The herald and weekend post
This presentation is the property of its rightful owner.
Sponsored Links
1 / 18

THE HERALD AND WEEKEND POST PowerPoint PPT Presentation


  • 51 Views
  • Uploaded on
  • Presentation posted in: General

THE HERALD AND WEEKEND POST. Who’s reading us now-AMPS2013AB (January – December 2013). Nelson Mandela Bay Metro LSM6-10 demographics: 2013AB. 768,000 LSM 6-10 adults in NMMB. (+2% up from 2013BA (15,000)). (144,000) . (-0.7% from 145,000). (457,000). (166,000). (+4% from 441,000).

Download Presentation

THE HERALD AND WEEKEND POST

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


The herald and weekend post

THE HERALD AND WEEKEND POST

Who’s reading us now-AMPS2013AB (January – December 2013)


Nelson mandela bay metro lsm6 10 demographics 2013ab

Nelson Mandela Bay Metro LSM6-10 demographics: 2013AB

768,000 LSM 6-10 adults in NMMB

(+2% up from 2013BA (15,000))

(144,000)

(-0.7% from 145,000)

(457,000)

(166,000)

(+4% from 441,000)

(-0.6% from 167,000)

Year-on-year variances shown in +/- percentages (2013 Jan to Dec. vs. 2012/2013)

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13)


The herald demographics compared all lsms

The Herald Demographics compared (All LSMs)

(+3% from 201,000)

(49,000)

( as before)

(120,000)

(+12% from 107,000)

(39,000)

(-13% from 45,000)

(+5% from 171,000)

(38,000)

(as before)

(111,000)

(30,000)

(+16% from 96,000)

(-19% from 37,000)

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13)


Weekend post demographics compared all lsms

Weekend Post Demographics compared (All LSMs)

(-0.6% from 156,000)

(57,000)

(67,000)

(-2% from 58,000)

(-3% from 69,000)

(30,000)

(-3% from 117,000)

(+3% from 29,000)

(42,000)

(45,000)

( as before)

(-9% from 46,000)

(-7% from 168,000)

(27,000)

(+4% from 26,000)

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13)


The herald copy sales trend by region

The Herald copy sales trend by region


Weekend post copy sales trend by region

Weekend Post copy sales trend by region


Pe dailies six month comparison

PE Dailies: six-month comparison

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13). Base = PE/U.


Profile of main pe dailies this slide reads 62 of the herald readers in pe u are black

Profile of main PE dailiesThis slide reads: 62% of The Herald readers in PE/U are black.

+14%

+3%

+16%

+1%

+29%

-19%

+14%

-10%

-18%

-6%

+5%

-6%

-16%

-14%

+50%

-13%

%

+5%

-13%

+17%

+1%

RACE

GENDER

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13). Base = PE/U.


The herald and weekend post

PE dailies – LSM reach Jul-Jun ’13/Jan-Dec 13This slide reads: 4% of LSM 1-4 people in PE/U read The Herald

  • The Herald’s LSM 7-8 readers in PE/U:

  • 68% black (19% coloured), 55% male, spread of ages older than 24 years, 48% matric, 27% post-matric

  • 64% bought own copy, 15% read other HH member’s

  • The Herald’s LSM 9-10 readers in PE/U:

  • 42% black (40% white), 58% male, mostly older than 34; 52% post-matric

  • 68% boughtown copy; 20% read other HH member’s

+29%

+50%

+13%

-4%

+3%

+32%

+6%

+29%

-19%

+3%

-8%

+8%

-25%

+22%

+50%

-33%

%

-4%

-14%

-6%

+4%

+11%

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13). Base = PE/U.


The herald and weekend post

PE dailies – Age-group reach Jul-Jun ‘13/Jan-Dec ‘13This slide reads: 14% of 15-24 year olds in PE/U read The Herald

-5%

+5%

+14%

+15%

+20%

+8%

+8%

-8%

-5%

+29%

+38%

-27%

-17%

%

Age profile of total PE/U population remains unchanged

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13). Base = PE/U.


Pe weeklies six month comparison

PE Weeklies: six-month comparison

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13). Base = PE/U.


Profile of main pe weeklies this slide reads 37 of weekend post readers in pe u are black

Profile of main PE weekliesThis slide reads: 37% of Weekend Post readers in PE/U are black.

+11%

+11%

+5%

+11%

+5%

-6%

+6%

+5%

-6%

-12%

-11%

+14%

-9%

-8%

+4%

+9%

+7%

+28%

%

-3%

+6%

-11%

+12%

+9%

RACE

GENDER

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13). Base = PE/U.


The herald and weekend post

PE weeklies – LSM reach Jul-Jun 2013/Jan-Dec 2013This slide reads: 2% of LSM 1-4 people in PE/U read Weekend Post

  • Weekend Post’s LSM 7-8 readers in PE/U:

  • 52% black (25% coloured), 58% male, 41% 50+ years, 55% matric, 21% post-matric

  • 42% bought own copy, 19% read other HH member’s

  • Weekend Post’s LSM 9-10 readers in PE/U:

  • 62% white (22% black), 57% male, mostly older than 34; 57% post-matric

  • 71% boughtown copy; 22% read other HH member’s

-7%

-6%

+22%

+8%

+14%

+14%

+15%

+20%

+6%

+14%

+44%

-6%

-17%

+20%

-4%

-14%

-6%

+4%

+11%

%

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13). Base = PE/U.


The herald and weekend post

PE weeklies – Age-group reach Jul-Jun 2013/Jan-Dec 2013This slide reads: 8% of 15-24 year olds in PE/U read Weekend Post

+23%

+17%

-3%

+11%

+3%

-3%

-4%

-13%

+4%

-11%

+7%

+15%

-5%

+42%

-8%

-8%

%

Age profile of total PE/U population remains unchanged

Source: AMPS 2013AB (Jan-Dec) vs. 2013BA (Jul ‘12-Jun’13). Base = PE/U.


Summary of demographic distribution of main ec titles 2010 2011

Summary of Demographic Distribution of Main EC Titles – 2010/2011

Son

Coloureds

Soccer Laduma

Sondag Son

15-24

Some schooling

Daily Sun

Sunday Sun

Matric

Blacks

25-34

35-49

Die Burger (Sat)

Sunday Times

50+

City Press (Sun)

Die Burger

WeekendPost (Sat)

Daily Dispatch

Post-matric

The Herald

Rapport (Sun)

Saturday Dispatch

Whites

Coloureds

Young Emerging Blacks (YEBs)

Traditional Whites

Multiracial Educated (MEs)


Summary of demographic distribution of main ec titles 2011 12 12 months on

Summary of Demographic Distribution of Main EC Titles – 2011/12 (12 months on)

Son op sondag

Young Emerging Blacks (YEBs)

Son

Coloured

Coloureds

Some schooling

Soccer Laduma

15-24

Traditional Whites

Daily Sun

25-34

Rapport (Sun)

35-49

Sunday Sun

Sunday Times

Black

Matric

Saturday Dispatch

Die Burger (Sat)

City Press (Sun)

The Herald

Daily Dispatch

50+

Die Burger

WeekendPost (Sat)

Post-matric

White

Multiracial Educated (MEs)

What’s new?

Sondag Son continues to impact the coloured market strongly.

The Herald and Sat. Dispatch are both consolidating in the ME segment. Keep an eye on City Press in this market.


The latest picture amps 2013ba

White

The latest picture: AMPS 2013BA

Die Burger

WeekendPost (Sat)

Post matric

50+

Rapport (Sun)

Saturday Dispatch

Die Burger (Sat)

The Herald

Sunday Times

City Press (Sun)

Daily Dispatch

35-49

Matric

Black

25-34

Sunday Sun

Daily Sun

15-24

Some school

Soccer Laduma (Wed)

Coloured

Son op sondag

Son

What’s new?

The mapping is largely similar to the previous AMPS 2012AB.

However, MEs and Trad Whites seem to move closer; while YEBs and Coloureds are pulling further away from TH and WP’s core market

Traditional Whites

Multiracial Educated (MEs)

Young Emerging Blacks (YEBs)

Coloureds


The herald and weekend post

The latest picture: Adding LSM dimensions to the EC newspaper map

Young Emerging Blacks (YEBs)

Coloureds

Son

Soccer Laduma (Wed)

Son op sondag

Coloured

Some school

Daily Sun

15-24

LSM 6

25-34

LSM 7

Sunday Sun

Matric

Black

35-49

LSM 8

Sunday Times

City Press (Sun)

Die Burger (Sat)

The Herald

Daily Dispatch

Rapport (Sun)

Saturday Dispatch

50+

Die Burger

Post matric

WeekendPost (Sat)

LSM 9 - 10

White

Multiracial Educated (MEs)

Traditional Whites

What’s new?

It seems that Weekend Post is making tentative overtures towards the MEs territory, but this could be a result of the increase in black 50+ year olds and LSM 9-10s in the profile as the traditional white readership naturally declines. A more aggressive move is required to put WP decisively in ME territory.


  • Login