Digital Rights Working Group Update NETA Board Planning Conference July 25, 2006. Today’s Agenda. Times are Changing Public Television’s Viewpoint Open Questions Key Takeaways Next Step: The Feedback Loop. Why Are Times Changing?. Home broadband Internet access is growing rapidly.
Home broadband Internet access is growing rapidly.
Total U.S. Households with Broadband Connections
SOURCE: The Home Technology Monitor
InteractiveHow Are Times Changing?
Therefore, we can more easily interact with new platforms in new ways.
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Mobile MediaHow Do These Changes Affect PTV?
They allow new players to deliver video & other media to the audience.
Digital WorkingGroup Formed
Seeking Greater Input
Answering the strategic question will help us answer the tactical question.
How should public television’s core mission translate onto new media platforms?
What combination of programs and platforms sustain PTV’s mission over the long term?
How should public television’s core mission
translate onto new media platforms?
Public Service Content
Maximum Possible Access
in order to…
Deepen Community Service
How can we broadly achieve this strategy?
All content free on all possible platforms.
Where sustainable, maintain free access to content.
Where appropriate, generate revenues.
NewsHour offers an extensive archive of streaming video clips dating as far back as 1996.
What combination of programs and platforms sustain PTV's mission over the long term?
What are the four key variables in determining a rights strategy?
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How do these rights combine into a rights strategy?
New platforms complicate rights acquisition and increasecosts exponentially.
The public broadcasting system is a complex, interdependent economy.
The evolving, decentralized nature of new media favors experimentation.
At this early stage, there are too many unknowns to risk large investments.
We are decentralized and close to our audience, well suited to experiment.
This space is rapidly evolving, so we must act now to maintain our relevance.
How can we develop an educational digital rights strategy?
Education environment provide another layer of complexity to the issue of digital rights
Depending on the answers, our rights position might change
Should we establish a significant public Digital Archive?
Why a Digital Archive?
What Are the
What are the questions that the system needs to answer to effectively move forward?
To advance our mission, we need to offer the broadest free access possible
Digital rights must be individually evaluated
Successful innovation requires rapid experimentation
On balance, new business models must benefit our entire system
Success lies in simultaneously moving and interacting in four areas:
Next Steps the Plane
Where do we go from here?
Broader System Input
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