H2o purifier
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H2O Purifier. Group members name ALEXA CESAR DIANA MARIE VAIBHAV. H20 Purifier Purify up to four thousand liters of contaminated water Beneficial to countries where clean water is not easily obtained People will be able to refill the H20 Purifier anywhere and drink clean water

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H2O Purifier

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H2o purifier

H2O Purifier

Group members name

ALEXA

CESAR

DIANA

MARIE

VAIBHAV


H2o purifier

  • H20 Purifier

  • Purify up to four thousand liters of contaminated water

  • Beneficial to countries where clean water is not easily obtained

  • People will be able to refill the H20 Purifier anywhere and drink clean water

  • Clean water will help expand human life and decrease the chance of disease


Product extension

Product Extension

  • Culligan is one of the leading corporations when it comes to water purifications

  • Adding H20 purifier

  • Dirty, contaminated water from any source and turns it into fresh, clean, pure drinking water

  • Help for other countries in need of clean drinking water


Environmental analysis marketing environment

Environmental Analysis:Marketing Environment

  • Michael Pritchard’s Lifesaver water-purification bottle will be our only threat as far as competition

  • Every country has different rules and regulation to pass the process.

  • H20 purifier is very eco-friendly.

  • Best technology used.


Environmental analysis target market

Environmental Analysis:Target market

  • Military – Requires more durability needs.

  • Longer time period

  • Public – Little litter to carry.

  • Military & Public – Best H2o purifier ever produced.

  • Highly portable and eco-friendly


H2o purifier

Strategic Analysis


Advantage

Advantage

  • Cost efficient due to our experience

  • Offer Competitive pricing.

  • Quality guaranteed!


Swot analysis

SWOT Analysis

Strengths:

  • Low competition, the product will be a great success

  • Highest rated water filters throughout the U.S.

  • Great advertising departments.

  • Relations with department stores.

Weaknesses:

  • Product was introduced by someone prior to us

  • Need to do research in developing this product.

  • Start up costs.


Swot analysis1

SWOT Analysis

Opportunities:

  • Generate a lot of profit

  • Good deed for human beings in poor nations without clean water

  • Being able to convert even salt water

  • Supply to other countries in need during natural disasters

  • Making machines in large-scale to purifier water in volume

Threats:

  • Michael Pritchard’s Lifesaver water-purification bottle will be our only threat as far as competition

  • Global and/or legal issues

  • Natural water supply might decrease

  • Salt water running out


Production plan

Production Plan

  • We will use our current suppliers to produce this product

  • Our new research team will develop the required equipment to produce the H20 Purifier.

  • Manufactured in the United States and China.


Financial strategy

Financial Strategy


Revenue

Revenue


Growth

Growth


H2o purifier

ROI


H2o purifier

Marketing


Target market

Target Market:

  • Wholesaler's

  • Retailer’s – EBay, Amazon

  • Military

  • Retail Store’s


Product

Product

  • Advanced Water Filter , H2O Purifier.

  • Marked with the Culligan logo.

  • Extensive Quality Control

  • ISO Approved


Place and distribution

Place and Distribution

  • We will be launching the product all over the United States. We will supply to all major department stores nationwide.


Pricing

Pricing

  • For Unit

    • Wholesale Price: $40.00

    • Suggested Retail Price: $75.00

  • For Filter

    • Wholesale Price: $10.00

    • Suggested Retail Price: $22.00


  • Promotion

    Promotion

    • Culligan’s established advertisement units.

    • Advertisement in:

      • Magazines

      • Technology Shows

        • CTIA

        • CES

      • Billboards

      • Newspapers

      • Department stores

    • $1,000,000 for Marketing


    Marketing implementation marketing organization

    Marketing Implementation:Marketing Organization

    • Nothing feels better than knowing that the water.

    • 70 years of experience.

    • Adding the H2O Purifier leads to more job per unit.


    Marketing implementation activities r esponsibilities

    Marketing Implementation:Activities & Responsibilities

    • New Employees:

    • President: oversee the entire department established for the H20 Purifier.

    • Director: Organize and plan the operations


    Marketing implementation better marketing

    Marketing Implementation:Better Marketing.

    • Better Marketing Leads to hiring.

    • 3 Engineers specialized in creating filters

    • 2 people for the research team.

    • 10 advertising departments.

    • 5 people for customer support.

    • 5 people trained in quality control.

    • people for marketing and 10 people in sales department.

  • 5 people for maintenance and other smaller jobs


  • Evaluation control

    Evaluation & Control

    • Innovation

    • Technology

    • Solutions

    • Service

    • Satisfaction


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