Direct payday lenders
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The market for borrowing a small amount of money is made up of several different types of loans and also several different type of lenders. This market has continued to grow in the years in has been in operation, with millions of users turning to the resources offered ever year.

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Direct Payday Lenders

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Direct payday lenders

What are Direct Payday Lenders

The market for borrowing a small amount of money is made up of several different types

of loans and also several different type of lenders. This market has continued to grow in

the years in has been in operation, with millions of users turning to the resources offered

ever year. The market in its original form was a lot more restricted then is the case found

today but at the time, the resource fitted the purpose.Short term loans, payday loans or

online loans all offer a resource which allows consumers to borrow an agreed small

amount of money for a short period of time. Before this market existed online, consumers

were traditionally used to conducting their borrowing needs through more classic means,

such as a bank loan or credit card provided.The last decade saw this change when the

online short term loan became available. Like so many sectors in our economy, the ability

to borrow in this manner helped support the evolving needs of the modern day consumer.

Increasingly the internet has become one of our most powerful and much needed

resources and the adaption to borrowing via this medium is really no surprise.


Direct payday lenders

As touched upon above there are several different forms in which a short term

loan will be delivered. In the early days direct payday lenders dominated the

market. Direct payday lenders are firms who consider applications on a direct

basis, meaning the decision as to whether a loan is possible or not comes from

the company in which the application has been made. These type of lenders

remain the most popular choice with consumers for a number of reasons.

Firstly direct payday lenders typically offer a much clearer level of service.

Given that an internal team reviews the applicant’s details and makes a

decision, the ability to approve the loan comes in a timely manner and

without need for further information to be supplied by the customer. Also

these lenders do not typically charge a fee for the service of applying ensuring

the overall cost of credit is not increased.


Direct payday lenders

Unlike direct payday lenders there are brokers who exist within the market for

short term loans. A broker offers a similar level of service in the respect that they

allow consumers to apply for a short term borrowing resource, however they do

so on the behalf of a group of lenders. This in simple terms means a broker will

not lend funds directly and instead will use the information provided as part of

the application to deem if they have a potentially suitable lender available. The

drawbacks with these brokers and how they vary from direct payday lenders is

in the respect that the proposed lender may still then decline the application.

Equally given that the broker is providing a service, there is often a fee for doing

so. Obviously this means the total cost of the loan, should it be approved, is

likely to increase when compared to those offered by direct payday lenders.


Direct payday lenders

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