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Education Tourism in Kenya

Education Tourism in Kenya. Problem Background. Kenya “looses” approximately 5000 students each year who go to study abroad. The students act as a source of income for the host country, to the host country the students are “education tourists”

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Education Tourism in Kenya

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  1. Education Tourism in Kenya Promoting Education Tourism in Kenya

  2. Problem Background • Kenya “looses” approximately 5000 students each year who go to study abroad. • The students act as a source of income for the host country, to the host country the students are “education tourists” • In 2000 Kenya had 20000 students abroad each spending at least 5000$ per annum • Can Kenya do anything to stop this? Promoting Education Tourism in Kenya

  3. How can Kenya benefit from Education Tourism? • “Tit for tat” is a fair game Promoting Education Tourism in Kenya

  4. Strengths • Highest number of institutions in the region • Largest variety of courses in the region (from aroma therapy to astronomy) • Most developed market in the region. • Best equipped institutions in the region Promoting Education Tourism in Kenya

  5. Why aren't the students coming? • Least marketed institutions in the region Promoting Education Tourism in Kenya

  6. Solution Needed? • Product that enables students across East Africa see what is available in Kenya • Product that enables select institutions market their preferred courses to the region • Platform that enables the government issue immigration information Promoting Education Tourism in Kenya

  7. Solution Needed? • Product that enables students across East Africa see what is available in Kenya • Product that enables institutions market their preferred courses to the region • Platform that enables the government issue immigration information Promoting Education Tourism in Kenya

  8. Solution we have The solution we have aims to introduce an entire new genre of tourism in the country From Portal to solution. Promoting Education Tourism in Kenya

  9. What does Kenya stand to gain? • Revenue, targeting 4000 students a year each spending 200,000KSH • Reputation, education hub of East and Central Africa hence attracting foreign investment • Greater regional cohesion. • Kenyan corporate’s get an opportunity to expand their products and services. Promoting Education Tourism in Kenya

  10. Challenges faced • Coordination among key stakeholders. • Lack of proper Information Promoting Education Tourism in Kenya

  11. What can you do? • Own the project! Promoting Education Tourism in Kenya

  12. Thank You Promoting Education Tourism in Kenya

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