All tthings digital
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All tThings Digital. How to use technology to kick ace with Catalyst. All Things Digital. Social Networking Catalyst Site Facebook, MySpace, others.. Digital Videos Digital Music Podcasts. Catalyst. Screen Shots. Facebook. Things you can do on Facebook: Add friends

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All tThings Digital

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All tThings Digital

How to use technology to kick ace with Catalyst


All Things Digital

  • Social Networking

    • Catalyst Site

    • Facebook, MySpace, others..

  • Digital Videos

  • Digital Music

  • Podcasts


  • Catalyst


Screen Shots


Facebook

Things you can do on Facebook:

  • Add friends

  • Write on your friends’ wall

  • Post news articles, links, notes

  • Upload pictures and video

  • Create a common interest group


Facebook Stats

  • 34 million users - 100,000 new users per day

  • 1% of all time spent on the internet is facebook・

  • 50% of registered users come back to the site every day.・

  • 60 billion page views per month

  • 6th most trafficked site in the U.S


MySpace

Things you can do:

  • Make a profile

  • Add friends (add: http://www.myspace.com/catalystmn)

  • Add picture albums

  • Upload videos

  • Add music to your page

  • Write on friends’ wall

  • Chat: myspaceim


MySpace Stats

  • 192 million users - 230,000 new users per day

  • Recently sold to Fox Media for $580 Million

  • Recently ridded 29,000 sexual predators

  • Most popular passwords - password1, abc123, iloveyou1, myspace1, 123abc


Other social networking Sites

  • Flickr, Orkut, Bebo, Friendster, LiveJournal, LastFM, Jaiku, Twitter, Hi5, Blogspot


YouTube

  • How is YouTube Helpful

  • YouTube

  • Examples

  • What programs

  • Quick tutorial


YouTube Stats

  • YouTube has some 45 terabytes of videos

  • Video views reached 1.73 billion

  • 70% of YouTube's registered users are American, roughly 50% are under 20

  • The total time people spent watching YouTube since it started last year is 9,305 years

  • Most watched video - Evolution of Dance - 55 mil, Guitar Cannon in D 25 Mil, OKGO Video - 20 Mil


A few good examples

  • WI Fight with Fact Commercial

    • http://www.youtube.com/watch?v=fJtKq9cULzg

  • Target Market Year 2

    • http://www.youtube.com/watch?v=4zS0mvH-fqw

  • Truth Body Bags

    • http://www.youtube.com/watch?v=c4xmFcrJexk

  • Tobacco Institute Clips

    • http://www.youtube.com/watch?v=9Mq6KUD_QW0


Digital Video

  • How to make it

    • What tools do you need

    • What’s your goal?

    • How to maximize your effort

  • GYAT Video Breakdown

    • What tools we used

    • How we accomplished it


Show GYAT Videohttp://www.youtube.com/watch?v=mtFU98QTEyY


Podcasts

  • What are they, why are they useful?

  • What podcasts do you listen to?

  • We like, Invisible Children, Globalink, BBC, Rocketboom

  • Let’s make our own


Catalyst Podcast

  • What’s it going to be about

  • Why would people listen to it

  • What should we talk about


What should your section be about?

  • The Catalyst summit

  • A personal story of why you came

  • An event you want to promote

  • A news story about tobacco

  • FDA regulation of tobacco

  • Facts about the industry

  • A video or ad you just saw

  • A poem you wrote


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