Uc2b canvassing to support customer acquisition and construction
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UC2B Canvassing to Support Customer Acquisition and Construction. Dr. Jon Gant Research Associate Professor University of Illinois at Urbana-Champaign Graduate School of Library and Information Science. Rethinking the Vision for Community and Digital Inclusion.

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UC2B Canvassing to Support Customer Acquisition and Construction

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Uc2b canvassing to support customer acquisition and construction

UC2B Canvassing to Support Customer Acquisition and Construction

Dr. Jon Gant

Research Associate Professor

University of Illinois at Urbana-Champaign

Graduate School of Library and Information Science


Rethinking the vision for community and digital inclusion

Rethinking the Vision for Community and Digital Inclusion

“All people, businesses and institutions will have access to digital content and technologies that enable them to create and support healthy, prosperous and cohesive 21st-Century communities” (IMLS 2011, “Building Digitally Inclusive Communities”)


Broadband in urbana champaign

Broadband in Urbana-Champaign


Goals of uc2b

  • 7 fiber rings connect 200 Community Anchors

  • Connect premise in 11 Census Block Groups

  • First 2,500 premises receive free installation of fiber network and option to subscribe to service for$19.95

Goals of UC2B

Collaboration

$29.4 M project

$22.5 Federal. $3.5 State, $3.4 Local

Project end date is January 31, 2013


Factors influencing broadband adoption

Factors Influencing Broadband Adoption

Gender

Voluntariness

Of

Use

Age

Experience

Performance

Expectations

Ease of Use Expectations

Broadband Adoption

Social

Influences

Availability of

Resources to

Support Use

Source: Venkatesh et al. (2003, p. 447)


Place matters

Place Matters

  • Information is socially constructed

  • Agglomeration and learning effects

  • Information Spillovers

  • Availability of resources and capabilities geographically bound

Gender

Voluntariness

Of

Use

Age

Experience

Performance

Expectations

Ease of Use Expectations

Desire to Use

Broadband

Internet

Social

Influences

Availability of

Resources to

Support Use

Source: Venkatesh et al. (2003, p. 447)


Canvassing

Canvassing


Key goals

Key Goals

  • Customer acquisition survey

  • Managing the canvassing

  • Using computer technology


Customer acquisition

Customer Acquisition

Activities

Outcomes

Maximize the total number of subscriptions to premises

Provide high quality service

Build relationships

Serve with professionalism

  • Canvass door-to-door

  • Provide service to at least 2,500 premises

  • Data driven approach

  • Inform and educate


Help us manage customer acquisition process

Help Us Manage Customer Acquisition Process

Activities

Outcomes

Maximize the number of premises canvassed per day

Minimize return visits and backtracking

Support coordination with construction schedule

Work safely

Be supportive team member

  • Follow procedures to report canvass visits

  • Protect equipment

  • Protect personal information

  • Enter high quality data


Use technology for canvassing

Use Technology for Canvassing

Canvassing

Managing Canvassing

Plan canvassing routes

Update visits

Record disposition

Support reporting

  • Learn how to enter data correctly using iPad

  • Access maps and walking routes

  • Report feedback from canvass visit

  • Collect data for construction for fiber from curb to home


Next steps for the gslis community

Next Steps for the GSLIS Community

  • Center for Digital Inclusion

    “Building an inclusive society through information and communication technologies”

  • Goals

    • Build capacity to satisfy local human development needs with ICTs

    • Engage research, teaching and service

    • Implement strategies to sustain innovations

    • Evaluate and share broadly

    • Address management practices and public policy

    • Work locally, nationally and globally


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