1 / 47

Increase revenue growth to 5% per annum Increase operating margin from 10% to 15% by 2004

Path to Growth identifies what we will do to deliver on our promises to shareholders:. Increase revenue growth to 5% per annum Increase operating margin from 10% to 15% by 2004 Deliver an incremental € 2.7billion in operating profit by 2004.

trang
Download Presentation

Increase revenue growth to 5% per annum Increase operating margin from 10% to 15% by 2004

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Path to Growth identifies what we will do to deliver on our promises to shareholders: • Increase revenue growth to 5% per annum • Increase operating margin from 10% to 15% by 2004 • Deliver an incremental €2.7billion in operating profit by 2004 Provide Unilever with the platform to deliver sustainable growth Note: Figures do not include Bestfoods

  2. Why do we need the Path to Growth? Unilever Share Price Performance v Peer Group “Shadow” Unilever Share Price Performance v Peer Group “Shadow” Unilever Peer Group: Beiersdorf,Avon, Cadbury, Clorox, Coca Cola, Colgate, Danone, Eridania, Gillette, Heinz, Kao, Lion, L’Oreal, Nestle, P&G, Philip Morris, Reckitt Benckiser, Sara Lee, Shiseido, Pepsico Peer Group (Based on Quarterly Average Share prices) The Market is concerned about our ability to execute our strategy

  3. Path to Growth -- 6 primary strategic thrusts

  4. What is our strategy for the Path to Growth?

  5. World Class Supply Chain We aim to: • Close the gap to world class in supply chain within three years By: • Establishing a Global Buying programme • Establishing a world class manufacturing programme Resulting in (approximately): • 100 fewer manufacturing sites • €€1.6 billion buying savings by end 2002 • €€0.5 billion manufacturing savings per annum

  6. “The only way to safeguard our position is to perform, to deliver, and to grow our business.”

  7. Supply Chain - What does it take to succeed? • Depth and breadth of the Supply Chain Professional Skills • An excellent overall understanding of the business, it’s processes and their linkages • Business behaviours • Outstanding performance

  8. Supply Chain Mission & Strategy Brand Development Brand Development Customer Customer Development Development Consumers Consumers Plan Suppliers & Suppliers & Customers Customers Source Make Deliver Information Management Human Resource Management Quality & Business Excellence Finance Management Safety, Health & Environment Technology Management The Supply Chain Process Model

  9. Supply Chain - the Heart of Operations • Plan/Source • Plan/Make • Plan/Deliver Planning links the processes together

  10. Driving Value Creation in the Supply Chain • ‘Beating the Fade’: • continuous innovation and cost savings • Growth through: • making new products available • improved distribution • better customer service • Increased margins through: • cost savings along the supply chain • overhead cost reduction • reducing complexity • Capital efficiency improvements: • minimising investment in plant & equipment and inventories These elements together contribute more than 50% of Unilever’s total Value Creation

  11. Organisational Development • Business has moved, and continues to move, towards process management • Emergence of Supply Chain process roles • A career in the Supply Chain requires development of breadth and depth of skills, Leadership competencies, and experience

  12. What do Supply Chain people in Unilever do? • Roles in different parts of the organisation • factories • regional supply chains • business groups • corporate centre • Roles: • with strategic focus • in a more operational environment, • Roles in various parts of the supply chain: Plan–Source–Make–Deliver • Roles which focus on • the multi-local aspects of the business at a national or regional level • the multinational aspects • Roles in related professions, e.g. R&D, Customer Management • Roles in QA, SHE and Technical Management

  13. Building Successful Careers Focuses On: • Processes and tools used in career development • Key career building blocks • Career phases • The need for breadth and depthof skills and experience • The impact of each individual’s potential • The importance oftactical and strategic career planning • The need for a global perspective • Planning life and career

  14. Building Careers - Key Principles Successful careers are based on outstanding performance founded on skills, competencies and experience Professional Skills Experience Performance Leadership Competencies

  15. Building Careers - Key Principles Successful careers are based on outstanding performance founded on skills, competencies and experience Professional Skills Experience Performance Leadership Competencies

  16. The Leadership Growth Competencies

  17. Focus on Growth (in every sense)

  18. What is the Leadership Growth Profile? It is : • A leading edge competency model that focuses on driving growth throughout the business • A tool for development and assessment of performance • By helping our leaders grow, we will grow our business • Applicable to everyone at WL2 and above

  19. Why we need to develop Competencies? • SUPERIOR JOB PERFORMANCE Competencies Knowledge & Skills Personal characteristics (values, traits, motives) shaping HOW the job is undertaken Measured by clearly observable behaviour Transferable knowledge and abilities (professional and general) to do WHAT is required by the job Measured by demonstrated capability

  20. What are Competencies? “ … underlying characteristics that are directly related to superior performance in a given role” • skills - what you know how to do e.g. make an effective presentation • knowledge - what you know e.g. theories of effective presentation • self image - how you see yourself e.g. public speaker • values - what you think is important e.g. achieving excellence • traits - relatively enduring characteristics e.g. self-control ‘big picture’ thinking • motives - the unconscious factors that drive behaviour; they are intrinsically satisfying and rewarding e.g. achievement

  21. Skill Knowledge } Self-Image Values Traits Motives The Iceberg Model A competency: any characteristic of a person that differentiates outstanding from more typical performance in a given job, role, organization or culture. } Acquired capability Necessary but not sufficient Deeper seated traits and motives Distinguish effective performance

  22. Competencies are: • observable and measurable • behavioural characteristics that can be developed • based on the business needs of today and tomorrow • factors which drive superior performance in a given job

  23. How was the LGP developed? Step 1: • Was developed by a rigorous research process: • Assessment of Unilever’s business context, the challenges facing leaders and the capabilities needed to achieve growth • In-depth research of 39 Unilever ‘growth’ leaders • Interviews and feedback from colleagues • Comparison of the Unilever ‘growth’ leadership characteristics to a world-class benchmark sample • Large international organisations • Achieved substantial growth in own sectors Result: LGP was rolled out to WL6 and 5 in 2000

  24. How was the LGP developed? Step 2: • Focus groups and interviews with WL2, 3 and 4 in 14 countries around the world • Tested relevance and made relevant adjustments Result: Now rolling out to all WL2+ managers across Unilever

  25. How were the Criteria Established? • Original Research Compared and Contrasted Two Groups Current Superior Leaders Current Outstanding Leaders “Baseline” Competencies Both groups show “Distinguishing” Competencies Only outstanding show

  26. How were the External Benchmarks used? • Compared both groups to competencies required to meet the future strategy and against the external benchmark population Current Superior Leaders Current Outstanding Leaders External benchmark of ‘world class’ leaders “Baseline” Competencies “Distinguishing” Competencies Potential Vulnerabilities Even the best needto show more

  27. What makes a world-class leader of growth? World-class leaders of growth: • Driven by bigger ambition and drive for step change • Generate and encourage ‘big’ thinking • Are highly ‘street smart’ and savvy • Think and act over a longer term perspective • Energise others for significant change • Demonstrate a greater focus on individuals - developing, empowering and holding them accountable • Use highly effective influencing strategies to gain support: they know how to orchestrate the organisation - colleagues, bosses, their teams How does Unilever measure up? • Although the best of the Unilever sample demonstrates these behaviours and creates growth orientated climates, we are often still more ‘controllers’ than ‘enablers’ in our leadership style. • We are good, but we know we can be better

  28. How is the LGP different? • Directly related to our current business agenda - Growth • Externally benchmarked against the best • One set of competencies for all levels • Creates a focus on development of outstanding leaders at every level • It is easily modified to support future new business goals As a result, LGP will replace the ‘Effective Unilever Manager’ competencies

  29. Supply Chain - What does it take to succeed? Leadership Growth Competencies • Builds Commitment to Growth • Strategic Influencing • Team Commitment • Team Leadership Possesses the intellectual power to determine direction Ensures that direction is market driven • Drives for Growth • Seizing the Future • Change Catalyst • Developing Self & Others • Holding People -Accountable • Empowering Others • Clarity of Purpose • Practical Creativity • Objective Analytical Power • Market Orientation Achieves through integrity, teamwork and learning • Self Confident Integrity • Team Commitment • Learning from Experience Delivers through people Acts decisively to improve performance • Leading Others • Developing Others • Influencing Others • Entrepreneurial Drive • Creates a Growth Vision • Passion for Growth • Breakthrough Thinking • Organisational Awareness

  30. LGP - The Levels • Four levels: • Foundational • Developing • Growth • World Class Example: Passion for Growth Foundation Level World Class Level Growth Level Developing Level Are highly motivated to achieve their personal targets in order to contribute to the sustainable profitable growth of the business Are ambitious for excellence and constantly search for opportunities to improve the business Set challenging growthgoals for themselves and others and put into place plans to achieve these Take significant entrepreneurial action and ask “what is possible?” to ensure growth opportunities are realised

  31. LGP - The Levels (continued…) • Behaviours needed to demonstrate World Class are very stretching • This reflects our business targets • We can’t have significant growth without an incremental shift in behaviour But….. • These behaviours are not beyond our capabilities • We need to make our people development a higher priority • To help people assess their performance against the profile, target criteria have been established for each work level

  32. Ambitious to hit set targets and standards Deliver on commitments made to others Persist in overcoming obstacles to success Take full responsibility for delivering their contribution to the business Passion for GrowthDoes this person DEMONSTRATE DRIVE BEYOND EXPECTATION TO DELIVER outstanding results? • Outstanding individuals radiate a Passion for Growth, the personal drive that enables individuals to go the extra mile in delivering excellent performance. They recognise that everyone has a contribution to make to ensure that Unilever achieves its growth objectives. Outstanding individuals constantly push the boundaries of excellent business, ask big questions about what is possible and then take significant entrepreneurial action over time to expand the horizons of the business. Success is the delivery of sustainable profitable growth.. Foundation Level Growth Level World Class Level Developing Level Are highly motivated to achieve their personal targets in order to contribute to the sustainable profitable growth of the business Focus on business improvement and are ambitious for excellence, constantly search for opportunities to improve the business Set challenging growthgoals for themselves and others and put into place plans to achieve these Take significant entrepreneurial action, and ask “what is possible?” to ensure growth opportunities are realised • Measure performance against internal and external benchmarks • Make specific changes to improve performance (e.g. re-engineer processes to be faster, more efficient) • Focus on raising quality and customer and consumer satisfaction • Stimulate and encourage others to bring about performance improvement for the business • Create stretching but achievable goals to align own activities with growth initiatives • Aim to find and realise new growth opportunities • Align own activities and goals with growth initiatives • Aim for performance excellence through own efforts • Stimulate growth by bringing about step change improvements • Aim to make the impossible possible • Entrepreneurially commit significant investments to reap major rewards • Defy conventional wisdom and internal opposition to achieve major growth • Create new markets by exploiting growth opportunities • Obsess with growth and focus on delivering new ways to gain competitive advantage Negative Indicators: • Too busy dealing with immediate, urgent issues to look for new growth opportunities • Settle for the status quo - take no action to improve mediocre performance • Easily side-tracked from important growth goals • Unconcerned about missing deadlines or failing to meet business objectives • Do not take responsibility for contributing to growth objectives Links with: Organisational Awareness

  33. LGP Guideline criteria for work levels WL4 WL5 WL6 WL3 WL2 Two in each cluster at Growth including one of Seizing the Future and Change Catalyst and one other from the same cluster No negative indicators Most competencies at Developing level. At least one competency in each cluster at Growth level Meets WL4 target and has one World Class competency in each of two clusters Meets WL4 target and has at least one World Class competency in each cluster More competencies at Developing level than at Foundation

  34. Using the LGP and Competencies Coaching & Mentoring PDP/ Development Talent Management Leadership Growth Profile Ranking Reward for Growth Listing

  35. Where has LGP been used so far? • Already used for: • Assessment of all WL5 and WL6 • Personal development planning for WL5/6 • Executive selection • One element of WL4 assessment in Unilever/Bestfoods merger

  36. Going Forward - Future Uses of LGP The LGP will be used in: • PDP - in all organisations for WL2 and above by 2002/2003 PDP cycle • Individual performance and capability will be assessed against the LGP competencies based on previous 2 - 3 years’ data • Self-assessment and personal development planning • Listing • Ranking for WL4 (others may follow) • Assessment, selection and recruitment of all posts at Graduate level and above

  37. Next Steps for you • Access the ‘How good can I be?’ document on the HR website [address] to understand the model, the competencies within it and how to use the model • Study the target criteria for your role and work level in the document • Consider your strengths and development needs against the model • Work with your manager and your employees (either in the PDP process or independently) to identify critical gaps to close - and build and implement an action plan

  38. Building Careers - Key Principles Successful careers are based on outstanding performance founded on skills, competencies and experience Professional Skills Experience Performance Leadership Competencies

  39. Supply Chain Professional Skills Job Skills Profile Abilities to do the job well now + future. Person Skills Profile My current abilities. GAP ANALYSIS Personal Development Plan Difference

  40. The New Skills Framework for Supply Chain • Supply Intelligence & StrategyDevelopment • Contract Agreement/Arrangement& Management • Integrating Supplier Value into the Business • Driving ProductionPerformance Improvement • Influencing & Implementing Product& Process Innovation • Maintenance & Project Engineering Core 2. Integrated Supply Chain Modelling and Design 1. Extended Supply Chain Strategy Development & Deployment Make Source 3. Supplier (& Contractor) Relationship 4. Developing & Implementing /Economic Management Supply Chain Innovation 6. Managing Quality, Safety (& Environment) 5. Formulation, Process & Packaging Knowledge Plan 7. Optimising Supply Chain Operations Performance • Customer Service Development& Management • Warehousing and Distribution Management • Channel Logistics Development • Integrated/CollaborativeSupply Chain Planning • Operational Planning & Forecasting • Materials Management Key General • Business Economics • Negotiation & Influencing • Supporting Sustainable Development • Using Information Technology • People Management • Project Management Deliver • (HR) Employee Relations • R & D Development Skills

  41. Building a Supply Chain careerLearn the Trade • at least 2 of the 4 Supply Chain sub-processes (Plan, Source, Make, Deliver). • (especially those with Finance/Business backgrounds): Technology as a Supply Chain enabler. Career Building Blocks Experience - WL2

  42. Building a Supply Chain careerAct as a Businessman • As a Supply Chain leader at WL3 you will need to gain experience in: • managing in an integrated SC • leading a SC sub-process at regional level Career Building Blocks Experience - WL3

  43. Building a Supply Chain careerStrategy into Action • As a Supply Chain Director at WL4 you will need to gain experience in: • operational management of integrated supply chains • leading strategic development of Supply Chain or sub- processes at regional/international level (BG/ Corporate/Category) Career Building Blocks Experience - WL4

  44. The Supply Chain Career Platform: My Professional Development • There are Supply Chain jobs at every level in Unilever • Progress to senior levels by moving through challenging jobs. • Unique experience of working in positions of different types • Work alongside other business processes, including: • Financial Management • Customer Development • Brand Development.

  45. The bottom line: Unilever is a Meritocracy • Unilever’s focus on performance, and the use of objective means by which to assess skills, experience, competencies and potential, • will lead the best managers to reach the most senior levels in the business. Whatever the career route, Supply Chain managers can be assured that:

  46. What do you do next? • Use PDP to develop skills and competencies • Use each career step as a learning experience • Be realistic about your own potential • Deliver outstanding performance

More Related