ANALYZING REAL ESTATE TRANSACTIONS
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ANALYZING REAL ESTATE TRANSACTIONS. A presentation by W H Inmon. There’s a lot going on in real estate today. And there’s a pot of gold to be made by understanding the marketplace. The secret to understanding the market place is understanding transactions. Sales Financial transactions

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ANALYZING REAL ESTATE TRANSACTIONS

A presentation by

W H Inmon




The secret to understanding the market place is understanding

transactions

Sales

Financial transactions

Loans, loan rates

Consumers




Inline contextualization understanding

Taxonomy/ontology

resolution

Custom variable formatting

The three primary types of transformations done

In order to turn raw text into a standard data base


textual understanding

ETL

unstructured

data

taxonomy

Standard

data base

real estate

transactions

Oracle

DB2

Hadoop

SQL Server

Teradata

Netezza

visualization

50,000,000,000 records

Tableau

SAS

Qlikview

Cognos

Excel

Many others

The general architecture


The output is a understanding

data base

in a normalized

structure


Record id understanding

Context descriptor

Value of interest


recorder understanding

residence

lien filed

city state


recorder understanding

residence

lien filed

city state


Query - understanding

Find all sales in Arizona for month of May

Find all commercial sales less than $500,000 for 1st quarter

Find all loans granted in June where rate is less than 3.75%

You are only limited by your imagination


textual understanding

ETL

unstructured

data

taxonomy

customer

response

visualization

statistical

analysis

Tableau

Once you have your data in a data base and in a relational

structure, you can analyze it any way you want


textual understanding

ETL

unstructured

data

taxonomy

With a data base in a normalized

structure, you can ask all sorts of

questions -

Real estate

transactions

How many sales were made in Arizona this month?

How many sales were between $250,000 and $1,000,000?

How many commercial sales were there?

What is the loan to equity ratio?

And many, many more questions


textual understanding

ETL

unstructured

data

unstructured

data

taxonomy

Two approaches to

doing the same thing

automated

manual

manually


Textual understanding

ETL

Cheap

Fast

Accurate

automated

Expensive

Slow

Error prone

manual


textual understanding

ETL

unstructured

data

taxonomy

visualization

statistical

analysis

Tableau

Now you can go from textual data to

meaningful analysis


textual understanding

ETL

unstructured

data

taxonomy

visualization

Now you are set for the

“AHA” moment!!


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