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Best Practices: E-conferences

Best Practices: E-conferences. Scott Bradshaw – BeaconLive Earnestine Murphy – American Bar Association Monday August 4, 2014. Agenda. Best Practices for webinars, webcasts and all CLE programs Program Type Content is still King Marketing Speaker Training

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Best Practices: E-conferences

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  1. Best Practices: E-conferences Scott Bradshaw – BeaconLive Earnestine Murphy – American Bar Association Monday August 4, 2014

  2. Agenda • Best Practices for webinars, webcasts and all CLE programs • Program Type • Content is still King • Marketing • Speaker Training • Preparation – technology, logistics • Interactivity • CLE services

  3. About the Presenters Scott Bradshaw – BeaconLive • 20+ years of sales, marketing and customer service experience • Deliver thousands of events every month • Millions of attendees every year • Hope to deliver info today that can be implemented immediately • Novice to Expert

  4. About the Presenters Earnestine Murphy - ABA • One of five associate directors of programming at the American Bar Association Center for Professional Development. • Responsible for approximately 50 webinars yearly • Manages 8-10 in-person (2 to 2 l/2 day) • Topic and speaker selections for ABA monthly member benefit webinars

  5. Content is King • Topic is still the number 1 driver of attendance • Offer credit • Make sign up process easy • Expand beyond usual list if content is national vs local • Topic must be of benefit to audience

  6. Content • National • International • Regional

  7. Marketing • Allow proper time; 3-5 weeks is standard • Email invites – fill the seats • Charging enough • Offer credit • Make sign up process easy • Other methods

  8. Registration Process • Online • Phone • Mail

  9. Marketing Mix • 80% of attendees come from event promotions via email, website, personal emails from sales/team members, 3rd party (content syndication, newsletters, list rentals) • 20% of attendees come from Partner invitations, Banner Ads/ Text messaging, SEM or Social Media

  10. Webinar Statistics • 56% of attendees will attend the event • 55 Minutes – average webinar length • 64% of attendees will register the week of the event(21% register the day of the event) • Tuesday is the best day to send an email invitation • 25% of of your webinar viewings will occur OnDemand

  11. Partnership

  12. Speaker Training • Speaker recruitment • Welcome e-mail • Arrange planning and tech call • Order of presentation • Faculty Guide • Course materials (PowerPoint and additional resource papers

  13. CLE Credit • Of the 50 states, the ABA MCLE Director and staff work with approximately 35 in either pre-approved status or submit an application.

  14. Preparation • Dry Runs • Technology Training • Power points and presentations well in advance • Beyond standard ppt delivery • Program script

  15. Interactivity • Surveys, Polls • Q&A – chat • Desktop Sharing • Evaluations

  16. Webinar Feature Usage • 100% of webinars have streaming option • 96% utilize the live moderator in some fashion • 86% use the conferencing materials to deliver handouts • 38% use surveys/polling tools • 25% use chat • 2% use twitter/social media

  17. Execution • Video or no video, that is the question • Flawless delivery • Mobile accessible • Capture event through recording and re-purpose

  18. CLE Services • CLE options • Know the rules (different for live vsondemand…) • Deliver evals no matter what • Tracking mechanisms • Getting content accredited • CLE administration

  19. Summary • Content • Faculty • Timing • Course Materials • Credit • Technology • Evaluation

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