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QUIZ Pengantar Manajemen Pemasaran

QUIZ Pengantar Manajemen Pemasaran. Nomor #1. Jelaskan apa yang dimaksud dengan needs, wants, dan demand! Apa bedanya ? Jelaskan apa yang dimaksud dengan marketing mix!

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QUIZ Pengantar Manajemen Pemasaran

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  1. QUIZPengantarManajemenPemasaran

  2. Nomor #1 • Jelaskanapa yang dimaksuddengan needs, wants, dan demand! Apabedanya? • Jelaskanapa yang dimaksuddengan marketing mix! • Buatlah diagram yang menjelaskanbagaimanahubunganantara needs & wants, STP, dan marketing mix dalamrangkamenciptakan profit melaluikepuasanpelanggan! Berilahpenjelasansingkattentang diagram yang Andabuat!

  3. Nomor #2 • Gambarkan diagram/model dariperilakukonsumen, lengkapdengan black box-nya! • Sebutkanfaktor-faktorapasaja yang mempengaruhiperilakukonsumentersebut! • Jelaskanapasaja 5 tahapandalamproseskeputusanpembeliankonsumen! • Ada 5 perandalamproseskeputusanpembelian, yaitu: [1] initiator, [2] influencer, [3] decider, [4] buyer, dan [5] user. Jelaskanapasajaperbedaannya! Berikancontoh!

  4. Nomor #3 • Apaperbedaanantara Segmenting dan Targeting dalam STP? • Apasajavariabel yang biasanyadigunakandalamproses Segmenting? Uraikan! • Ada 5 kriteria yang biasadigunakanuntukmenentukansegmentasi yang efektif, yaitu: Measurable, Accessible, Substantial, Differentiable, dan Actionable, ataubiasadisingkatmenjadi MASDA. Jelaskanapaperbedaannyadanberikancontoh! • Buatlah STP untukmobil Daihatsu Ayla!

  5. Marketing Mix is the set of tools (four Ps) the firm uses to implement its marketing strategy. Created by: ivan.prasetya@b0chun.com

  6. Selling Concept vs. Marketing Concept Created by: ivan.prasetya@b0chun.com

  7. So, What Is Marketing?Pulling It All Together Created by: ivan.prasetya@b0chun.com 1-49

  8. Marketing Strategyand the Marketing Mix

  9. Model of Consumer Behavior Created by: ivan.prasetya@b0chun.com

  10. Factors Influencing Consumer Behavior Created by: ivan.prasetya@b0chun.com

  11. Five Stages in the Buyer Decision Process • Need recognition: internal, external stimuli • Information search: personal sources, family sources, public sources, experiential sources • Evaluation of alternatives • Purchase decision • Post-purchase behavior Created by: ivan.prasetya@b0chun.com

  12. Created by: ivan.prasetya@b0chun.com

  13. Requirements for Effective Segmentation: MASDA • [M]easurable: size, purchasing power, and profiles of the segments • [A]ccessible: refers to the fact that the market can be effectively reached and served • [S]ubstantial: refers to the fact that the markets are large and profitable enough to serve • [D]ifferentiable: refers to the fact that the markets are conceptually distinguishable and respond differently to marketing mix elements and programs • [A]ctionable: refers to the fact that effective programs can be designed for attracting and serving the segments Created by: ivan.prasetya@b0chun.com

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