

3.

4.

5.

6.

6.

8.

9.

10.

11.

12.

13.

14.

15.

15.

17.

18.

19.

20.

USA

TNT

ESPN

TBS

FX

LIFE

SPIKE

DISC

SCIFI

A&E

HIST

CMDY

HGTV

FAM

AMC

TLC

COURT

TVLD

NAN

FOOD

1.

2.

3.

4.

5.

6.

7.

8.

9.

9.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

USA

TNT

ESPN

TBS

DISC

FX

A&E

LIFE

SPIKE

SCIFI

HIST

TRU

HGTV

TLC

CMDY

AMC

FAM

FOOD

TVLD

NAN

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

13.

15.

16.

17.

18.

19.

20.

USA

TNT

ESPN

TBS

A&E

SCIFI

LIFE

FX

SPIKE

DISC

HIST

NAN

FAM

TRU

CMDY

FOXNC

AMC

HGTV

FOOD

CNN

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

13.

15.

16.

17.

18.

19.

20.

USA

TNT

TBS

ESPN

A&E

FX

DISC

HIST

SCIFI

SPIKE

TRU

FOOD

FOXNC

NAN

LIFE

HGTV

CMDY

FAM

AMC

TLC

Source: Nielsen. Primetime rankings by year. 2008 thru 10/12/08.

crime and non fiction drive a e success
Crime and non-fiction drive A&E Success

Key Recent Performances A25-54:

INTERVENTION

6th season, 1.2M viewers, Best Performance Ever

THE FIRST 48

8th season, 1.2M viewers, Best Season Yet

3rd season, 993K viewers, Best Season yet

GENE SIMMONS

917K viewers, #1 FRESHMAN SEASON FOR NON-FICTION JUSTICE SERIES

CRIME 360

2nd season, 872K viewers, +10% Vs. Prior Season

PARANORMAL STATE

MANHUNTERS

946K viewers, strongest 1st Season in Justice in 2009

UP 20% in A25-54 VS. 2007 & tied its best year yet in A25-54

DOG

Nielsen, M-Sun/8-11pm. 4+ Premiere Telecasts. Excludes 2008 Olympics dates. Live+SD, demo impressions in 000s.

an instant success in the uk
An Instant Success in the UK

% Viewership contribution in the UK

History, BIO, CI and Military History

HISTORY, CI and BIO

MILITARY HISTORY

20%

16%

12%

84%

100%

88%

80%

Q4-08

Q1-09

Q2-08

Prior to Launch

Q3-08

Source: UK, BARB, viewers in 000’s, A16+, primetime data. 20-24 hrs

key facts about military history in the uk
Key Facts about MILITARY HISTORY in the UK
  • Has added 15-20% more viewers to the AETN brand portfolio.
  • Highest concentration of ABC1 viewers in the AETN brand portfolio and ranks 3rd in time spent viewing amongst all factual channels
  • 78% male and 85% 35+ years
  • Has become an important tool in the broader growth strategy for HISTORY
wrapping up1
Wrapping up

Wrapping up…

What are some of the key challenges

and priorities moving forward?

history
HISTORY
  • Position new series and offer variety throughout the schedule.
  • Continue to leverage specials strategically
  • Deliver on the promise of entertainment value

Brand positioning and effective scheduling

slide57
BIO
  • Diversifying the channel to complement Biographies with other programming genres.
  • Increase average time spent viewing

Brand Strategic formulation and on-air/

off-air execution

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CI
  • Position different work horses throughout the schedule. Be ready for the next big thing…
  • Get new viewers while retaining the core
  • Localizing and making the brand relevant

Product selection, scheduling and marketing communication

military history
MILITARY HISTORY
  • Continue to consolidate the niche allowing History to expand into something else
  • Lowering median age

Viewer transference, on-air execution, incremental viewership for the portfolio

my last slide is research doing this for you
My last slide Is Research doing this for you?
  • Monitoring viewership and brand performance
  • Driving the strategic and tactical scheduling of the channel
  • Assisting you in programming testing and strategic brand formulation
  • Helping you to come up with the right Positioning for the shows
  • Getting you arguments for increased distribution
  • Helping you to monetize your audience
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