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BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!! PowerPoint PPT Presentation


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BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!!. Fadoua EL BRIHI Arnaud LAURENT. AN INTERNATIONAL OVERVIEW. 2) BEL’S STRATEGIC FIELD OF ACTION. «  Bel specializes in developing and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all  ».

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BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!!

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Bell or how to make chinese eat cheese

BELL…

OR HOW TO MAKE CHINESE EAT CHEESE!!!

Fadoua EL BRIHI

Arnaud LAURENT


Bell or how to make chinese eat cheese

AN INTERNATIONAL OVERVIEW


Bell or how to make chinese eat cheese

2) BEL’S STRATEGIC FIELD OF ACTION

« Bel specializes in developing

and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all »

Source: www.goupe-bel.com


Bell or how to make chinese eat cheese

Suppliers


Bell or how to make chinese eat cheese

Customer


Bell or how to make chinese eat cheese

KEY FACTORS


Bell or how to make chinese eat cheese

COMPETITIVE ADVANTAGES


Bell or how to make chinese eat cheese

3) CHINESE FEATURES


Bell or how to make chinese eat cheese

BEL’S COMPETITIVE STRUCTURE

Level of protocol

Taste accessibility


Bell or how to make chinese eat cheese

BEL’S DIRECT COMPETITORS

Range of distribution

-

Price


Bell or how to make chinese eat cheese

CHINA AND THE CHEESE CULTURE

Population study: 30 chinese people/English speaking/20 -25 yearsolds, 10 being more than 25years old/November 2010


Bell or how to make chinese eat cheese

CHINA AND THE CHEESE CULTURE

Whatkind of cheese do youusuallyeat ?

Cheeseconsumption:

1 to 2 times /month


Bell or how to make chinese eat cheese

BEL stakes in the Chinese market


Bell or how to make chinese eat cheese

Adapt BEL products to the Chinese market


Bell or how to make chinese eat cheese

Adapt BEL products to the Chinese market


Bell or how to make chinese eat cheese

Adapt BEL products to the Chinese market

  • Design & Visual marks


Bell or how to make chinese eat cheese

BONGRAIN MODEL


Bell or how to make chinese eat cheese

BONGRAIN DISTRIBUTION NETWORK


Bell or how to make chinese eat cheese

BONGRAIN MODEL


Bell or how to make chinese eat cheese

MILKANA


Bell or how to make chinese eat cheese

Thank you for attention!!


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