How to turn research ideas intro entrepreneurial activities?
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How to turn research ideas intro entrepreneurial activities? International research management.... Jörg Scherer, European Research and Project Office (Eurice) GmbH, Germany. Pilot Model: Outsourcing of FR and RM support. Features: contractual relations (buying the service)

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How to turn research ideas intro entrepreneurial activities

How to turn research ideas intro entrepreneurial activities?

International research management....

Jörg Scherer, European Research and Project Office (Eurice) GmbH, Germany


Pilot model outsourcing of fr and rm support

Pilot Model: Outsourcing of FR and RM support

  • Features:

  • contractual relations (buying the service)

  • paid by own activities

  • “service” function

University Administration

rector

Dpt. 4

Dpt. 3

Dpt. 2

Dpt. 1

FR

University Environment

“the money”

European Research and Project Office Ltd.


The saarbruecken model

The Saarbruecken Model

IRO

Support and assistance for foreign students, German language courses, exchange programmes.

EURICE

Fundraising and International Research and Project Management


Fact sheet

Fact sheet


Eurice coordinated projects

EURICE coordinated projects


Budget of coordinated projects

Budget of coordinated projects


How to turn research ideas intro entrepreneurial activities

Training Sessions

Translation Services

IPR-

Management

Evaluation /

Studies

Internet Presence

Technology

Marketing

Event Organisation

Technology

Watch

Paper-based Diss.

Business

Plan

Accompanying

Measures

Corporate Project Culture

Dissemination

& Use Plan

Risk

Management

Communication

& Awareness

Managing

Innovation

Administration

of Calls

Monitoring

Reporting

Controlling

Financial

Administration

Quality

Management

EURICE

Multi Project Office

Project

Management

Project

Administration

Contractual

Matters

Knowledge

Management

Level 1

Core competence

Level 2

Specialised

Core competence

Level 3

Details

Services


How to turn research ideas intro entrepreneurial activities

  • Why Research Management?

  • Research and Commercialisation: acting together?

  • Key issues in Extracting Value

  • Role of a Research Manager?

  • What is special about international research?

  • What is a good international Research Manager?

  • Special training needed?


The idea

The Idea!

Project Management

How to realize this in the most efficient way?


How to turn research ideas intro entrepreneurial activities

Project Management and Value chain

Turning money into research...

Turning research into money….


How to turn research ideas intro entrepreneurial activities

Simple linear partnerships:

Academia

Research

Start-ups

R&D firms

Development

Large companies

Production

Marketing

Distribution

Product


How to turn research ideas intro entrepreneurial activities

Individual Project Life Cycle:

Individual Project Decisions at different stages:

Start:

  • Description, Objectives

    Definition:

  • Feasibility phase, budget, work plan, partners, contracts, funding

    Go/no-go decision:

  • Proof of principle achieved, market, risk/benefit evaluation, resources available

    Milestones:

  • Continue, increase/ decrease resources

    Valorization:

  • Licensing, spin-off projects, new development project

    Termination:

  • Reporting, contract liabilities


Proposal writing

Proposal writing?

BUT:

International Project Management

====== ====

====== ====

====== ====

====== ====

====== ====

same for International funding?


How to turn research ideas intro entrepreneurial activities

International Opportunities:

  • Wider Research Information gathering

  • Finding new partners, skilled personnel

  • Economies of scale

  • Other markets (new negotiation positions)

  • International/regional networks (clusters)

  • International/ European funding (FP7, others)

  • => Reducing risk (PM, public subsidies, fiscal, parternships)

  • => adapting to rapid changes in national environment


How to turn research ideas intro entrepreneurial activities

  • Additional difficulties in International Research Management?

  • Languages, information contorted/lost (translations)

  • Legal systems

  • Fiscal systems

  • Political context

  • Mobility issues

  • Cultural differences, hierarchies

  • Explicit vs tacit information


How to turn research ideas intro entrepreneurial activities

Project Management: Pitfalls

No ownership

Poorprojectdefinition

No champion

Poor Communication

Poor planning

Not aligned with organization

Insufficient resources

Inappropriate structure

lack of control

People

Culture

Organisation


How to turn research ideas intro entrepreneurial activities

In which environment do we operate?


Relate to your role in the value chain

Relate to your role in the Value chain:

Education

Industry

Oriented

/ Applied

Research

Applied

Development

Basic

Research

Transfer

activities

Broad dissemination to stakeholders in Society


How to turn research ideas intro entrepreneurial activities

The Innovation Value chain:

Research

Development

Validate

Prototypes

Industrialize

Market

Technol-Commercial

Cash needs

Value

Perceived Risk

Parallel Product Development

Local VC

Int’l VC

Funding

Seed


How to turn research ideas intro entrepreneurial activities

General value chain, BUT:

Research => Development/Innovation => Growth

Right idea, Right people, Right resources

BUT:

  • What is the product of Research? (what is transferred?)

  • What value does it have? (subsidy? future value?)

  • Always transfer IPR in return for money?

  • Skills needed, which resources (when), risks?

  • Roles of university, industry, government?


How to turn research ideas intro entrepreneurial activities

Transfer of Knowledge through:

  • Exchange Graduate students

  • Exchange of staff/ faculty

  • Collaborative research

  • Academic Consulting

  • Patenting and licensing

  • Service and out-reach

  • Spin-off companies (JV, PPP, etc)


How to turn research ideas intro entrepreneurial activities

General misconceptions:

Research => Development/Innovation => Growth

  • Universities should not patent, but publish and teach

  • If you generate IP, it should always be protected by filing a patent application

  • Universities cannot co-operate with industry because they have different objectives


How to negotiate

How to negotiate?


How to turn research ideas intro entrepreneurial activities

Consortium Agreements:

  • Confidentiality ?

  • Transfer of knowledge:

    • Ownership (who owns what) ?

    • Background/Foreground ?

    • Individual/ Institutional inventorship

    • (sub)contractor vs partner ?

    • Acces rights vs User Rights vs Commercialization ?

    • Co-development?

    • Financial Conditions (upfront, milestones, IP costs, royalty structure) ?


Moving t owards more complex conso rtia

Moving towards more complex consortia:

Academia

Academia

Research

Academia

Large companies

Development

Start-ups

R&D firms

Large companies

Production

Start-ups

R&D firms

Product

Product

Marketing

Distribution

Start-ups

R&D firms

Product

Product


How to turn research ideas intro entrepreneurial activities

  • What is essential?

  • Choose strategic vs opportunistic approach

  • Anticipate the kind of results in the planning of a research project (TIP)

  • Select your partners according to the R or D stage

  • Balance Risk and ROI

  • Awareness of international opportunities and threats


How to turn research ideas intro entrepreneurial activities

“Research Managers can help the Scientists focus on Research (and the Entrepreneur on the Business)”


How to turn research ideas intro entrepreneurial activities

What is Research Management?

OECD Survey:

“ Research Management is of critical importance to universities.

By this, we mean the whole process of how universities can add value to research activities for their staff

- from identifying funding opportunities and

- presenting applications,

- through negotiating terms and

- project management to

- utilising the results.”

“One Central Office – ‘One-Stop Shop’:

One office administers grants and deals with industrial liaison and commercialisation.

Some offices are more comprehensive than others, even dealing with financial management of awards. „


Procedures organization negotiation overviews reports

ProceduresOrganizationNegotiation OverviewsReports

What is the role of a Research Management Office?

  • Coordination of Research Project partners

  • Research Management & Administration

  • External Financing & Administration

  • Liaison between Departments/Divisions


How to turn research ideas intro entrepreneurial activities

Why are Research Managers KEY?

  • They are:

    • the KEY people between the various players

    • well positioned to have an overview

  • They can:

    • detect changes early

    • supply facts & figures for portfolio management

    • deliver best practice garnered from their international contacts

NEW ?


What can we do for you

“What can we do for you?”

Organizing

Meetings

Looking for

External money

Idea

Reports

Proposal writing

HELP!

RMO

Research Management as a Service:


How to turn research ideas intro entrepreneurial activities

Finance

Research &

Developm

Groups

Legal

IPR

RMO

IT

HRM

RMO with a central role:


How to turn research ideas intro entrepreneurial activities

What have we learned?

- Research Management is not simple, but can give added value - We operate more and more in a complex international environment - Specialized training is neededAND: there are a lot of opportunities to build value together !!=> get connected


How to turn research ideas intro entrepreneurial activities

What are the characteristics of

a good Research Manager?


How to turn research ideas intro entrepreneurial activities

Larger picture: involve other stakeholders

rest of Society/

Government:

regulatory

ethical

legal

fiscal

infrastructure

education!

Academia

understanding

cooperation

exchange

Understanding

matching expectations

Industry

Investors


How to turn research ideas intro entrepreneurial activities

Thanks for your attention !!

Jörg Scherer

Fon +49 681 / 95 92 33 60

Fax +49 681 / 95 92 33 70

[email protected]

http://www.eurice.eu


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