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“Just in Time” E-commerce

“Just in Time” E-commerce. Group Buying Technology. The purchasing of products with large groups of people in order to achieve large discounts. The discounts are so great that people end up getting deals of up to 50-90% off retail price.

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“Just in Time” E-commerce

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  1. “Just in Time” E-commerce

  2. Group Buying Technology • The purchasing of products with large groups of people in order to achieve large discounts. • The discounts are so great that people end up getting deals of up to 50-90% off retail price. • A set amount of customers must be reached for offer to be redeemable. • “Group buying” has seen an upwards trend since 2011. • http://www.articlesbase.com/information-technology-articles/group-buying-one-of-the-biggest-web-trends-in-2011-4347541.html

  3. Daily Deals • Any number of “daily deal” websites will publish a single product or service for 1-7 days with an expiration of 3-6 months. • Members can receive online offers and invitations through mail, e-mail, and social networking and mobile applications. • This type of E-commerce grew out of the 2008 recession and has gained increasing popularity ever since.

  4. Ease of Use • Create an account with distributor and begin membership. • Find deals in your area that interest you. • Sign up for coupons. • Spread coupon onto friends and other users of same interests.

  5. Receiving Your Discount • User is notified once coupon becomes valid. • A preset number of customers must buy coupon before it is valid. • Coupon becomes available • For print out, or via smart phone.

  6. Groupon • Grew out of a website called “The Point” as a side project but made its own life. • Launched in November of 2008 in Chicago IL, and is still providing great deals to over 30 different countries • Currently with 10,000+ employees • Negotiates huge discounts and deals ranging from 50-90%. • Tends to focus more on local places and activities (theaters, restaurants, spas, popular business, etc.) • http://www.groupon.com/learn • http://www.groupon.com/about

  7. Google Offers • Launched in Portland, Oregon in 2011 and will grow outwards to other cities like New York and the San Francisco Bay area • Integrated with Google’s new service called Google Wallet Service • Able to personalize and receive emails and notifications about great deals in your area that YOU would specifically be interested in • Distribute daily deals with at least 15 other deal sites (GILT City, kgbdeals, Juice in the City, etc) • http://thenextweb.com/google/2011/05/26/google-launches-local-deal-service-google-offers/ • http://support.google.com/offers/bin/answer.py?hl=en&answer=1142594&topic=1697717&ctx=topic • http://www.reuters.com/article/2011/10/27/us-google-offers-idUSTRE79Q5WW20111027

  8. CampusDealin’ • Founded by college students • Provides students with a way to find great discounts and deals that their school campus has to offer • Hand pick discounts and deals from local restaurants, theatres, etc. that are worth up to at least 50% off! • Available here at NIU along with 2 other Illinois universities (WIU and ISU) • http://campusdealin.com/articles/about • http://campusdealin.com/learn

  9. LivingSocial • Founded in 2007, but was originally known as Hungry Machine • This service is used in approximately 187 Cities and 28 countries world-wide • Features electronic discounts which can be used at several different businesses, trips, and other services in available locations • http://www.usatoday.com/money/industries/retail/ • 2010-05-14-groupbuying14_CV_N.htm • www.livingsocial.com

  10. Group-Buying Aggregators • Websites that offer deals from other websites. • Instead of searching multiple group based coupon sites, aggregator websites take the best deals and put them in one easily accessible place. • Examples include Yipit and 8coupons

  11. Future of Group Buying • As the “daily deals” market grows, companies will have to better integrate user preferences into their agenda. • Group-buying services will begin to provide a better selection of deals based on location • A new development on the horizon are real-time deal systems that will allow businesses to offer new deals, instantly based of their current demand http://www.dynamicbusiness.com.au/sales-and-marketing/why-location-is-the-future-of-group-buying-2582011.html

  12. How long will a deal publication usually last? A.) 3-6 Months B.) 1 Month C.) 1 Week D.) 1-7 Days Slide 3 (Daily Deal)

  13. How can a user redeem their coupon? A.) By Mail B.) Print Out C.) Via Smartphone D.) Both B and C E.) By Phone Slide 5 (Receiving Your Discount)

  14. What system in the near future allows businesses to offer new deals instantly based on demand? A.) Group Buying B.) I-Commerce C.) Real-Time Deal System D.) None of the above Slide 10 (Future of Group Buying)

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