1 / 4

Top Dog Strategy

Top Dog Strategy. The commitment makes the firm tough or aggressive Strategic variables are strategic substitutes Example: reducing our marginal cost increases our share of the market. Lean and Hungry Look. The commitment would make the firm soft

tranquilla
Download Presentation

Top Dog Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Top Dog Strategy • The commitment makes the firm tough or aggressive • Strategic variables are strategic substitutes • Example: reducing our marginal cost increases our share of the market

  2. Lean and Hungry Look • The commitment would make the firm soft • Strategic variables are strategic substitutes • Example: diversifying raises our marginal cost and would decreases our share of the market

  3. The Puppy Dog Ploy • The commitment would make the firm aggressive • Strategic variables are strategic complements • Example: investment that lowers marginal cost would further decrease our price

  4. Fat-Cat Effect • The commitment makes the firm soft • Strategic variables are strategic complements • Example: Niche marketing, raising costs

More Related