GREAT LAKES Region. Regional Composite. REGIONAL DATA REPORT JAN – MAR 2013 vs. 2012. Methodology. Sales and Market Data is obtained using CAST (Category Avocado Sales Trend) IRI gathers chain-wide sales across all RMAs (Retail Market Areas)
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JAN – MAR
2013 vs. 2012
Category dollars grew +6% in 2012 and +21% in 2013 for a net growth of +29% over 2011
Category units grew +9% in 2012 an +36% in 2013 for a net growth +48% over 2011
Category average selling price (ASP) declined -3% in 2012 and -11% in 2013 to $1.04/unit