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Strategies for Competing in Global Industries

Previously we have discussed how globalization has shifted the basis of competition in industries (case: Global Wine War)Today we will discuss how companies respond to globalization.. . Globalization. Globalization: The shift toward a more integrated world economy.Globalization of markets (throu

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Strategies for Competing in Global Industries

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    1. Strategies for Competing in Global Industries

    2. Previously we have discussed how globalization has shifted the basis of competition in industries (case: Global Wine War) Today we will discuss how companies respond to globalization.

    3. Globalization Globalization: The shift toward a more integrated world economy. Globalization of markets (through FDI and trade) Globalization of productions An global industry is one in which a firms competitive position in one country affect its competition positions in other countries.

    4. Globalization (conti.) In scholarly literature, the extent of globalization has been measured by the importance of trade (or FDI) in the industry. Of course you could also measure a firms degree of internationalization using either an output or input approach Discussion: Name one industry that is highly global and one that remains fairly local.

    5. Patterns of industry Globalization

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