42 541 current issues in business information systems e business architecture strategy and design
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42.541 Current Issues in Business Information Systems e-Business Architecture: Strategy and Design. e-Commerce and e-Business Lecture 2  Dr Gerald Grant. Framework for Managing in the Marketspace (Rayport and Sviokla, 1994). Content What is being delivered news, music, etc. Context

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42.541 Current Issues in Business Information Systems e-Business Architecture: Strategy and Design

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42 541 current issues in business information systems e business architecture strategy and design

42.541 Current Issues in Business Information Systemse-Business Architecture: Strategy and Design

e-Commerce and e-Business

Lecture 2

Dr Gerald Grant


Framework for managing in the marketspace rayport and sviokla 1994

Framework for Managing in the Marketspace (Rayport and Sviokla, 1994)

  • Content

    • What is being delivered

      • news, music, etc.

  • Context

    • The channel or portal through which it is delivered

      • AOL, CNN.com, MP3.com, etc.

  • Infrastructure

    • The infrastructure used

      • Internet, Cellular network, cable, etc.

Dr Gerald Grant


Framework for managing in the marketspace rayport and sviokla 19941

Framework for Managing in the Marketspace (Rayport and Sviokla, 1994)

  • Group activity

    • Identify product or service offering that can be transformed from the marketplace to the marketspace

    • Referring to the model presented by Rayport and Sviokla, discuss how the product or service delivery would be transformed. (in terms of content, context, and infrastructure).

Dr Gerald Grant


E business trends kalakota and robinson 2001

e-Business Trends (Kalakota and Robinson, 2001)

  • Customer Trends

    • Faster service

    • Self-service

    • More product choices

    • Integrated solutions

Dr Gerald Grant


E business trends kalakota and robinson 20011

e-Business Trends(Kalakota and Robinson, 2001)

  • e-Service

    • Integrated sales and service

    • Seamless support

    • Flexible fulfillment and convenient service delivery

    • Increased process visibility

Dr Gerald Grant


E business trends kalakota and robinson 20012

e-Business Trends(Kalakota and Robinson, 2001)

  • Organizational

    • Outsourcing

    • Contract manufacturing

    • Virtual distribution

Dr Gerald Grant


E business trends kalakota and robinson 20013

e-Business Trends(Kalakota and Robinson, 2001)

  • Employee

    • Hiring the best and brightest

    • Keeping talented employees

Dr Gerald Grant


E business trends kalakota and robinson 20014

e-Business Trends(Kalakota and Robinson, 2001)

  • Enterprise technology

    • Integrated enterprise applications

    • Multichannel integration

    • Middleware

Dr Gerald Grant


E business trends kalakota and robinson 20015

e-Business Trends(Kalakota and Robinson, 2001)

  • General technology

    • Wireless web applications

    • Handheld computing and information appliances

    • Infrastructure convergence

    • Application service providers

Dr Gerald Grant


E business trends kalakota and robinson 20016

e-Business Trends(Kalakota and Robinson, 2001)

  • Common elements of the trends

    • Convenience

    • Effectiveness

    • Efficiency

    • Integration

Dr Gerald Grant


E business patterns kalakota and robinson 2001

e-Business Patterns(Kalakota and Robinson, 2001)

  • The e-Channel Pattern

    • Transaction enhancement

      • information provision - e.g. Home Depot DIY info

    • e-Channel compression

      • reduce redundant steps e.g. airline reservation

      • Online trading - e.g. E*Trade

    • e-Channel innovation

      • creating new channels to serve customers e.g. E-Stamp, ePoste.ca

Dr Gerald Grant


E business patterns kalakota and robinson 20011

e-Business Patterns(Kalakota and Robinson, 2001)

  • The Click-and-Brick Pattern

    • Leveraging “Brick and Mortar” capabilities on the Internet

      • e.g, Walmart.com, Canadian Tire, Chapters.ca

    • Leveraging online capabilities to enhance Brick and Mortar channels

      • Amazon.com & Toys “R” Us

      • Webvan

Dr Gerald Grant


E business patterns kalakota and robinson 20012

e-Business Patterns(Kalakota and Robinson, 2001)

  • The e-Portal Pattern

    • Intermediary offering an aggregated set of services

  • Superportals

    • Yahoo, MSN, Amazon.com, etc.

  • Auction Portals

    • eBay, uBid, etc.

  • Megatransaction portals

    • Travelocity, Expedia

Dr Gerald Grant


E business patterns

e-Business Patterns

  • Top ten portals (November 2000)

    Source: MediaMetrix

    http://www.mediametrix.com

    (millions of unique visitors)

1 AOL Network* - Proprietary & WWW 62,992

2 Yahoo!* 55,138

3 Microsoft Sites* 53,692

4 Excite Network* 30,025

5 Lycos* 29,610

6 Walt Disney Internet Group* 22,898

7 About The Human Internet* 22,281

8 Time Warner Online* 19,993

9 AltaVista Network* 19,740

10 CNET Networks Digital* 19,497

Dr Gerald Grant


E business patterns kalakota and robinson 20013

e-Business Patterns(Kalakota and Robinson, 2001)

  • The e-Market Maker Pattern

    • Exchanges

    • Virtual Distributors

      • VerticalNet, hsupply.com

    • Lead generation

      • PhotonicsOnline

    • Catalog aggregators

      • PlasticsNet

    • Auctions

    • Reverse Auctions

      • FreeMarkets

Dr Gerald Grant


E business patterns kalakota and robinson 20014

e-Business Patterns(Kalakota and Robinson, 2001)

  • The Pure-E “Digital Products” Pattern

    • Digital goods deilivered and consumed electronically.

      • Music, video, news, etc.

      • e.g. MP3.com

Dr Gerald Grant


Dimensions of navigational advantage evvans wurster 1999

Dimensions of Navigational Advantage (Evvans & Wurster, 1999)

  • Reach

    • How many customers business can connect with and how many products it can offer the customer.

      • AOL

  • Richness

    • The depth and detail of information that can be given to, and or collected from, the customer

      • I-800-flowers

  • Affiliation

    • Serving the interest of the consumer

      • e.g. CarPoint

Dr Gerald Grant


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