BELL…
Sponsored Links
This presentation is the property of its rightful owner.
1 / 22

BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!! PowerPoint PPT Presentation


  • 75 Views
  • Uploaded on
  • Presentation posted in: General

BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!!. Fadoua EL BRIHI Arnaud LAURENT. AN INTERNATIONAL OVERVIEW. 2) BEL’S STRATEGIC FIELD OF ACTION. «  Bel specializes in developing and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all  ».

Download Presentation

BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!!

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


BELL…

OR HOW TO MAKE CHINESE EAT CHEESE!!!

Fadoua EL BRIHI

Arnaud LAURENT


AN INTERNATIONAL OVERVIEW


2) BEL’S STRATEGIC FIELD OF ACTION

« Bel specializes in developing

and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all »

Source: www.goupe-bel.com


Suppliers


Customer


KEY FACTORS


COMPETITIVE ADVANTAGES


3) CHINESE FEATURES


BEL’S COMPETITIVE STRUCTURE

Level of protocol

Taste accessibility


BEL’S DIRECT COMPETITORS

Range of distribution

-

Price


CHINA AND THE CHEESE CULTURE

Population study: 30 chinese people/English speaking/20 -25 yearsolds, 10 being more than 25years old/November 2010


CHINA AND THE CHEESE CULTURE

Whatkind of cheese do youusuallyeat ?

Cheeseconsumption:

1 to 2 times /month


BEL stakes in the Chinese market


Adapt BEL products to the Chinese market


Adapt BEL products to the Chinese market


Adapt BEL products to the Chinese market

  • Design & Visual marks


BONGRAIN MODEL


BONGRAIN DISTRIBUTION NETWORK


BONGRAIN MODEL


MILKANA


Thank you for attention!!


  • Login