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Bad Popcorn in Big Buckets: Can Portion Size Influence Intake as Much as Taste?

Larger packages and containers can lead people to eat up to 45% more, regardless of taste preference. Learn how to eat based on your stomach's cues rather than visual cues.

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Bad Popcorn in Big Buckets: Can Portion Size Influence Intake as Much as Taste?

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  1. Bad Popcorn in Big Buckets:Can Portion Size Influence Intake as Much as Taste? Larger packages and containers lead people to eat as much as 45% more, even if they don’t like the taste! Learn to eat with your stomach instead of with your eyes. Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5.

  2. We Really Do Eat with Our Eyes, Not Our Stomachs Moviegoers given fresh popcorn at 45.3% more from large containers. Moviegoers given STALE popcorn still ate 33.6% more from large containers. Grams Eaten Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5. Popcorn Size

  3. Do we overeat the foods we like, or do we overeat the food we have? Environmental factors may affect how much we eat more than the taste and quality of the food Is Bigger Really Better? Doubling the size of a container = 18-25% increase in consumption of meals AND 30-45% increase in consumption of snacks WHY? An increase in consumption norms Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5.

  4. Buy larger packages of healthy foods like fruits and vegetables Buy smaller packages of unhealthy foods Divide larger packages into smaller individual portions Don’t Get Caught in the Stale Popcorn Trap: 41.6% of the popcorn people ate was attributed to the size, not the taste or quality! Rule: portion size should vary with the healthfulness of food! Healthiness Portion Size Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5.

  5. More Popcorn Please Video: Portion Sizes on 20/20: Check out this study in the Cornell Chronicle: http://www.news.cornell.edu/stories/Nov05/popcorn.pigs.ssl.html http://www.youtube.com/watch?v=Xp5HqJef9YI&feature=related Learn More: http://mindlesseating.org/ http://www.foodpsychology.cornell.edu/ Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5. Created By: Lauren Faldet

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