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SIIA Successful Entrepreneurial Strategies

SIIA Successful Entrepreneurial Strategies. Mark Stevens – KOL Education Director & GM AOL@SCHOOL. America Online - From Zero to Hero. Life after the largest merger in American history 26 Million members Remain largest ISP access provider 3 years of continuous double digit growth

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SIIA Successful Entrepreneurial Strategies

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  1. SIIA Successful Entrepreneurial Strategies Mark Stevens – KOL Education Director & GM AOL@SCHOOL

  2. America Online - From Zero to Hero Life after the largest merger in American history • 26 Million members • Remain largest ISP access provider • 3 years of continuous double digit growth • AOL Europe – fast growing new market • Increasing Ad revenues • Launched new online businesses What changed? …..new strategy Jon Miller, CEO set new corporate direction • Restructured approach to Internet • Leveraged brands & assets • Developed line of new Internet services • Focused on Access, Audience, Digital and Europe We’re more than just the Internet on training wheels today!

  3. AOL Brands Access Audience Digital Europe 1out of 3 Internet users touch an AOL product

  4. Launched open platform with AOL.com in six months Access business delivered $5+ billion in revenues Advertising revenue up 38.6% YTD Implemented Google deal in Europe and improved search revenues Launched AIM Mail, AOL Explorer, AOL Video Player Per member calls cut 38% through improved resolution, lower cancel intent, and new self-service tools Launching new education programs in Q1, 06 BB deals signed with Verizon, TWC, SBC, and others VoIP: Launched a new phone company in six months Launched voice products in UK, France and Germany Major upgrades to AIM, Netscape browser and portal, & AOL Search Live 8 – milestone for online music and media Implemented Doubleclick ad-serving platform Turned around media and analyst assessment of AOL, and consumer perception of AOL brand AOL’s Results:

  5. AOL Business Goals • Be in sync with today’s markets • Build the largest audience on the Web • Drive innovation and value to maintain the lead in Web subscriber relationships • Solidify our organizational transformation • Live our values and Commitments AOL has set a new course!

  6. “AOL has gone from corporate pariah to corporate messiah.” Suddenly, AOL is Internet’s Darling

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