Secure Lien. Marketing and Program Development Team Jose Fernandez Cory Shirley Prof. Seungwon Jeon MKT 3300 04-01-2013. Secure Lien Company Information. A new Company. Providing a new service. Nation wide access. User-friendly Website. The Product.
Marketing and Program Development Team
A new Company.
Providing a new service.
Nation wide access.
Nationwide database of a motor vehicle’s financial history.
Service of providing up-to-date and secure protection on automotive liens.
Accessible to individual non-business customers primarily through an easy to use interactive website.
Will Function Much like Car fax.
Why is an automotive lien is placed on a vehicle?
Who is responsible for paying that lien?
Why is this a problem and where do inconsistencies lie in the industry?
What is the need for our service in the industry?
Short term Goals.
Long Term Goals.
Our mission statement.
Means of Operations.
Unique Price Structure.
High Demand by Finance Companies.
ROI is Approximately 3 to 4 years.
Sales Stage Largest Cost.
Advance into Major Automotive Financial Institutions.
Sell Data to Government (DMV).
Consumers’ personality, motives and lifestyle.
1. Cost analysis.
2. Weighing of incentive.
3. Benefit analysis.
7. Easy to access.
Year 1and 2:
$4,000 per month;2 year lease $96,000 fixed cost.
Year 3 and on:
Maximum of 25,000 for up to 15 trail period early adopter organizations.
Maximum of 20,000 for up to 25 trail period late adopter organization.
$250,000 fixed cost.
approximately 3 years.