Our mission
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Our Mission. The mission of The Piping Gourmets TM is to provide retail consumers gourmet specialty foodservice quality baked goods fresh from their oven. Providing a home-baked experience without the mess of traditional baking, perfect for both the novice and experienced baker.

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Our Mission

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Our mission

Our Mission

  • The mission of The Piping GourmetsTMis to provide retail consumers gourmet specialty foodservice quality baked goods fresh from their oven. Providing a home-baked experience without the mess of traditional baking, perfect for both the novice and experienced baker.

  • By packaging our products within an over-sized piping bag we also offer many options for consumers to customize flavors and or easily create a variety of different baked goods.

  • Ready. Set. Cupcake!TMis made with all natural ingredients and is very versatile, it can even bake Madeleines, Whoopie pies and a 6” cake!

  • Currently, there is a void in the frozen desert segment as there is not a frozen, all natural cake batter or real buttercream frosting available in the grocers freezer.

    Our goal is to create incremental category $’s within the frozen desert

    category and ultimately within the grocers overall dessert sales.


About us

About Us

  • Carolyn Broome Shulevitz is a graduate of the Culinary Institute of America in Hyde Park, NY. With a long history of training and working in NYC hotels, Carolyn also enjoyed several years of owning her own catering company and bakery on Shelter Island. Carolyn is a private chef in Miami, Florida and is HACCP certified.

  • Leslie Kaplan is a graduate of Florida International University’s School of Hospitality Management. Leslie began her hospitality career in the hotel rooms division with The Continental Companies. Most recently Leslie has managed the Carrousel Yacht, a luxury dinner cruise yacht as well as Great Bay Yacht Charters in Miami, Florida.


All natural cake batters and buttercream frostings

All-Natural Cake Batters and Buttercream Frostings!

From the novice baker to the sophisticated gourmet, Ready. Set. Cupcake!TMis fun and convenient for everyone.


Our mission

  • Made with All Natural Ingredients

  • No Trans-Fat, No Hydrogenated Oil

  • Creative pastry bag packaging includes all the ingredients

  • NO MIX, NO MESS

  • Scrumptious fresh baked cupcakes ready in minutes


Smile life just got sweeter

Smile. Life Just Got Sweeter!

  • Ready. Set. Cupcake!TMbrings you, the baker, all the fun of baking without the mess and is easily found in your grocer’s freezer.

  • Simply put, everything you need to bake is already in the bag!


It s all in the bag

It’s all in the bag…

Pipe, Bake, and Decorate

and within minutes you have beautiful,

gourmet cupcakes!


Easy to customize

Easy to Customize!

Fresh home baked cupcakes are ready to devour in vanilla and chocolate flavors or are easily customized to your favorite taste.

Choose nut butters or jams, cream cheese or cookie crumbs, flavored extracts, liquors, or chocolate chips to customize your cupcake batter or buttercream frosting.

Just add your flavor to the bag and blend by kneading to create your own custom cupcakes!


Our mission

  • Ready. Set. Cupcake!TMbakes your favorite popular desserts including Madeleines,Whoopie Pies and much, much more.


The ready set cupcake tm consumer

The Ready. Set. Cupcake!TMConsumer

  • Has the need for convenience to bake fresh home-made desserts with out the mess

  • Is time sensitive

  • Enjoys the fun of baking and the option to easily customize the flavor of their own baked goods

  • Is price conscious in comparison to the expensive gourmet bakery cupcakes

  • Appreciates healthier ingredients

  • Has a savvy pallet


Consumers are looking for premium frozen products to replace foodservice occasions

Consumers are looking for Premium Frozen Products to Replace Foodservice Occasions

  • Consumers are seeking more premium frozen offerings and are willing to pay more for products with better ingredients2

  • Demand for premium meals is pushing gourmet frozen meals into the mainstream3

  • Consumers continue to embrace products that feature exotic flavors and restaurant-style recipes4

Source: 1 The Hartman Group, Nov. 2007 ; 1.2,3 Mintel “Frozen Meals, Sept 2007” p. 6, 19, 58;


Consumers focus on convenience

Consumers Focus on Convenience

Top Product Claims in Frozen Meal Launches

  • Consumers’ expectations of convenience are changing2

    • Not only do they want convenient items they are looking for All Natural products.

Source: 1) 1Mintel Frozen Snacks 10/08; Mintel Frozen Meals 10/08; 2) Packaged Facts Convenience Foods in the US Vol 2: Frozen Prepared Meals, Entrees, Appetizers and Snacks 12/07


Category pricing comparison

Category Pricing Comparison


Coming soon gluten free vanilla chocolate cake batters

COMING SOON! GLUTEN FREE VANILLA & CHOCOLATE CAKE BATTERS

  • Gluten Free, Dairy Free, Egg Free

  • Vegan

  • Kosher

  • Made with All Natural Ingredients

  • No Trans-Fat, No Hydrogenated Oil

  • Creative pastry bag packaging includes all the ingredients

  • NO MIX, NO MESS

  • Scrumptious Gluten Free fresh baked cupcakes ready in minutes


Why gluten free

Why Gluten Free?

Gluten Free is one of the fastest growing segments within retail grocery.

Source: Gluten, Packaged Facts, Feb 2011; TTL US Food Market, Latest 52 Weeks Ending 2/18/12, Nielsen


By category gluten free gap analysis

By Category Gluten Free Gap Analysis

  • Key categories are under-developed Gluten Free vs. Overall market; the gap exists because of the lack of great tasting options with these categories.

  • Fresh Bread & Rolls, Frozen, & Baking items rank among the highest gap Gluten Free vs. Conventional.

Ready.Set.Cupcake! Gluten Free cake batters will help to close the gap and incrementally grow the frozen dessert section.

Source: Gluten, Packaged Facts, Feb 2011; TTL US Food Market, Latest 52 Weeks Ending 2/18/12, Nielsen


Contact us

Contact Us

  • Carolyn Broome ShulevitzCo-FounderThe Piping GourmetsTMREADY. SET. CUPCAKE! [email protected]

  • Leslie KaplanCo-FounderThe Piping GourmetsTMREADY. SET. CUPCAKE! [email protected]

Batter Up, LLC1717 North Bayshore Drive, Suite 2500

Miami, Florida 33132

[email protected]


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