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Cadbury India-Product Life Cycle

Cadbury India-Product Life Cycle. Presented by Ch.Naresh BBA-2. Cadbury Chocolates was started in Birmingham in 1824 by John Cadbury . Cadbury Dairy Milk came up with the mix of milk and chocolate tray which is pretty much how the product still is.

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Cadbury India-Product Life Cycle

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  1. Cadbury India-Product Life Cycle Presented by Ch.Naresh BBA-2

  2. Cadbury Chocolates was started in Birmingham in 1824 by John Cadbury. • Cadbury Dairy Milk came up with the mix of milk and chocolate tray which is pretty much how the product still is. • No drastic change in the recipe of the product but the packaging and the representation and prominence of the ‘glass and half of milk’ logo has changed over a period of time.

  3. Cadbury-History • 1904 - A new recipe is perfected by George Cadbury for milk chocolate. • 1905 - Cadbury launches Dairy Milk onto the market • 1913 - Dairy Milk becomes Cadbury's best selling line. • 1928 - Fruit & Nut is introduced as a variation of Dairy Milk • 1933 - WholeNut is added to the Dairy Milk family.

  4. 1948 - Cadbury Dairy Milk is sold in India • 1998 - Dairy Milk is re-launched with the new and modern pack design, but its recipe and unique taste are still very similar to the original recipe • 2005 - Cadbury Dairy Milk celebrates its 100th birthday

  5. Cadbury India-Introduction • Began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. • Cadbury has five company-owned manufacturing facilities at- Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) • 4 sales offices- New Delhi, Mumbai, Kolkata and Chennai

  6. Products of Cadbury • Chocolates- • Cadbury Dairy Milk • Cadbury Celebrations • Bournville • 5 Star • Perk • Gems

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