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Communication Readiness. Community Emergency Preparedness Regional Pandemic Planning Summits • 2006. Bird Flu ≠ Human Pandemic. Bird flu is mostly a disease of BIRDS. Pandemic flu would make lots of PEOPLE sick Pandemic flu would spread among people worldwide. Bird flu does NOT do that.

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Communication readiness

Communication Readiness

Community Emergency Preparedness

Regional Pandemic Planning Summits • 2006


Bird flu human pandemic
Bird Flu ≠ Human Pandemic.

  • Bird flu is mostly a disease of BIRDS.

  • Pandemic flu would make lots of PEOPLE sick

  • Pandemic flu would spread among people worldwide.

  • Bird flu does NOT do that.

    CONCERN:

    Bird flu virus could mutate to spread easily from person to person.


Communication is essential
Communication is essential.

  • People need information to prepare for/

    respond to emergencies

  • Information to support good decisions

  • Information must be accurate, consistent,

    credible, useful – PHASED

    What’s happening?

    What is Vermont doing?

    What should I do?


To communicate well in an emergency
To communicate well in an emergency:

  • Show that you care

  • Demonstrate competence/expertise

  • Tell what you know and don’t know

  • Explain process to find answers


To communicate well in an emergency1
To communicate well in an emergency:

  • Don’t over reassure

  • Acknowledge uncertainty

  • Acknowledge fear

  • Let people know what they can do

  • Ask more of people

    Assume the best of people.

    DO NOT assume that people will “panic”!


Prepare to answer s
Prepare to Answer ?s:

  • What is happening?

  • Are my family and I safe?

  • What should I do?

  • What can I do to protect myself and my family?

  • What is Vermont doing?

  • What can we expect?

  • Why did this happen?

  • Why wasn’t this prevented?

  • What else can go wrong?

  • What does this information mean?



Organizing health pio response
Organizing Health PIO Response

  • Lead PIO

  • Deputy PIO

  • Media Manager

  • Media Monitor

  • Partner/Stakeholder Liaison

  • Info Line Liaison

  • Webmaster

  • Emergency Writers

  • Spokespersons

  • Health Marketing

  • Assistants

    Health Operations Center • State Emergency Operations Center


Organizing state pio response jic
Organizing State PIO Response • JIC

  • Governor’s Office

  • Emergency Management

  • Health

  • Agriculture

  • Human Services

  • Transportation

  • Natural Resources

  • Red Cross

  • Colleges

  • National Guard

  • Public Safety

  • Hospitals/VAHHS


Getting news information out
Getting news & information out –

  • TV, radio, print, on-line news

    Local news first priority

  • Websites

    PandemicFlu.gov

    HealthVermont.gov


Getting news information out1
Getting news & information out –

  • Health Alert Network (HAN)

    town officials, first responders, hospitals, health care

  • Public Info Lines

  • Community Leaders - Community Networks


What you can do now
What you can do now

  • Share information to keep healthy

    • cover your cough

    • wash hands often and well

    • stay home if you’re sick

    • avoid close contact with sick people

    • ask for a mask

    • HealthVermont.gov


What you can do now1
What you can do now

Prepare yourself and your family

for any emergency:

  • family emergency health plan

  • food, water, meds, supplies

  • volunteer to help


What your organization can do
What your organization can do

Plan for the impact of pandemic

  • checklists:

    • local government

    • business

    • school district (K-12)

    • child care/pre-school

    • college/university

    • medical office/clinic

    • EMS

    • hospital

    • home health service

    • long-term care & residential

    • community organization


For the most current information
For the most current information:

  • HealthVermont.gov

  • PandemicFlu.gov


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