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Nike, Inc. Derrick Eppard. Background. Nike founded as Blue Ribbon Sports in 1964 In 1971 became Nike, Inc. Founders are Bill Bowerman and Phil Knight Headquartered in Washington County, Oregon. Economic. In 2012 Revenue:$24.128 B Net Income: $2.223 B

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Nike, Inc.

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Nike, Inc.

Derrick Eppard


Background

  • Nike founded as Blue Ribbon Sports in 1964

  • In 1971 became Nike, Inc.

  • Founders are Bill Bowerman and Phil Knight

  • Headquartered in Washington County, Oregon


Economic

  • In 2012 Revenue:$24.128 B Net Income: $2.223 B

  • Design, Development, Marketing, and Sales

  • Mainly South East Asia production

  • “JUST DO IT” and the “Swoosh” logo

  • Sponsorships


Political

  • Sweatshops caused many human rights activists to get involved and speak out against Nike.


Legal

  • Kasky v. Nike court case ended in a $1.5 million settlement.

  • Kasky filed suit due to worker conditions in Southeast Asia.

  • The settlement involved investments by Nike to strengthen workplace monitoring and factory worker programs.


Cultural

  • 6.0 Shirts in Boston Niketown controversy could be a misunderstanding in cultural differences.

  • http://boston.cbslocal.com/2011/06/21/menino-to-niketown-take-down-controversial-t-shirt-display/


Where is the Revenue coming from?


References

  • Locke, Richard M. "The promise and perils of globalization: The case of Nike." Management: Inventing and delivering its future 39 (2003): 40.

  • http://boston.cbslocal.com/2011/06/21/menino-to-niketown-take-down-controversial-t-shirt-display/

  • http://www.business-humanrights.org/Categories/Lawlawsuits/Lawsuitsregulatoryaction/LawsuitsSelectedcases/NikelawsuitKaskyvNikeredenialoflabourabuses?sort_on=publication&batch_size=10&batch_start=7


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