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BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!!. Fadoua EL BRIHI Arnaud LAURENT. AN INTERNATIONAL OVERVIEW. 2) BEL’S STRATEGIC FIELD OF ACTION. «  Bel specializes in developing and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all  ».

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BELL…

OR HOW TO MAKE CHINESE EAT CHEESE!!!

Fadoua EL BRIHI

Arnaud LAURENT



2) BEL’S STRATEGIC FIELD OF ACTION

« Bel specializes in developing

and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all »

Source: www.goupe-bel.com







BEL’S COMPETITIVE STRUCTURE

Level of protocol

Taste accessibility


BEL’S DIRECT COMPETITORS

Range of distribution

-

Price


CHINA AND THE CHEESE CULTURE

Population study: 30 chinese people/English speaking/20 -25 yearsolds, 10 being more than 25years old/November 2010


CHINA AND THE CHEESE CULTURE

Whatkind of cheese do youusuallyeat ?

Cheeseconsumption:

1 to 2 times /month











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