slide1
Download
Skip this Video
Download Presentation
Welcome to the webcast! The video presentation has been

Loading in 2 Seconds...

play fullscreen
1 / 46

Welcome to the webcast! The video presentation has been - PowerPoint PPT Presentation


  • 100 Views
  • Uploaded on

Welcome to the webcast! The video presentation has been pre-recorded, but the question and answer session will be live. So please send in your questions after the recording. How to Build Effective Marketing Presentations for Webinars. Ken Molay President, Webinar Success.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Welcome to the webcast! The video presentation has been ' - trisha


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Welcome to the webcast!

The video presentation has been

pre-recorded, but the question and answer session will be live. So please send in your questions after the recording.

everybody cares about your results
Everybody Cares About Your Results

# of registrations

# of sales

everybody cares about your results1
Everybody Cares About Your Results

# of registrations

# of sales

everybody cares about your results2
Everybody Cares About Your Results

# of registrations

# of sales

Willingness to enter the sales cycle

5 universal presentation tips
5 Universal Presentation Tips

1) Make the presentation about your audience

2) Set and meet audience expectations

3) Give value quickly

4) Tell an engaging story

5) Use slides to support speech, not replace it

concentrating on the audience
Concentrating On The Audience

1) Make the presentation about your audience

2) Set and meet audience expectations

3) Give value quickly

4) Tell an engaging story

5) Use slides to support speech, not replace it

an inconvenient truth about presenting1
An Inconvenient Truth About Presenting

“Being Interested In”

is not the same as

“Caring About”

meeting audience expectations
Meeting Audience Expectations

1) Make the presentation about your audience

2) Set and meet audience expectations

3) Give value quickly

4) Tell an engaging story

5) Use slides to support speech, not replace it

make promises fulfill promises2
Make Promises, Fulfill Promises
  • In this 45-minute webcast you’ll:
  • Find out the way to hook an audience quickly and make them want to pay attention
  • Learn the commonly used presentation technique that actually works against you in a webinar/webcast
  • Get examples of proper structure and flow for a marketing webinar/webcast
  • Hear lots of practical advice on building engaging online presentations
giving value
Giving Value

1) Make the presentation about your audience

2) Set and meet audience expectations

3) Give value quickly

4) Tell an engaging story

5) Use slides to support speech, not replace it

the classic presentation structure
The Classic Presentation Structure

Background & History

Pain Points

Products&Services

did people sign up to learn about your company
Did People Sign Up To Learn About Your Company?
  • Founded in 1903
    • Headquarters in Toad Suck, Arkansas
    • APAC office in WoopWoop, Australia
    • EMEA office in Boggy Bottom, England
  • Growing revenues
    • 2010 Actual: $15 bazillion
    • 2011 Target: $69 gajillion
  • Privately held
  • No debt (or auditors)
  • Profitable (see above)
  • 9,000,002 employees
key deliverables go first
Key Deliverables Go First

MAIN POINT

SupportingInformation

Background& History

telling a story
Telling A Story

1) Make the presentation about your audience

2) Set and meet audience expectations

3) Give value quickly

4) Tell an engaging story

5) Use slides to support speech, not replace it

data needs stories too
Data Needs Stories Too

~APU without results ~Readmissions

~Preventable Complx ~Regional Variation

~Fraud & abuse ~Fragmented care

$630BB over 10 years

$630 BB Over 10 yrs

a story about us health spending
A Story About US Health Spending

Switzerland

Canada

Per Capita $

Austria

France

Iceland

Germany

Denmark

Portugal

Spain

Finland

SouthKorea

CzechRepublic

Poland

Per Capita GDP

a story about us health spending1
A Story About US Health Spending

Switzerland

Canada

Per Capita $

Austria

France

Iceland

Germany

Denmark

Portugal

Spain

Finland

SouthKorea

CzechRepublic

Poland

Per Capita GDP

a story about us health spending2
A Story About US Health Spending

Switzerland

Canada

Per Capita $

Austria

France

Iceland

Germany

Denmark

Portugal

Spain

Finland

SouthKorea

CzechRepublic

Poland

Per Capita GDP

USAGDP

a story about us health spending3
A Story About US Health Spending

USA

Switzerland

Canada

Per Capita $

Austria

France

Iceland

Germany

Denmark

Portugal

Spain

Finland

SouthKorea

CzechRepublic

Poland

Per Capita GDP

USAGDP

a story about us health spending4
A Story About US Health Spending

USA

$$$

Switzerland

Canada

Per Capita $

Austria

France

Iceland

Germany

Denmark

Portugal

Spain

Finland

SouthKorea

CzechRepublic

Poland

Per Capita GDP

USAGDP

where can the us save money1
Where Can The US Save Money?

APU without results

Readmissions

Preventable complications

Regional variation

Fraud & abuse

Fragmented care

where can the us save money2
Where Can The US Save Money?

APU without results

Readmissions

Preventable complications

Regional variation

Fraud & abuse

Fragmented care

$630,000,000,000 over 10 years!

slides as a presentation aid
Slides As A Presentation Aid

1) Make the presentation about your audience

2) Set and meet audience expectations

3) Give value quickly

4) Tell an engaging story

5) Use slides to support speech, not replace it

how to structure your presentation
How To Structure Your Presentation
  • 1-2 slides relating content directly to audience’s self interests
    • Appeal to fear, greed, or vanity
  • Say how they will benefit (what they will get) by paying attention
  • Give them value
    • Tell them something they need to know. Answer the big question. Make your main point.
  • Fill in details. Present facts, supporting data.
    • Intersperse background material in the context of stories and anecdotes
  • Relate main points to subordinate points, information, resources
    • Bring in more background or history if necessary
  • Reinforce benefits to audience now that they have listened to you
    • Circle back to your initial setup and show resolution
  • Give audience an action item
    • What should they do, believe, know?
creation methodologies pick your favorite
Creation Methodologies – Pick Your Favorite

Text outline

Full script

Slide titles

Image ideas

thank you

Thank you

Ken Molay

President, Webinar Success

[email protected]

www.wsuccess.com

ad