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1. Problem Definition: Specifications Static/dynamic Design
Innovation Drivers
2. 17/1/04 Design in the Context of the Auto Industry 2 Problem Definition
3. 17/1/04 Design in the Context of the Auto Industry 3 What Is a Specification A series of statements clearly numbered, of the characteristics such as quantity, shape, material, location performance, etc. of a structure, apparatus, machine, system or process, written in terms that can be measured.
A means of communicating the needs and intentions of one party to another
An interface between two stages of a project
4. 17/1/04 Design in the Context of the Auto Industry 4 Product Design Specification Or PDS
It defines the
Elements
Factors
And boundaries of the object to be designed
5. 17/1/04 Design in the Context of the Auto Industry 5 Pugh’s Plate
6. 17/1/04 Design in the Context of the Auto Industry 6 The PDS Is A Dynamic Document
7. 17/1/04 Design in the Context of the Auto Industry 7 Specification Formats Simple specification
PD6112/BS7373 formal, should contain all the limits factors and boundaries
As designers a simpler version helps keep all the most important factors in mind
8. 17/1/04 Design in the Context of the Auto Industry 8 Simple Format
9. 17/1/04 Design in the Context of the Auto Industry 9 Requirements Two types of requirements
Constraints (demands), these are hard metrics and must be met e.g. this vehicle must have an overall length between 2.0 – 2.05 metres
Criteria or wishes to be delivered as best you can e.g. this vehicle should be as cheap as possible
10. 17/1/04 Design in the Context of the Auto Industry 10 Product Status ‘Static’ or ‘Dynamic’ ?
11. 17/1/04 Design in the Context of the Auto Industry 11 Product Status:- ‘Static’ and ‘Dynamic’ Design Terms first used by Stuart Pugh/Bill Hollins
Indicate how a product/design is evolving
The concept can be used as a driver for product change and profit opportunity
12. 17/1/04 Design in the Context of the Auto Industry 12 Factors That Indicate Static Design Limited design time
Customers not willing to change
Stable effective PDS
Dedicated machinery
Few large producers
More process design than product design
Using experience in design
Using imitation in design
Market infrastructure based on existing design
13. 17/1/04 Design in the Context of the Auto Industry 13 More Factors That Indicate Static Design Using rationalisation or commonality of parts between several products in design
Assembling components made by others
Product available in its present form for a long time
Insufficient design/finance resources/management commitment
14. 17/1/04 Design in the Context of the Auto Industry 14 Factors That Make a Product Dynamic Adequate time allowed for design
Customers willing to change
Change in PDS
Flexible machinery , subcontract manufacture
Many small producers
An increasing number of producers
More emphasis on product design than process design
15. 17/1/04 Design in the Context of the Auto Industry 15 More Factors That Make a Product Dynamic Wide effective market research (innovation seeking market pull)
Technology advancement
No market infrastructure
Changing environment (legislation etc.)
No conformance standards
Open management design guidelines
Companies seeking new concepts
16. 17/1/04 Design in the Context of the Auto Industry 16 Product Design Innovation
17. 17/1/04 Design in the Context of the Auto Industry 17 Innovation Routes New materials (composites)
New processes (high current roll forming)
New technologies (the transistor and PCB)
New combinations ( MPV)
18. 17/1/04 Design in the Context of the Auto Industry 18 Innovation and Product Status for Profit – The Kettle
19. 17/1/04 Design in the Context of the Auto Industry 19
20. 17/1/04 Design in the Context of the Auto Industry 20 Innovation and Design Innovation brings risk
New technologies processes or materials
21. 17/1/04 Design in the Context of the Auto Industry 21 TRIZ and Anschuller Further work on innovation will be covered in the lecture on creativity
You may like to search the internet or library on the above topics
22. 17/1/04 Design in the Context of the Auto Industry 22 Any Questions?